7 Red Flags To Watch Out For While Choosing Ecommerce Platform in India for Enterprises

By | Updated Date : Jun 17, 2024 | 867 views | Jun 17, 2024
  • 7 Red Flags To Watch Out For While Choosing Ecommerce Platform in India for Enterprises

Ready to dive into the world of ecommerce?

On a quest for the best ecommerce platform in India?

Well, from dodgy support to sneaky hidden costs, danger lurks around every corner.

Navigating through the maze of ecommerce platforms and choosing the right online store builder India is no doubt a tricky task at hand.    

So before you hit the launch button, hold on!

Let’s talk about red flags. 

How to find the Best Online Store Builder In India For Enterprises

Before choosing a website builder, it's crucial to examine current market trends to identify the key features you need in your solution.

Wonder where the Indian market is headed? 

Let’s find out

  • $350 billion is the estimated worth of the ecommerce industry by 2030
  • $150 billion will be spent by online shoppers in India by 2025
  • 14.11% is the expected CAGR 2023-2027 of what?
  • 1.09 billion is the expected number of ecommerce users by 2027
  • 73.7% is the expected user penetration in the Indian ecommerce market by 2027
  • 427 million is the predicted number of online shoppers by 2027

Source: Statista, Times of India

The Indian ecommerce market has registered a hockey-stick growth in the last few years. With such staggering growth rates, your ecommerce journey can be a profitable one if you power your brand with the right online store builder India that can keep you ahead of competitors.    

7 Red Flags to Avoid while Choosing Ecommerce Platform in India for Enterprises

Well, to build an enterprise marketplace that attracts, engages, and converts buyers you need marketplace solutions that align with your business objectives and goals. However, choosing the right solution partner can go wrong if you are unaware of the red flags to avoid and the features you need to hack growth.

Here is a list of 7 red flags to look out for while choosing your online store builder India: 

Outdated Insecure Technology

An outdated insecure technology is the kind of red flag you need to avoid at all costs while choosing your solution partner. With the changing dynamics of the Indian ecommerce market, you need a robust ecommerce solution to build an online store and generate trust in your brand. 

Enterprise brands need cutting-edge technology that helps them remain agile, customer-centric, and build future-proof solutions. Building innovative marketplaces that are attuned to dynamic market trends, needs cutting-edge technology that gives greater creative control. 

While creating an enterprise marketplace, it is also imperative to ensure data safety for all your customers, vendors and service providers. With an outdated infrastructure, securing your online marketplace can become a major challenge in the long run. 

StoreHippo is an advanced ecommerce platform in India, powered by next-gen MEAN (MongoDB, ExpressJS, AngularJS, and NodeJS) stack and SPA (Single Page Application) that helps build cutting-edge ecommerce solutions for businesses of every scale and size. Built on the powerful MACH architecture, StoreHippo gives inherent flexibility and scalability to build tailor-made solutions for the unique needs of your business. 

With StoreHippo, you can also tweak the platform inside out and create new entities without having to disrupt the entire ecosystem. StoreHippo also comes to your rescue with its PCI-DSS-compliant platform and helps build secure marketplaces. The multi-level security features from StoreHippo online store builder India, like free SSL certificates, audit logs, etc help you build trust among your buyers and make your site secure and safe.

Limited Scalability

While you are choosing your ecommerce solution for the Indian markets, watch out if it helps you scale to millions of buyers and thousands of products or not. Limited scalability can hinder the growth of your enterprise business. 

With the growing Indian population and with internet penetration on the rise, you need to be well aligned to scale your marketplace seamlessly. Many enterprise brands tend to neglect the speed and scalability of their site, however, scalability and performance should always go hand in hand. It can be tough to predict today, but always build an enterprise marketplace with solutions that are designed to offer top-notch speed even if your brand scales up astronomically.  

StoreHippo enterprise ecommerce website builder offers a secure and scalable cloud infrastructure to help you grow your enterprise business seamlessly. The elastic scalability of the cloud-native infrastructure along with the auto-provisioning of servers ensures that enterprise brands can grow exponentially without having to worry about peak load tolerance. Microservices enhance resilience by making it easy to isolate faults and make room for better software management. API-based architecture from the StoreHippo ecommerce platform in India makes it easy to build innovative solutions by integrating the best-in-breed software and tools. 

Additional Expenses for Building Mobile Apps

Are you paying additionally for building mobile apps? If yes, this is a major red flag that can snowball your budget. With a vast majority of Indian buyers having mobiles as only means of shopping online, it becomes imperative for your brand to be available where your customers are, i.e; on their mobile phones. Yes, to make a kill in the Indian ecommerce market, you need to build an enterprise marketplace that has multiple mobile sales channels. When you create mobile-ready ecommerce solutions for your customers, you become their go-to brand for every need. 

StoreHippo ecommerce solution is built on a mobile-first technology that comes with a built-in mobile app builder. You can seamlessly create Android and iOS mobile apps right from your admin dashboard at zero additional costs and without the need for coding. StoreHippo also builds PWA stores that look, feel, and work like mobile apps even on entry level devices and with poor internet connectivity. You can also create separate apps for different sub-stores of your enterprise multi store brand right from the admin dashboard. The StoreHippo online store builder India also comes with multiple mobile solutions for different users like vendors, admin, delivery boys, etc to help them manage their business on the go.   

Cumbersome Customisations

Are you unable to create a customized buyer journey on your marketplace? Well, that is a concern. 

Since 66% of the customers leave their purchase halfway if the content isn't personalized, it's time to go all in with personalizations. If your marketplace website builder offers cumbersome customizations, you need to opt for solutions that make it easy to create personalized homepages, unique designs for multiple stores, personalized offerings and discounts etc. Choose an ecommerce platform in India that offers ample features to target your customers by making them feel special. Also your brand needs to meet your buyers on multiple touchpoints.

StoreHippo ecommerce solutions help you build extremely personalized buyer journeys. Built on decoupled headless architecture, StoreHippo helps you implement multi-level customizations like building multiple storefronts/sub-stores for different locations, audiences, or different categories, customized shipping solutions and digital payments, personalized pricing, different store designs, discounts etc. 

With StoreHippo’s ready-to-use omnichannel ecommerce solutions, you can quickly create new touchpoints using the same backend logic and APIs. You can also create consistent buyer journeys across all channels with StoreHippo. When you build an enterprise marketplace for your business in India with StoreHippo, you can create customized landing pages and leverage the most profitable sales channel with access to rich customer insights. It also helps you plan data-driven strategies to boost your customer engagement and increase their lifetime value.   

Difficult to Build Multilingual Marketplaces

Are you building an enterprise marketplace in India and finding it difficult to offer a multilingual shopping experience to your customers? Well, 75% of the customers like to buy from a website that sells in their native language. Building a website in multiple languages helps you boost your conversion rates manifold. Customers love to interact with their brand in their native language and feel more connected to the multilingual brands compared to others who don't. You therefore need to look out for online store builder India that offers multilingual solutions.

StoreHippo ecommerce solutions support 100 + different languages including RTL (Right to Left) languages like Urdu. You can seamlessly build a marketplace and convert it into multiple languages in just a few clicks. You can use the automatic translation tool to seamlessly convert the entire website into different languages. You can also choose between automatic and manual modes of translation or selectively override automatic translations. StoreHippo ecommerce platform in India also helps you show languages based on the user’s geography or the device they access your website from. 

Limited Integration Options

A marketplace website builder with limited integration features is not an ideal choice for enterprise brands like yours. Yes, if your online store builder is limiting your integration options, it is also limiting your growth scope and your chance of keeping the customers satisfied. Seamless integrations with multiple third-party software help build innovative solutions using which you can target diverse Indian buyer segments effectively and create a strong brand presence.

StoreHippo ecommerce platform in India comes with API-based architecture to help you integrate with multiple software and service providers of your choice, like CRM, ERP, accounting, etc. Easy integrations from StoreHippo help you manage your day-to-day business operations hassle-free. StoreHippo online store builder comes with 300+ inbuilt features, 120+ integrations, 60+ pre-integrated payment gateways to create a frictionless payment process, and 30+ pre-integrated shipping partners that help you create a seamless supply chain for your enterprise business. You can also integrate with multiple delivery partners, payment channels, chatbots, live chat, etc. of your choice to offer a seamless shopping experience to your customers.

Lack of Marketing Features

As you build an online store in India, are you able to reach out to a wide network of buyers on multiple platforms? If not, your online store builder is a red flag that you need to watch out for. Choose a platform that comes with a host of marketing tools and help you promote your brand to the right audience. As more and more Indian customers are opting for brands that offer a solid marketing strategy, you need to ace your marketing game real quick. And without the help of the right set of features and tools, it becomes challenging to craft a conversion-oriented marketing strategy. 

StoreHippo online store builder India comes with a host of marketing tools and features to help you position your enterprise brand better in the Indian ecommerce market. With the powerful built-in discount engine, you can plan and implement multilevel personalized discounts on your marketplace. You can use the push notification feature to recover abandoned carts and target the right audience. The comprehensive SEO tools from StoreHippo help rank your marketplace website higher on SERPs. You can seamlessly create unique URLs, add meta descriptions, meta titles, meta tags, keywords, etc with the inbuilt SEO features from the StoreHippo ecommerce platform in India. With seamless integration with Google Analytics, StoreHippo helps you track visitors and analyze data from various touchpoints. You can use these customer insights to create strategic marketing plans and boost your sales.    

Conclusion

Well, there sure is no dearth of ecommerce platforms in India. However, to excel in the Indian ecommerce market, you need to choose the right fit solution provider for your enterprise brand. And to choose the right software solution, you need to be well aware of the red flags to avoid. 

StoreHippo online store builder India is designed to build highly scalable ecommerce solutions. StoreHippo has powered multiple Indian brands of all sizes across all industries. The cutting-edge technology and inherent flexibility help enterprises build hybrid solutions for enterprise brands. You can create a positive brand perception driving value and seamlessly build an enterprise marketplace for different locations, products, languages, etc.

Choose StoreHippo ecommerce platform in India to build an online store for your enterprise brand. Explore the wide range of enterprise-grade features from StoreHippo by starting  your 14-day free trial now.

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