What is an Omnichannel Ecommerce Platform
An omnichannel ecommerce platform can be defined as software that helps brands connect with their customers on multiple channels and offers a unified buying experience across all the channels. The digital age and modern buying habits have made selling omnichannel a must-take route for brands hoping to engage and attract a wide network of customers.
Well, for an omnichannel selling experience, enterprise brands need the best omnichannel commerce software that helps them explore different sales channels. For example, let us consider an omnichannel t-shirt brand. Customers can now explore the brand's products on multiple channels like mobile apps or marketplace websites before they make a purchase.
Benefits of using an Omnichannel Ecommerce Platform for enterprise brands
As of today, customers love to interact with their brands on at least 4-5 touch points before deciding on their final purchase. Given that, it becomes imperative for brands to build an omnichannel presence.
Here are a few benefits that the brands can enjoy by using an omnichannel ecommerce platform:
- Boost conversions by targeting customers across multiple channels
- Explore new innovative frontends to engage with the customers
- Boost customer loyalty and retain loyal customers with consistent buying experience
- Offer ease of buying across channels to customers
- Centrally control different channels to get a streamlined view of the business and its operations
- Efficiently utilize inventory by demand-planning via the highest-selling channels
- Boost ROI with personalized omnichannel marketing strategies
- Optimize cost by automating processes and improving operational efficiency across channels
- Access to rich insights about the best-performing channels and leverage data-driven marketing strategies
Using omnichannel ecommerce software helps enterprise brands reach a wide network of customers and boost their order value significantly. Brands can stay ahead of the curve by going omnichannel. The challenge however lies in finding the right omnichannel software for the enterprise business.
What are the challenges of finding the right Omnichannel Ecommerce Platform
While going omnichannel helps brands boost their ROI and order value, it also comes with a host of challenges. The one major hurdle faced by enterprise brands is finding the right enterprise omnichannel solutions.
Here is a list of challenges faced by omnichannel brands in finding the right omnichannel solution:
- Ability to engage with customers across multiple channels
- Offering a unified view of inventory, orders shipping status, etc on every channel
- Finding the right tech solutions to implement omnichannel strategies seamlessly
- Scaling the omnichannel ecommerce solutions to new markets and new touchpoints
- Exploring new customer touchpoints and adding new frontends quickly
- Offering personalized content, deals, and a unified buying experience to customers across channels
- Advanced reporting and analytics solutions to understand and review the performance of each customer touchpoint
- Identifying and leveraging the right customer touchpoints for different product segments
- Finding the right logistics partners to build a streamlined supply and fulfillment chain across all customer touchpoints
Omnichannel strategies are no longer limited to retail enterprise brands. It has now become imperative for even B2B and B2B2C brands to opt for omnichannel ecommerce software solutions. StoreHippo's omnichannel platform offers a multi-channel solution to brands of every scale and size.
What makes StoreHippo the best Omnichannel Ecommerce Platform
StoreHippo is a robust ecommerce platform that has been helping brands build enterprise omnichannel solutions across industries. StoreHippo comes with a plug-and-play solution and pure headless architecture that helps brands quickly and seamlessly add multiple customer touchpoints using the same backend logic and APIs. Enterprise brands can collect rich customer data from multiple platforms to offer a highly personalized user experience to the customers on all channels loved by their customers. Brands can thus boost customer engagement and increase their lifetime value by creating data-driven marketing strategies.
StoreHippo omnichannel ecommerce software comes with 300+ API endpoints and 300+ inbuilt enterprise-grade features to help enterprise brands explore their omnichannel opportunities. The ready-to-use omnichannel solutions from StoreHippo help brands fulfill all their omnichannel selling needs. Enterprise brands can seamlessly strategize product-market mixes for faster growth and better audience engagement with StoreHippo omnichannel ecommerce software solution.
Brands can create consistent buyer experiences across multiple channels to boost engagement. Enterprise brands can improve their operational efficiency across all channels and reduce their operational costs with StoreHippo omnichannel solutions. Are you all set to boost your brand value using StoreHippo’s omnichannel ecommerce platform? Explore the omnichannel solutions by starting your 14-day free trial now.
