StoreHippo AI-powered enterprise ecommerce platform-no plugins, full customisation, composable, scalable architecture for tailored solutions, unified backend and AI bots.https://www.storehippo.com/s/5667e7d63086b2e718049ad9/68bffea27b7fbf93277729e6/storehippo-new-logo-480x480.png
Why M-commerce is important for your online business
Online buying journeys are no longer linear. 61% of online buyers start shopping on one device and finish on the other. Smartphones are their most preferred devices and mobile commerce is known to account for more impulse purchases and bigger ticket sizes. Building a strong online multi-channel presence via the mobile website, PWA stores and mobile apps helps enterprise brands create multiple touchpoints to connect with their customers. Mcommerce accelerates the growth of online brands and helps them collect more data and insights into customer behaviour. With m-commerce brands can penetrate even far-off markets which are otherwise difficult to reach as mobile is the only way for buyers in those regions to access ecommerce stores.
M-Commerce: Customer Preference Trends
63% of mobile phone users prefer buying from a company owning a mobile app or mobile website
50% of smartphone users prefer using a brand’s mobile website when browsing or shopping as they don't want to download the app
80% of smartphone users have made at least one purchase using their mobile device in the last six months
92% increase in ecommerce app sessions from 2017 to 2021, however, downloads have only grown by 11%.
119% increase in average time spent by users on a site after installing PWA
Mobile commerce is the subset of e commerce that enables buying and selling of goods and services over wireless internet connections through handheld devices like mobile phones or tablets.
Why is m-commerce important for an online business?
As mobile penetration increases, the demand to build and manage businesses on mobile devices also increases. These mobile channels allow businesses to connect better with buyers and reach new markets. With PWA stores and mobile apps businesses can reach far-off markets, even those with low internet connectivity, and offer a better experience to the buyers with convenient, fast and engaging mobile ecommerce software.
What is the difference between ecommerce and m-commerce?
E-Commerce activities are performed on desktops, computers and laptops, whereas m-commerce activities are performed with the help of mobile devices like smartphones and tablets. Building m-commerce sites gives a competitive edge to businesses as they can reach more buyers in diverse markets.
What are PWA stores?
Progressive Web App or PWA is a web application that combines the benefits and offerings of modern web and native apps to deliver an app-like experience to users on all devices. It delivers such a smooth, seamless and uniform user experience that it becomes difficult to differentiate between a PWA store or an original mobile app.
Can PWA stores work on entry-level devices?
Yes, PWA stores can be accessed anywhere, anytime even on entry-level mobile devices. With the offline mode, users can also continue browsing even in low or no connectivity zones.
Can I create mobile apps with StoreHippo?
Yes, with StoreHippo you can create fast and intuitive Android as well as iOS apps directly from your dashboard without any coding. You can start getting more footfalls and higher conversions by using your mobile apps along with a regular website.
Does StoreHippo offer multi-currency support in mobile apps?
Yes, StoreHippo’s multi-currency feature is supported in mobile apps as well. The users can choose to pay in the currency of their choice thus helping you to maximize your ROI.
Does StoreHippo provide multiple language support in mobile apps?
Yes, mobile apps powered by StoreHippo have the multilingual feature that supports 100+ different languages including right-to-left languages like Arabic and Hebrew.
Does StoreHippo provide multiple themes for mobile apps?
Yes, you can create and customize stunning mobile designs with the rich themes library from StoreHippo. You can completely overhaul the design and look of your mobile apps within minutes without knowing any coding.
Can I offer personalizations in my mobile apps?
Yes, StoreHippo offers a mobile-first approach that helps you personalize your marketing, offer custom promotions based on order and devices, personalized notifications, and much more to boost sales.
