In a crowded B2B marketplace, standing out is essential.  

One of the best ways to do this? 

Personalisation.           

But not just any personalisation, unique, tailored experiences that resonate with your buyers.

When you run a white labelled B2B marketplace, customisation is your superpower. 

It allows you to cater to the specific needs of your audience, creating a more engaging and memorable experience.         

Whether it’s personalised product recommendations or tailored marketing, the right strategies can set your B2B online marketplace apart.    

Wondering how to leverage these opportunities?  

How Personalisations Impact B2B Marketplace Buyer Behaviour

Before we dive into the types of unique personalisations, let us look at a few personalisation trends that are shaping the B2B industry:

• 59% of customers say personalisation directly influences purchase decisions
• 51% customers expect a consistent personalised experience across all digital channels  
• 79% of high-growth organisations have a documented personalisation strategy
• 89% of consumers prefer brands that understand and respond to their needs
• 78%+ of customers engage only with personalised offers
• 66% feel frustrated when company’s shopping cart isn’t connected to its mobile app
• 70% of B2B buyers started using m-commerce channels more in the past 2-3 years

Source: InstaPage 

Well, the above stats suggest that you need to do more than just sell. The one-size-fits-all marketing strategy does not work today. You need to build an enterprise marketplace website that resonates with the buyers, keeping their priorities, preferences, and customer journey in mind. Adapting personalisation in your marketing approach can benefit your business in many ways. 

AI-Driven Personalisation: Turning Insights Into Buyer Engagement

As B2B marketplaces scale, AI-driven personalisation is becoming a key differentiator. Enterprises using AI to tailor experiences aren’t just improving efficiency, they are driving measurable impact on engagement, conversions, and revenue through smarter, buyer-centric interactions.

Here’s what the data shows:

• 63% of shoppers are influenced by AI product suggestions
• 31% of ecommerce revenue comes from AI recommendations
• 25% improvement in satisfaction, revenue, or cost efficiency with AI
• 40% higher revenue for brands using AI personalisation
• 4X boost in conversions via AI chat
• 67% sales growth with custom chatbots
• 10-15% higher customer retention through AI
• 47% faster purchases with AI assistance
• 10-30% of revenue from AI-powered suggestive selling

Source: McKinsey Global Survey, Barilliance survey, Capital One Shopping, Rep AI

These data-driven insights clearly highlight that AI is no longer a luxury; it is essential for personalising buyer journeys, increasing conversions, and enhancing long-term loyalty. Integrating AI-driven personalisation transforms B2B marketplaces into smarter, more responsive, and revenue-generating platforms.

AI-driven personalisation is transforming B2B marketplaces into smarter, more responsive platforms. But turning AI insights into meaningful buyer engagement requires the right personalisation strategies. Here are five proven ways to make your white labelled B2B marketplace stand out and delight buyers.

5 Unique Personalisations To Make Your White Labelled B2B Marketplace Stand Out

Personalising your white labelled B2B marketplace can significantly enhance buyer satisfaction and differentiate your platform from the competition. 

Here are five creative customisations to help your B2B marketplace leave a lasting impression:

1. Customisable Themes and Layouts

When you build an enterprise marketplace website, tailoring the look and feel with fully customisable themes and layouts helps reflect your brand identity and create a differentiated experience. This ensures your white labelled B2B marketplace not only looks unique but also evolves continuously to improve engagement and conversions.

StoreHippo ecommerce solutions come with a rich design theme library to help you play around with the design elements. You can seamlessly customise the designs for your white label marketplace with StoreHippo’s intuitive design tools. StoreHippo, the best enterprise ecommerce solutions help you tweak the color and themes of your website to maintain branding, implement various strategic marketing plans, or engage in A/B testing. StoreHippo’s rich design theme library creates professional-looking store designs with its easy-to-use drag-and-drop tool. You can seamlessly overhaul your B2B website design within minutes without any coding. The scalable white label marketplace solution from StoreHippo also offers easy navigation for your buyers and offers fast loading page speed, creating an engaging shopping experience across all channels.  

Additionally, StoreHippo enhances storefront design consistency with AI-powered cataloguing that helps maintain clean, well-structured product listings across large catalogues. By automatically generating product titles, descriptions, and categories from product images, it ensures content uniformity without manual effort. StoreHippo’s AI image enhancement tool, Magic Edit, further improves product visuals by refining image quality and presentation, helping brands deliver polished, high-impact catalogues that boost buyer confidence and engagement, without adding design complexity.

2. Mobile-First Design with Personalised Mobile Apps

Mobile commerce is essential for modern B2B sales. When you build an enterprise marketplace website, make sure to build B2B mobile apps that offer a custom experience catering to specific buyer needs. A personalised mobile app helps you ensure that your marketplace is optimised for on-the-go transactions. With mobile-first designs, you can not only enhance accessibility but also provide personalised dashboards, notifications, and features for each user segment. Personalised mobile experience fosters greater engagement, making it easier for buyers to manage shopping seamlessly, anytime, anywhere.

The StoreHippo ecommerce platform is built on a mobile-first approach, offering a variety of mobile-ready solutions. The stores powered by StoreHippo B2B marketplace platform are PWA stores that look, feel, and work like mobile apps, even on entry level devices and work with poor internet connectivity as well. StoreHippo comes with an inbuilt mobile apps builder that helps enterprise brands build B2B sales apps without any coding and at zero additional costs. You can not only create separate apps for different sub-stores but also personalise them for your B2B buyers. StoreHippo’s AI-powered semantic search and personalised recommendations further enhance the mobile buying experience by helping B2B buyers quickly discover relevant products, helping you engage and sell better on your B2B marketplace App. 

3. Advanced User Segmentation

Advanced user segmentation allows you to offer a hyper-personalised experience by creating specific stores for different customer segments based on geography, product preferences, buying behavior, or location, etc. Whether you're catering to a global audience or niche markets, by segmenting the audience you can deliver tailored product recommendations, special offers, and marketing campaigns to individual segments. For example, you could set up a network of multi-store white labelled B2B marketplace to serve different geographic regions or industries. This level of personalisation increases engagement and drives sales by meeting the precise needs of each buyer group on your enterprise marketplace website.

With StoreHippo’s multi store ecommerce solutions, you can create multiple location-specific, product-specific, audience-based B2B enterprise ecommerce stores in no time. You can add different location-specific product catalogues or promote best-selling products on your white label marketplace.   

StoreHippo's ecommerce ecosystem comes with a built-in reporting engine that give you rich, data-driven insights on buyer behaviour and buying patterns thus enabling you make structured buyer groups based on data-driven insights. 

4. Dynamic Pricing and Custom Discounts

You can offer dynamic pricing and custom discounting to offer tailored pricing strategies on your white labelled B2B marketplace. You can segment the audience based on customer purchase frequency, ticket size, or geographic location to offer personalised discounts. This ensures that different segments of your B2B marketplace buyers receive custom pricing based on their specific needs. By implementing personalised pricing strategies, you can reward your customers with customised discounts, creating a sense of exclusivity that encourages repeat purchases. It also helps vendors manage competitive pricing to better serve their buyers, increasing overall satisfaction and loyalty.   

StoreHippo comes with a host of marketing tools and integrations to help you implement personalised marketing on multiple levels. You can use the powerful discount engine to help you offer multi level discounts to your customers. When you build an enterprise marketplace website, you can easily create multiple dynamic pages that give you access to rich customer data to create targeted marketing campaigns.You can also bring back lost sales on your marketplace website by recovering your abandoned cart orders with automated follow-ups. 

5. Multi-Lingual and Multi-Currency Support

When you build an enterprise marketplace for global locations, you also need to personalise your solutions for global customers. Offering multi-lingual and multi-currency support ensures that buyers from different regions feel comfortable shopping on your marketplace. You can create a fully localized experience that adapts to the preferences of diverse global markets and enables customers to interact in their native language and pay in their local currency. Such global personalisation enhances the buyer journey by making it easier to navigate, understand product details, and make secure purchases. Supporting multiple languages and currencies not only broadens your marketplace’s reach but also boosts customer satisfaction by catering to the specific needs of your white labelled B2B marketplace’s international clients.

StoreHippo ecommerce solutions come with a gamut of global features that help you create a seamless shopping experience for your customers across borders. StoreHippo offers 100+ languages (including right-to-left languages like Arabic and Hebrew) to help global customers shop in their native language. With multiple domestic and international payment gateways from StoreHippo customers can seamlessly pay in the currency of their own choice from anywhere in the world. StoreHippo helps leverage the global markets with a host of features like multi currency invoicing, a built-in tax engine, international shipping partners, location-based pricing, etc.

What's more?

StoreHippo enables you to create multilingual agentic AI chat interfaces, helping you offer your buyers assisted, multilingual buying experiences (voice+chat) throughout their buying journey.

These multilingual chat interfaces are conversational voice and chat-enabled, helping buyers find relevant products, add products to cart, complete checkout, and track orders, in their preferred language. This allows enterprises to scale buyer engagement across markets while maintaining consistency, efficiency, and operational control.

Conclusion 

In today’s competitive B2B ecommerce landscape, standing out requires more than just custom features. Enterprises need intelligent, AI-driven personalisation that adapts to buyer intent, behaviour, and context at every touchpoint. The right personalisation strategies not only improve engagement but also drive stronger conversions, repeat purchases, and long-term loyalty across global markets.

StoreHippo is a 360-degree, AI-powered B2B marketplace solution designed to help enterprises scale personalisation without complexity. Built on a decoupled, headless MACH architecture, StoreHippo enables businesses to create flexible, future-ready enterprise marketplaces that continuously evolve with buyer expectations.

Ready to build an enterprise marketplace website powered by AI-driven personalisation? Explore 300+ built-in enterprise-grade features from StoreHippo by booking your free demo today.

FAQs

1. Why is personalisation critical for enterprise B2B marketplaces today?

B2B buyers increasingly expect relevant, tailored experiences that match their business needs. Generic marketplaces fail to engage buyers effectively.
StoreHippo B2B ecommerce solutions enable enterprises to implement hyper-personalised experiences, from custom dashboards to buyer-specific pricing and AI-powered product recommendations, ensuring your white labelled B2B marketplace stands out and fosters loyalty.

2. How can I create a unique brand identity across a white labelled B2B marketplace?

Multiple sub-stores, inconsistent themes, or unaligned layouts dilute brand identity. Enterprises need full control over design while offering tailored experiences for different segments.
With StoreHippo, you can fully customise themes, layouts, and navigation for each sub-store without coding, creating a distinct brand presence while maintaining operational efficiency across your enterprise marketplace website.

3. How can mobile-first experiences improve engagement on a B2B marketplace?

B2B buyers increasingly operate on mobile devices and expect seamless, app-like experiences. Without mobile-first design, marketplaces risk losing engagement.
StoreHippo offers PWA stores and an inbuilt mobile app builder, enabling enterprise marketplaces to deliver personalised mobile dashboards, notifications, and workflows, helping buyers transact anytime, anywhere, with minimal friction.

4. Can I segment buyers and offer personalised experiences without increasing operational complexity?

Segmenting buyers manually is resource-intensive and error-prone. Yet, enterprises need to cater to diverse industries, geographies, or purchase behaviors.
StoreHippo B2B marketplace platform supports advanced user segmentation, allowing multiple audience-specific sub-stores, custom catalogues, and personalised campaigns, all managed from a single dashboard to scale without operational overhead.

5. How can dynamic pricing and custom discounts drive buyer loyalty?

Static pricing and generic discounts fail to meet enterprise buyer expectations, leading to lost sales and diminished trust.
With StoreHippo, B2B marketplaces can implement tiered pricing, volume-based discounts, and custom offers per buyer segment. Automated discount workflows reduce manual errors while encouraging repeat purchases and long-term relationships.

6. How do multilingual and multi-currency capabilities enhance global marketplace appeal?

Enterprises expanding internationally risk alienating buyers if the marketplace isn’t localised for language or currency preferences.
StoreHippo B2B ecommerce solutions support 100+ languages, right-to-left languages, multiple payment gateways, and currency options, enabling a fully localised experience while maintaining centralised operational control.

7. How can personalisation tools improve buyer discovery and conversion?

Without context-aware recommendations, buyers may struggle to find the right products quickly, slowing decision-making and reducing conversions.
StoreHippo’s AI-powered search and recommendation engine offers intent-driven product suggestions, assisted buying flows, and guided navigation, ensuring buyers discover relevant products faster, improving engagement and conversion on your white labelled B2B marketplace.

8. How can enterprises implement personalisation at scale without increasing operational costs?

Tailored experiences often require manual intervention or multiple systems, increasing costs and complexity.
StoreHippo’s AI-native platform automates catalog personalisation, content optimisation, and buyer segmentation, allowing enterprises to deliver large-scale personalisation efficiently across thousands of SKUs and multiple sellers.

9. How do personalised marketplaces support long-term strategic growth?

Without personalisation, buyer engagement stagnates, reducing loyalty and repeat revenue. Enterprises need marketplaces that evolve with customer expectations.
With StoreHippo, personalised workflows, multi-store capabilities, and intelligent recommendations enable marketplaces to adapt quickly to buyer needs, ensuring sustained growth and operational resilience.

10. Can personalisation enhance both buyer and seller experiences simultaneously?

Focusing only on buyers often increases seller friction, while ignoring sellers limits marketplace growth.
StoreHippo B2B marketplace platform provides personalised dashboards, RFQ workflows, and analytics for both buyers and sellers. This ensures an optimised experience for all stakeholders, enhancing marketplace engagement, operational efficiency, and overall satisfaction.

11. How does AI-powered personalisation elevate B2B marketplace experiences?

Rule-based personalisation often falls short as buyer expectations and catalogue complexity grow.

StoreHippo’s AI-powered personalisation adapts in real time by understanding buyer intent, behaviour, and context, dynamically refining product discovery, recommendations, and assisted buying flows to drive faster decisions, higher conversions, and long-term engagement at scale.