Online buying journeys are no longer linear. 61% of online buyers start shopping on one device and finish on the other. Smartphones are their most preferred devices and mobile commerce is known to account for more impulse purchases and bigger ticket sizes. Building a strong online multi-channel presence via the mobile website, PWA stores and mobile apps helps enterprise brands create multiple touchpoints to connect with their customers. Mcommerce accelerates the growth of online brands and helps them collect more data and insights into customer behaviour. With m-commerce brands can penetrate even far-off markets which are otherwise difficult to reach as mobile is the only way for buyers in those regions to access ecommerce stores.
63% of mobile phone users prefer buying from a company owning a mobile app or mobile website
50% of smartphone users prefer using a brand’s mobile website when browsing or shopping as they don't want to download the app
80% of smartphone users have made at least one purchase using their mobile device in the last six months
92% increase in ecommerce app sessions from 2017 to 2021, however, downloads have only grown by 11%.
119% increase in average time spent by users on a site after installing PWA
$700+ billion will be mobile commerce sales by 2025
27% is mobile commerce market CAGR for 2021-2026
72.9% of global retail e-commerce was to be generated via m-commerce in 2021, up from 58.9% in 2017
78% of B2B brands believe that mobile commerce is a future driver of their industry
3.8 trillion hours were spent using mobile apps during 2021 a 30% increase from 2019