How To Set Up An Online Store In India In 2023

By |Updated Date : Jan 31, 2023 | 3 Comments | 972 views | Jan 31, 2023
  • How To Set Up An Online Store In India In 2023

It’s the digital world today! From shopping to studying, everything is done online.

Call it a necessity, with the changed times, to create online store is the best way to accelerate your business growth with ecommerce adoption. 

Let us give you a heads-up here! 

India’s online shopper base is estimated to increase to 400-450 million by 2027.

Take a cue here and set up an online store for your enterprise business now. 

And if you are wondering how keep reading and explore your choices. 

But before we begin, let us look at a few Indian ecommerce growth trends for 2023 and beyond: 

  • US $ 111.40 billion expected value of India’s e-commerce sector by 2025
  • 3X growth in sales on Indian marketplaces from 2022 to 2027 
  • 95% of the online shoppers have made a purchase from one or other online marketplace
  • 48% of the online buyers prefer going straight to an online marketplace

Source: Statista, Money Control

We are sure these figures are tickling you just at the right spots. 

Well, let us delve deeper and understand the working module of  online store India

Why should enterprise businesses set up an online store 

Ecommerce is no doubt opening up many new business opportunities for enterprise brands looking for a dynamic growth in the industry. When brands build online stores, they set their foot on the way to future-proof their business like never before. 

Let us look at the benefits brands can experience with an online store India in 2023 and beyond:

  • Reach new markets without investing a ton of capital
  • Facilitate quick buying with automated processes
  • Easily add multiple customer touchpoints for better brand visibility
  • Get access to data-driven insights and strategize marketing for better ROI
  • Leverage various hybrid business models for faster growth
  • Pivot business quickly and seamlessly as per market and buyer demands
  • Create online store in multiple languages to engage and convert better
  • Offer multi-channel customer support to retain customers
  • Leverage multiple payment options for quick and frictionless checkouts

And that’s not all, enterprises can also take their businesses to global markets and reach new customer bases. With a host of benefits of building an online store India, the question that now needs our attention is how. 

What is the best way to build an online store India

There are two ways to build an online store:

  1. Putting together a tech team and building the online store frock scratch
  2. Using a SaaS-based ecommerce solution provider

However building an online store is an ideal way to make the most of the hyper growth of the Indian ecommerce industry, creating the store from scratch can be an arduous task. Instead, let us focus on finding the right solution provider to set up an online store. 

Wondering how a SaaS-based ecommerce solution provider can be a better alternative? 

Here’s how: 

  • Cost-effective process to build an online store
  • Helps go to the market in record time
  • Built on advanced futuristic technology
  • Support for different types of business models
  • Flexible and scalable solution to help with futuristic goals
  • Easy customization and personalizations
  • Auto upgradation and maintenance by the software itself
  • Seamless integration with 3PL and other softwares

While enterprise businesses create online store, the most important step is finding the right solutions provider. With the right SaaS-based turnkey ecommerce solutions, businesses can not only launch their store quickly but can also scale up at any given point in time. StoreHippo ecommerce solution provider comes with 300+ built-in enterprise-grade features and offers a comprehensive solution for B2B, B2C, D2C, B2B2C or any other hybrid custom business model. 

What makes StoreHippo the right solution to set up an online store

StoreHippo offers a comprehensive ecommerce solution for enterprise brands of all scales and sizes. It offers flexible, scalable and robust solutions which can be tailor-made for the diverse business needs. With its host of features, it helps create online stores with much ease. 

Let us explore the advanced features and solutions offered by StoreHippo ecommerce website builder: 

  • Built on mobile-first technology to easily create Android and iOS apps right from the dashboard 
  • Build PWA stores that look, work, and feel like an app on any device
  • Offer multiple languages support to build multilingual sites that engage with the customers better
  • Omnichannel solutions to connect and engage with customers across multiple touchpoints
  • Gamut of marketing tools like discount engine, blog engine, dynamic page builder etc
  • Multi-currency payments support for processing global transactions 
  • 60+ integrated payment gateways to offer frictionless payments
  • Inbuilt tax engine for easy tax compliance 
  • Automated logistics solutions with 30+ integrated logistics partner
  • In-built delivery boy management software to streamline order deliveries

When an ecommerce website builder offers such amazing features, ecommerce brands can create the most amazing online stores designed for disruptive growth.  

Now we are sure you are wondering how to create an online store. Well, here you go:

How to set up an online store in India in 2023 with StoreHippo

Every business has unique needs for their online stores, and StoreHippo has a ready-made solution for all. The time-tested solution provider has experience and expertise in building ecommerce websites across diverse industries and varied business models.

Here are detailed instructions on how to set up an online store. Keep reading!

1. Buy a domain name

Once you have finalized to go ahead with an online store, you need to buy a domain name. You also need to get a SSL certificate to protect your website from hackers and malware.

StoreHippo gives a free SSL certificate, unlike many other software companies who charge extra for SSL. Also, a bonus tip for you: choose a unique domain name.  As the domain name will identify your business, it must be easy and catchy. 

2. Create a StoreHippo account

StoreHippo ecommerce website builder offers ready made themes and templates, so you can set up an online store with just a few clicks. All you need to do is go for a subscription model that suits your business requirements and budget. After which, you can design your online store as you like with StoreHippo’s enterprise grade features and tools.

3. Design your website

The one thing that really makes an impact is how your website looks. You need to jazz it up well for your customers. StoreHippo offers an in-built theme designer that enables you to choose from the rich themes library, so you can play around to create online store with amazing designs. It comes with a drag and drop feature to help you quickly align your store design without the need of coding.

4. Add essential pages with their content 

It's a known fact that a website looks incomplete without the main pages like your homepage, product pages, contact us page, about us page etc. You need to fill in your website with informative content on such pages including the terms & conditions, privacy & returns policy, shipping & delivery information for your customers. With StoreHippo, you can seamlessly add new static and dynamic pages and add content to your online store India in just a few clicks. 

5. Onboard vendors and add informative product pages

If you are building an online store, list all your products and their details. The next step towards your online transition would be to onboard vendors and list their products on the marketplace, if you are building a multi vendor marketplace. StoreHippo comes with an end-to-end vendor management solution that offers individual vendor accounts and simple registration processes to help vendors onboard quickly. With the user-friendly admin dashboards from StoreHippo ecommerce website builder, managing your marketplace becomes much easier. 

6. Integrate payment gateways 

Each customer has their own payment method preferences while shopping online. The need to understand buyer preferences becomes a must. While some buyers prefer COD or offline payment methods, some would like to use mobile wallets or cards. Make sure you are integrating multiple payment gateways when you create online store. StoreHippo offers complete flexibility to integrate multiple payment channels on the online store, you can integrate COD, card payment, net banking, mobile wallets, etc along with international payment gateways. 

7. Add shipping and logistics partners

Online store owners need to integrate with a comprehensive shipping and logistics partner to deliver orders timely. StoreHippo comes with inbuilt shipping solutions, where you can choose from multiple shipping partners and deliver your orders quickly. customers can also track their orders on mobile and desktops. StoreHippo also offers advanced delivery management software that helps businesses manage their fleet of delivery boys seamlessly.

8. Optimize SEO and market your online store well

While enterprises set up an online store, SEO and ecommerce marketing become a must. Wondering why? Well, when a customer looks for a product online, say they search for sports shoes, and your website appears in the top 10 results of Google, there are high chances for the customer to visit your marketplace and make a purchase. Now how was that possible? 

With effective SEO optimization and the right marketing strategy, enterprises can boost their conversions manifold. StoreHippo ecommerce website builder includes SEO elements like meta title, meta keywords, alt tags, sitemap etc. It also comes with a host of marketing tools like a powerful discount engine, personalized notifications, etc to help you market your brand well. 


There is no dearth of opportunities in the ecommerce world around us. It is all about finding the right ecommerce website builder to create online store. With the right tools and features, enterprises can set up an online store in India in 2023 seamlessly. 

The modern-age customers look for an advanced shopping experience that can make buying easy and fast. When you offer a seamless and personalized buying experience to the customers, you create a conversion-oriented online store India. 

Are you ready to set up an online marketplace for the Indian ecommerce market with the exclusive features from StoreHippo? Start your 14-day free trial now. 

Leave A Comment


Mobile optimization is the key! Your tips for 2023 are spot-on. It's all about the user experience. Appreciate the guidance!

By: Naval Guha
Oct 17, 2023   Reply

Replies :
Hi Naval, thanks for appreciating our blog on How To Set Up An Online Store In India In 2023. If you need our help setting up your store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Oct 17, 2023

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Setting up an online store in India has never been easier. Thanks for the informative guide!

By: Shruti Kapoor
May 29, 2023   Reply

Replies :
Hi Shruti, thanks for appreciating our blog on How To Set Up An Online Store In India In 2023. If you need our help setting up your store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - May 29, 2023

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Online stores are important for any business as online presence is imperative for all brands nowadays. This article is extensive and informational about setting up an online store.

By: Anita Desai
Feb 02, 2023   Reply

Replies :
Hi Anita, thanks for appreciating our blog on How To Set Up An Online Store In India In 2023. If you need our help setting up an online store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Feb 02, 2023

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