Top 10 global B2C online marketplaces

Planning to build your own global online marketplace?

Exploring the idea of building a B2C multi vendor marketplace but unaware of the must-have features? 

Don’t know where to start?

Worry not, we have got you covered! 

We bring to you the top global B2C marketplace to draw some inspiration from. 

First, let us look at a few cross-border ecommerce growth trends to understand why building a global marketplace is a good business move. 

• $6.43 trillion is the expected B2C ecommerce market value by 2026
• $2.25 trillion is the expected value of the cross-border e-commerce market by 2026
• 70% of ecommerce buyers have recently purchased from global marketplaces 
• 57% of global online shoppers buy from retailers who are overseas
• ~4X growth in the market value of international cross border ecommerce from 2019 to 2026
• 27.4% is the global cross-border ecommerce CAGR from 2018-2027
• 80% of global retailers find cross border e-commerce to be profitable

Source: Global market estimates, Statista, eMarketer, Zion Research

The cross-border ecommerce is on an exponential rise. To leverage global ecommerce for growing your enterprise brand, you can go with the marketplace model that comes with the inherent ease of scaling across diverse geographies. 

With the marketplace model, you can onboard vendors from various industries and grow to new geographies by supporting your sellers with global shipping solutions. 

Top 10 global B2C marketplaces

While there’s no dearth of B2C marketplaces ruling the global ecommerce landscape, there is always scope to enter the market and take it by storm. Let us take a look at top 10 B2C global marketplaces to take inspiration from:

1. Amazon 

Amazon global is one of the most loved and widely accepted marketplaces dealing with product categories such as fashion, electronics, grocery, books, baby products etc. With millions of vendors on its platform, Amazon marketplace website registers 2.5 billion monthly visits worldwide. 

2. Etsy

The Etsy marketplace is quick and easy to sell on with 81% of the sellers being women. It focuses majorly on small businesses and artisans who sell handmade or vintage items. With 7.5 million sellers, there are over 96 million active buyers on the online marketplace. The Etsy platform has expanded throughout the US and into Europe. 

3. Wish

With $2 billion revenue in the year 2021, Wish sells over 300 million items on the platform. A third of Wish’s total order volume comes from the United States and sells about three million items daily globally. Wish sells products from various categories like fashion, baby care, pet accessories, gadgets, tools etc. 

4. eBay 

Did you know that there are over 135 million eBay users worldwide? Yes, and there are at least 1.7 billion eBay listings active on the site. eBay is the second most-visited shopping marketplace website after Amazon and the third most downloaded shopping app in the US, after Walmart and Amazon. 

5. Walmart 

Walmart is the world’s biggest retailer in the world operating in 24 countries. It is well known for its popular brands and variety of products like groceries, household items, clothing etc. The net income of the Walmart online marketplace was $13.9 billion in 2022 with the gross profit margin being stable at around 24 to 25 percent over the last several years.

6. Target 

Target marketplace operates with a wide variety of general merchandise, food, electronics etc for their customers at heavy discounts. Target reported revenue of $103.3 billion for the year ending Feb 2022 with an increase of 20% from the last year. There are around 1,926 Target locations in the U.S. with 49 distribution centers across 23 states that also fulfil online orders.

7. Rakuten 

Rakuten is Japan’s number one online marketplace that offers full control of its storefront, product pages etc to its sellers. It operates in 30+ countries and regions and has built a community of over 15 million + members. 

8. Shoppee 

Shopee is a leading ecommerce shopping platform in Southeast Asia and Taiwan region. It has a wide range of product categories like consumer electronics, health and beauty, baby items, fashion, fitness etc. It offers an easy and secure shopping experience through strong payment and logistics support. 

9. Newegg

With a net sale of $1,206.9 million, Newegg offers the best prices on electronics like computers, laptops, TV, digital camera, electronics, etc with fast shipping and quick customer service. The cross-border selling programme is designed to make selling easy to new customers in 50 countries from around the world. 

10. Tmall 

Tmall Global is the biggest cross-border e-commerce platform in China with over 20,000 overseas brands and over 4,000 product categories from 77 countries and regions. Tmall is a dedicated marketplace that provides a premium shopping experience to its customers. 

With these global B2C multi vendor marketplaces ruling the ecommerce world, carving your own niche is not going to be a cake walk. However, with the right solution provider and a host of customer centric features from StoreHippo, you can seamlessly build, run and manage your own global marketplace. 

What makes StoreHippo the best B2C marketplace solution builder

StoreHippo offers a gamut of built-in multi vendor ecommerce solutions that helps businesses manage seamless online selling and help customers with a smooth shopping experience. Here are the top features of StoreHippo that make it the best choice for building a global B2C online marketplace. 

1. Multi-vendor solution

When you build a global marketplace, you bring together thousands of vendors on the platform. And to manage them seamlessly, you need automated solutions that can help you streamline your day-to-day business activities. 

StoreHippo enables you to not only quickly onboard multiple vendors but also manage them right from the dashboard of your online marketplace. The store admin can view and keep track of the vendor specific sales, revenue, best-selling products etc via the admin dashboard. The admin also holds the power to approve or reject the vendor’s products before they are visible to the end customers. 

2. M-commerce edge

Given that almost 80% of the online orders take place via smartphones, we all know how important it is to sell on mobile channels today. StoreHippo helps businesses leverage m commerce to their advantage. 

StoreHippo is built on mobile-first technology that helps enterprises build Android and iOS mobile apps right from your admin dashboard. The B2C multi vendor marketplaces powered by StoreHippo are PWA stores that look, feel and work like mobile apps on entry level devices even in low internet connectivity. 

3. Go global support 

While building a global B2C marketplace, you essentially need global solutions. StoreHippo ecommerce platform comes with a host of in-built go global solutions helping businesses expand to global markets. 

Enterprises can automatically translate their online marketplace to 100+ local and international languages including RTL languages like Arabic. StoreHippo also offers seamless integrations with international shipping partners making it easy to build a cost-friendly supply chain. With 60+ domestic and international payment gateways, you can offer frictionless checkout processes on your online marketplace to customers from around the world. The built-in tax engine, location-based pricing, multi currency invoicing etc from StoreHippo helps build a comprehensive global marketplace.

4. Flexibility and performance

For seamless business growth, you need a flexible ecommerce platform that ensures easy customizations with its tools and features. StoreHippo is a SaaS-based enterprise marketplace platform that is equipped with the latest technology to deal with peak load spikes across geographies at the same time. You can tweak the StoreHippo platform in and out to customize according to the unique flows and requirements of your enterprise brand.          

5. Integrated marketing tools

To be able to market your B2C multi vendor marketplace across multiple customer touchpoints, you need integrated and automated marketing tools on your platform. StoreHippo comes with a host of in-built marketing tools to help you convert better. 

You can offer multi-level discounts like flat or percentage-based discounts for different products, user groups, devices etc with the powerful discount engine. You can also create dynamic marketing pages, offer discounts and coupons to your customers, recover abandoned carts, send personalized push notifications etc with StoreHippo’s automated marketing tools. 

Conclusion

With the ever changing ecommerce trends, it becomes tough to keep your customers happy and satisfied. To fight the challenge, it becomes imperative that you stay neck-to-neck with the customers’ needs and demands. But how to achieve that?

With StoreHippo's decoupled headless architecture and cutting-edge enterprise platform, businesses can build highly advanced B2C global online marketplace. It comes with 120+ integrations and offers 300+ built-in features with plug-and-play enterprise solutions to build custom tailor made marketplace websites.

Are you ready to build your own B2C multi vendor marketplace with StoreHippo? Start your own 14-day free trial now.