Top 5 Home Decor Multi Vendor Marketplaces In India

Have you ever tried to buy home decor online? So, what benefits you realised of buying home essentials on a multi vendor marketplace vs brick and mortar stores? 

Let's do a reality check by comparing both and find out how it benefits a customer

• They get a  lot of variety in an online store, which is barely available offline, due to the limited variety at stores. 

• Ease of buying online without interruption is unmatchable to the buying experience in physical stores (because of prying salesperson)

• Advance sellers comparison option is available at a click. Whereas in offline stores, customers have to spend hours in comparison to find the best deal under their budget.

• Customers save time and energy without stepping out, unlike in offline stores.

 Do you still have skeptics about marketplace success, even after knowing it's ultimate benefits?

In that case, you definitely need the latest statistics to identify the hidden opportunities you are missing(if you are planning to open a home decor marketplace). 

1. Millennials aged 18 years to 34 years are most likely to buy online furniture. 74% of customers want to buy and own a house. Out of which, 70% want to invest in modern home decor. 

2. Pinterest found that 41% of its users (between 25 to 44 years) are interested in following the home decor niche.

This means that customers are becoming online savvy and progressive. And so should you as a business owner.

But you need some motivation. Right?

For that, we have gathered the data of 5 best home decor marketplaces. You will get to know-

• How did they earn the trust of online buyers?

• How did they maximize their sales through awareness and a good shopping experience?

Let’s get started.

5 Home Decor Multi Vendor Marketplaces In India who have a huge customer base

1.Home Center

A multi seller marketplace launched in 2015. In 2019, it was ranked 11th among other home decor selling websites in India. 

How does HomeCentre gain online customers through their website?

• Clean and easy to navigate menu that displays all their product categories

• High converting Homepage that satisfies buyer needs with a perfect blend of colors, graphics, product recommendation, images, sliders, latest offers and categories(bestselling, top brands)

• CTAs on homepage, category pages and product page that direct a buyer to buy an item

• Marketplace app for home decor lovers to browse fast 

2. Engrave

It is one stop destination for all home decor products related to bath & body, kitchen, dining, wall decors, stationary, etc. 

How Engrave converted website visitors to regular customers?

• Option to checkout as a guest without signing up on the website

• Trust building product pages with descriptions, manufacturer details, price, delivery details, images, specifications and customer reviews

• Their website loads quickly within 1-3 seconds on mobiles, tablets, and desktops. Thus, offering frictionless buying experience 

3. Wooden Street

A multi vendor marketplace deals in wooden furniture online for home and offices. They attract more than 90k buyers per month on their site. 

4 tricks that attracted regular furniture buyers to their marketplace

• Use of pop-ups forms to excite new site visitors to sign up. And send them email and SMS notifications about latest deals on furniture

• Exciting offers on homepage like 50% discounts on sofas, free delivery and installation, coupon for extra discount, etc

•  Integrated shipping solution that helped them manage delivery in 70+ cities

• Strong network of vendors who are making customers keep coming back by selling aesthetic furniture

4. Home Sake

A contemporary home decor marketplace that offers unique Indian handicrafts from artisans. 

4 techniques by Which HomeSake retains customers for life long

• An interactive menu with 5 categories - lightning, home decor, gifts, table top, Essentials. It guides a confused buyer on ‘what to buy?’ by refining search. Such as table lamps for bedroom, gifts under 300, etc.

• Payment Gateways and cash on delivery options to promote faster checkouts with lesser cart abandonments.

• Easy cancellation and refund policy, enhancing the trust of customers. 

• Easy to load and responsive website that performs utterly well on mobiles. 

5. The Decor Cart

A decor selling marketplace that attracts 22k buyers on their sites every month with intuitive web design and effective marketing. 

3 ways that boosted conversions on Decor cart website

• Accurate product pages with critical details about shipping, price, item specifications, COD availability, delivery and customer reviews

• Mobile-friendly website that is easy to scan and load faster on mobiles. It also supports easy navigation which helps in finding information without struggling

• Offers such as flat 30% off, additional 10% off on online payments, free delivery, etc

Sell home decor online by building your marketplace with StoreHippo Marketplace builder

We think it is not sufficient to aware you of the perks of opening a marketplace and not the roadmap to achieve the same. So here is the complete blueprint to start your home decor multi vendor marketplace today. 

Listing Top features to look into a website builder

1. Feature Rich Themes

To be able to communicate with your buyer without any salesperson, you need a theme that must be attractive and leaves a long-lasting impression on buyers. 

2. Vendor Support

To support multiple vendors on your marketplace, you need vendor support in the software. This will allow you to allot a unique dashboard to each vendor. In turn, they can edit, update and manage their orders/delivery by themselves.  And you can easily watch their performance on the admin dashboard. 

3. Shipping solutions

To ensure fast delivery at affordable rates, StoreHippo offers integrated logistics solutions with Shipkaro delivering to 26000+ pin codes across India.

4. Discounts Engine

People won’t convert if they don’t get incentives on purchase. A discount engine by StoreHippo would help in creating discounts, coupons on various products. 

5. Payment Gateways

Reduce your cart abandonment by providing flexible payment options at the time of checkouts. By integrating the right payment gateways, you can capture more sales in less time. StoreHippo has 50+payment gateways that allow national and international transactions. 

When you sign up for StoreHippo marketplace builder, you will get all of the above 6 features + additional features (which are 300+). 

Do Not Ignore a Marketplace App To Capture Mobile Buyers

85% of consumers prefer mobile apps to mobile websites. And the conversion recorded on an ecommerce app is 157%  more than mobile websites. 

Obviously, a mobile-friendly website is crucial (not to ignore). However, an app would help more in retaining more regular mobile buyers.

And to synchronize with customer buying behaviour, you need an app and a mobile friendly website.

StoreHippo marketplace builder allows you to design a mobile app right from the dashboard with no additional money and coding skills. 

And that’s it, you are ready to launch your marketplace app and retain more loyal customers. 

Conclusion

Now you have everything at your end to kickstart your online business, from a guide to select a website builder to setting up a marketplace website. And not to forget, the secret strategies of best home decor websites. 

So, don’t you wish to start your online business of home decor? 

Don’t you want to be listed in top home decor multi vendor marketplaces in India?

If your answer to these questions is yes, the next step to take is decide a name and begin your online selling journey. 

Start your 14 free trial of StoreHippo marketplace software to build your website and sell to millions of buyers.