What is a white label marketplace platform
A white label marketplace platform is an online marketplace that is built and customized by enterprise brands using the technology, services, and tools provided by a third-party software provider. Brands can rebrand the marketplace solution to suit their unique requirements and offer a smooth buying experience to their customers.
The complete tech infrastructure of a white label online marketplace is provided by one company and the products sold on the marketplace are by another enterprise brand. Since the enterprise business rebrands the tech and solutions in the name of its brand, the end customers identify the solution in the name of the brand from whom they are buying.
Which kind of businesses can leverage the white label marketplace platform set up for growth
A variety of businesses can seamlessly leverage the white label marketplace platform set up for growth and white label their solutions as per their requirements. Here is a list of a few businesses that can use the white label marketplace solution:
- Dealer-distributor-based B2B wholesale enterprises: Business-to-business wholesale brands can build their white label marketplace, onboard dealers, and distributors to digitize their sales channels
- D2C businesses: D2C brands can sell their products directly to the end buyers by setting up their white label marketplace websites
- Service-aggregators enterprise startups: Businesses like food delivery, cab services, etc can also customize their marketplace software with their marketing for better business growth
- Multi-location franchise stores: Franchise businesses can leverage white label marketplace websites and onboard location-specific stores as sellers to the marketplace platform
- Educational and EduTech companies: Educational institutes and edtech companies can adopt the white label marketplace model to sell courses, educational materials, merchandise etc
- Hospitality and tourism industry: Businesses like hotels, tour operators and travel agencies can also customize their white label marketplace and app to sell their services
- Hospitals chains: Healthcare and diagnostic brands can also create a branded white label marketplace solution to connect all sellers/dealers on a shared platform to sell medicines and other healthcare products/services
Brands can grow their business by creating a feature rich white label marketplace platform that is easily customizable and scalable to suit the growing needs of your enterprise business.
How to find the best white label marketplace platform solution provider
To build the best white label marketplace platform, you need to choose the right ecommerce software that comes with unique features to address futuristic needs. Here is a list of a few must-have features brands should look for in a white label marketplace solution provider:
- Cutting-edge technology - to build marketplaces on next-gen technology that can future-proof the business
- Customization and branding - to be able to customize the platform inside-out and match the final marketplace with the brand’s identity
- Scalability - to offer high performance even when the brand grows to millions of products, sellers, transactions, geo-locations etc.
- User-friendly interface - that makes it easy for the internal teams, sellers and buyers to sell, buy and manage their businesses on the white label online marketplace
- Comprehensive vendor management solutions - that are feature-rich and include vendor pages, separate vendor admin dashboards, product and order management, shipping management, commissions, payouts, etc.
- Support for different business models - to accelerate the brand’s growth and match pace with changing market trends by pivoting to different business models like B2B, B2C, D2C, B2B2C, hyperlocal ecommerce, etc.
- Seamless integrations - to help businesses seamlessly integrate with their existing ERP, marketing, accounting, delivery, payment and other solutions/software
- Security features - to build seller and buyer trust and to protect sensitive customer and transaction data on their white label SaaS marketplace
- SEO and marketing tools - to help businesses build consistent branding and make the brand popular among customers
- Integrated payment and shipping solutions - to offer frictionless payments with a variety of secure payment options like net banking, UPI, digital wallets, store wallets, etc., and streamlined shipping for faster deliveries
- Analytics and reporting features - to make strategic business decisions with an in-depth understanding of how your products, sellers, and different markets are performing
- Upgrades and updates - for the constant need for ongoing technical support to accommodate business growth and keep up with changing market trends
StoreHippo is a white label marketplace software that offers 360-degree solutions for building multi seller software for enterprise brands. The comprehensive built-in multi vendor feature from StoreHippo is the best choice for enterprise brands planning to build their tailored marketplace website.
What makes StoreHippo the best white label marketplace platform solution provider
Enterprise brands need ecommerce solutions that can set their business apart from the competition. StoreHippo is a leading SaaS-based ecommerce platform that provides a comprehensive solution to build various business models across diverse industry verticals. Here are a few features that make StoreHippo the best white label marketplace platform solution provider:
- MACH architecture for tailored solutions: StoreHippo is built on a MACH architecture that gives enterprise brands flexibility, scalability, and creative control to build innovative white label marketplace solutions
- Engaging and conversion-oriented designs: StoreHippo comes with a built-in design theme library to help brands design well-crafted, engaging, and conversion-oriented marketplace websites to captivate and convert visitors. The easy-to-use drag-and-drop tool helps create new templates seamlessly
- Mobile commerce advantage: StoreHippo is built on a mobile first technology that helps create Android and iOS mobile apps without coding. White label SaaS marketplace powered by StoreHippo also builds PWA stores that look, feel, and work like mobile apps even on entry level devices
- Scalable cloud infrastructure: StoreHippo’s inherently scalable infrastructure ensures that the marketplace can grow seamlessly as the brands add products or increase orders
- End-to-end vendor management solutions: StoreHippo comes with an extensive multi-vendor module that helps brands manage their vast vendor network quickly and effortlessly. Right from onboarding sellers to setting up their commissions, managing and approving their products/catalogs, payouts, setting vendor level discounts etc., StoreHippo takes care of it all
- Separate vendor dashboard and seller pages: StoreHippo offers a separate vendor dashboard for the sellers on brands white label multi vendor marketplace. Each of the vendors can then manage their complete business independently
- Omnichannel solutions: StoreHippo is built on a decoupled headless architecture that enables enterprises to use the same backend logic and APIs to build new front ends in no time
- Seamless integrations: With the StoreHippo’s 300+ APIs endpoints brands can integrate their existing software with the brand new white label marketplace. StoreHippo also offers 120+ built-in integrations, making it easy to connect with CRM, ERP, accounting, delivery partners, payment channels, chatbots, and more
- Built-in marketing tools: Brands can market their white label online marketplace using StoreHippo’s features like marketing tools, discount engine, blog engine, automated abandoned cart follow-up, SEO tools, etc.
- Post sales support: StoreHippo offers multichannel support for the enterprise brands requirements and helps them integrate with different tools. With constant updates and upgrades, StoreHippo helps brands stay ahead of the curve
StoreHippo comes with a host of features and comprehensive solutions to help brands build and launch unique white label marketplace platforms. All set to build your white label online marketplace? Explore the wide range of features from StoreHippo by starting your 14-day free trial now.
