Omnichannel retail or Omnichannel commerce is a business strategy that focuses on providing a multichannel approach for sales. The main objective is to provide the customer with a seamless and unified buying experience across multiple channels (digital as well as offline). It is more aligned with the non-conventional buying habits of modern customers and gives them the bandwidth to explore a brand across channels.

The major goal of an omnichannel business presence is to provide a convenient and seamless user experience to the end consumers to keep them engaged and loyal to the brand.

StoreHippo comes with a plug-and-play multi-vendor solution and its pure headless architecture enables brands to add multiple customer touchpoints using the same backend logic and APIs. Brands can create their omnichannel marketplace easily and quickly using advanced marketplace solutions from StoreHippo.

StoreHippo offers a wide range of inbuilt marketing tools to help brands promote their omnichannel business. StoreHippo also integrates easily with popular marketing and analytics tools like Google Shopping Ads, Facebook Ads, Google Analytics, Facebook Pixel, SEO (Search Engine Optimisation) tools, custom Email and SMS providers, and much more.

Omnichannel is quite similar to multichannel, the main difference is that the omnichannel focus on providing a seamless customer experience across all channels. As omnichannel provides a holistic approach to sales and marketing, user engagement, and conversion, it is more dynamic. It provides a way for the users to connect their different channels and achieve brand consistency throughout. The objective of omnichannel marketing is to meet customers where they are and provide them with a unified buying experience irrespective of which channel they’re using.

There has been a considerable shift in consumer behavior towards online shopping. Omnichannel offers cross-channel flexibility and gives customers more channels to connect with their chosen brand enabling them to evaluate a brand better before making their purchasing decisions. With the majority of shoppers using multiple channels to shop and compare prices, committing to omnichannel is not only the right decision, but it is ultimately the necessary transition for growth.

Omnichannel ecommerce simplifies and enhances the shopping experience of new-age buyers. Also, it helps customers to buy from their favorite channels and allows them to interact with their chosen brand anywhere, anytime.

Omnichannel retail or Omnichannel commerce is a business strategy that focuses on providing a multichannel approach for sales. The main objective is to provide the customer with a seamless and unified buying experience across multiple channels (digital as well as offline). It is more aligned with the non-conventional buying habits of modern customers and gives them the bandwidth to explore a brand across channels.

The major goal of an omnichannel business presence is to provide a convenient and seamless user experience to the end consumers to keep them engaged and loyal to the brand.

StoreHippo comes with a plug-and-play multi-vendor solution and its pure headless architecture enables brands to add multiple customer touchpoints using the same backend logic and APIs. Brands can create their omnichannel marketplace easily and quickly using advanced marketplace solutions from StoreHippo.

StoreHippo offers a wide range of inbuilt marketing tools to help brands promote their omnichannel business. StoreHippo also integrates easily with popular marketing and analytics tools like Google Shopping Ads, Facebook Ads, Google Analytics, Facebook Pixel, SEO (Search Engine Optimisation) tools, custom Email and SMS providers, and much more.

Omnichannel is quite similar to multichannel, the main difference is that the omnichannel focus on providing a seamless customer experience across all channels. As omnichannel provides a holistic approach to sales and marketing, user engagement, and conversion, it is more dynamic. It provides a way for the users to connect their different channels and achieve brand consistency throughout. The objective of omnichannel marketing is to meet customers where they are and provide them with a unified buying experience irrespective of which channel they’re using.

There has been a considerable shift in consumer behavior towards online shopping. Omnichannel offers cross-channel flexibility and gives customers more channels to connect with their chosen brand enabling them to evaluate a brand better before making their purchasing decisions. With the majority of shoppers using multiple channels to shop and compare prices, committing to omnichannel is not only the right decision, but it is ultimately the necessary transition for growth.

Omnichannel ecommerce simplifies and enhances the shopping experience of new-age buyers. Also, it helps customers to buy from their favorite channels and allows them to interact with their chosen brand anywhere, anytime.

Though omnichannel is perceived as more of a retail or B2C thing, B2b buyers are also seeking the same ease and convenience from B2B brands. B2B enterprises can benefit hugely by transitioning to omnichannel selling. The omnichannel experience offers a blend of conventional channels with technology-driven channels to the B2B buyers. That means a seamless and enhanced ecommerce experience for customers. B2B stores need to find new ways to attract and engage customers for conversions. As B2B customers are moving towards digital self-serve channels it becomes extremely important to offer them a consistent experience on diverse sales channels.

A brand that can successfully deliver the products and services to its customers is going to build long lasting relationships with its customers. It is like if a customer is satisfied with a business, they’ll come back. Omnichannel ultimately gives you more ways to provide more buying options, more channels, etc. Hence, you will have more ways to keep your customers happy.

Any business or brand that sells its products or services on more than one channels are best for omnichannel irrespective of its size.

Omnichannel helps in reducing the gap between online and brick-and-mortar shops. StoreHippo comes comprehensive omnichannel solutions and integrates with the ebst ERP, CRM, accounting, POS and other systems to help brick-and-mortar brands transition to omnichannel commerce and manage all their busienss details from a central admin panel.