PWA is the hottest technology trend as it bridges the gap between mobile web and native apps. Supported by Google, PWA has matured over the years and makes it very easy to work with and achieve the desired objectives of mobile ecommerce.
Google now does mobile first indexing treating the mobile version of any site as the primary site in SERP. Using PWA for ecommerce makes your sites discoverable and brings higher traffic on your site.
Updated HTML5 capabilities make PWA e-commerce sites up to 4X faster than responsive or mobile sites. By loading cached content instantly it provides for faster site speed. The responsive and progressive design makes PWA more engaging.
Save time and effort by using the same code for Android and iOS versions of your ecommerce site. The same code works on any device giving a seamless experience irrespective of the device and its screen size.
You get an app like site without going through the rigours of following guidelines, getting approval from Apple or Google Play. PWA allows you to just write the code, test it and take your site live.
Get a native app like look, feel and functionality right on your website. Create easy accessibility with “add to home screen” feature and re-engage customers with web push notifications.
PWA online stores can be accessed anywhere, anytime using even the entry level mobile devices. The offline mode makes it possible for users to continue browsing even in low or no connectivity zones making it easier to offer an engaging shopping experience.
PWA websites need a fraction of space on your mobile devices as compared to any mobile app. Since there is no need to download the app customers prefer it over bulky apps that take up space on their devices.