Did you know that growing at an annual rate of 51%, the Indian Ecommerce revenue is highest in the world. Driven mainly by the popular multi vendor marketplaces, this growth also underlines the huge demand-supply gap.

While Amazon leads the race, many home-grown players are gradually growing their reach and solidifying their presence. The battle is undoubtedly fierce but ideal for the growth of indigenous brands that can capitalize on the gap in need and supply. 

Despite the low internet penetration, with only 50% of the Indian population having internet access the Indian market size is huge. As the internet reaches more people the market would evolve and grow further. 

With the Indian online shoppers already conditioned by their experiences on the popular ecommerce marketplaces, this business model is the one that will remain popular in years to come. No wonder why more and more purely ecommerce players as well as brick and mortar brands are opting for this business model.

Top 10 Multi Vendor Marketplaces in India 2025 (B2B+B2C)

So without further ado, let's first check out the top 10 online marketplaces in India. 

Top 5 B2C Ecommerce Marketplaces In India In 2025

Since the B2C multi seller model is known to everyone, lets first check the top 5 marketplaces in this segment:

1. Amazon India

For Indian buyers, online shopping is synonymous with shopping on Amazon. Trusted by over 70% of online shoppers Amazon is estimated to have 322.54 million monthly visitors. Along with selling a wide variety of products like electronics, appliances, grocery, fashion etc. Amazon also offers its own brand of products, Amazon prime digital services and top-selling devices like Alexa and Echo.   

2. Flipkart 

Flipkart is India’s first and perhaps most successful e-commerce success story. Started initially as a bookselling multi vendor store, Flipkart now sells almost everything just like Amazon. Flipkart’s estimated monthly visitor volume stands at 242.62 million. Flipkart has over 1,00,000 registered sellers on its multi vendor marketplace selling a variety of electronics, fashion, appliances, furniture, books and other stuff.

3. Snapdeal 

Snapdeal started as a coupon and deals site and eventually turned into a variety shopping platform with over 3,00,000 sellers and 30 million+ products. Snapdeal has attracted funding from global investors like Softbank, Alibaba etc. The estimated number of monthly visitors on their portal is 56.41 million. While electronics are the top-selling category, Snapdeal also sells a variety of other products like fashion, toys, beauty products, kitchen appliances etc.

4. Myntra

Myntra is another indigenous pure-play ecommerce marketplace dealing in fashion, lifestyle and home-related products. It was acquired by Flipkart in 2014 and remains to be the top fashion destination for online shoppers in metros as well as tier 2 and tier 3 cities. The estimated number of Myntra’s monthly visitors is 48.03 million. Through its sellers and distributors Myntra stocks a range of products like menswear, womenswear, ethnic wear, kidswear, local and global brands in makeup and fashion, home decor etc. 

5. Shopclues 

Shopclues is another player that is well known for having an array of products like fashion, mobile and gadgets, sports, kitchen etc. It has over 50 million registered customers with 22 million monthly unique visitors. Along with this the multi vendor marketplace has over 6 lakh merchants and has over 28 million products. Recently it tied-up with ShemarooMe, a leading OTT video streaming service provider for offering digital streaming services.

Now let’s move on and see the top players of the B2B multi seller platforms.

6. Jio Mart

JioMart has rapidly grown into a prominent ecommerce marketplace in India, focusing on groceries, daily essentials, and home needs while steadily expanding across multiple categories. Backed by Reliance’s vast offline retail network, JioMart seamlessly blends online convenience with neighborhood store fulfilment, creating a strong omni-channel shopping experience. Competitive pricing, wide product availability, and reliable delivery have helped JioMart gain the trust of millions of Indian shoppers across metros as well as tier 2 and tier 3 cities.

7. Blinkit

Blinkit has emerged as one of India’s top quick-commerce platforms, originally specialising in groceries and essentials and now expanded into electronics, beauty, pharmacy, home décor, gifting and more. With a robust network of fulfillment centers and hyperlocal delivery partners, Blinkit meets the growing demand for instant deliveries. Its multi-vendor model offers a wide variety of products, combining convenience, competitive pricing, and lightning-fast delivery to millions of customers across major Indian cities.

Top 5 B2B Multi Vendor Marketplaces In India In 2025

Now that we’ve covered B2C marketplaces, let’s move on to the top 5 B2B multi vendor platforms driving wholesale commerce in India.

6. Udaan

Udaan was conceptualised and built to make it easier for small and medium businesses to run their business. Udaan directly connects buyers with manufacturers and helps them to buy and sell their product and services on a common platform. Udaan has 1,50,000+ traders, wholesalers and retailers from various parts of India. It also provides credit facility to selected buyers on the platform. 

7. IndiaMART

IndiaMART is one of the most popular B2B multi vendor marketplaces in India. It allows business and growth opportunities to large scale businesses along with SMEs and individual sellers. Through its 47 lakh+ suppliers IndiaMART sells over 5 Cr products listed on its platform to over 47 lakh enterprise and individual buyers across India.

8. Alibaba

Alibaba not only connects Indian suppliers and businesses domestically but also opens up the platform for exporters, importers and suppliers who wish to connect with global businesses. Indian buyers can buy products from global sellers and also sell their products globally through Alibaba’s B2B multi vendor marketplace. There are over 30 million active buyers and millions of sellers on the Alibaba platform.

9. TradeIndia

Tradeindia has over 5 million registered users and approximately 4 million sellers and buyers. It connects small businesses from Indian as well as international markets who can sell their products and services through the platform. It has won many awards for offering reliable and industry best services to its merchants and other businesses in India as well as in global markets. 

10. ExportersIndia

ExportsIndia is an exclusive ecommerce marketplace to help Indian Indian manufacturers and sellers reach foreign markets while also selling in the domestic markets. It has helped many businesses reap the benefit of going online and reaching markets which were otherwise not possible for their brand. 

So, here we have the top 10 multi seller websites in India. Now that we know their business model and area of operation, let’s understand why this is the most sought after business model by brands as well as individual players.

What Makes Multi Vendor Marketplace The Best Model For Your Business

The multi vendor marketplace model continues to be the preferred choice for new and established businesses alike and for good reason. It offers a faster path to scale, diversified revenue streams, and strong buyer trust from day one.

Key factors that make the multi seller model ideal include:

• Availability of turnkey solutions that make it easy to launch the business
• Lots of existing examples to help you frame your business model
• The willingness of vendors and sellers tosell on online marketplaces
• Easy to scale to new markets or product lines by adding new vendors
• Multiple ways to generate revenue along with commissions on orders
• Customers willingness and trust in marketplace brands

It’s no surprise that new marketplaces are launching at a rapid pace. However, success depends not just on the business model but on the technology foundation behind it. A robust, flexible marketplace builder is essential to efficiently connect sellers and buyers, automate operations, and support long-term growth.

However, as competition intensifies and buyer expectations evolve, traditional marketplace models alone are no longer enough. This is where AI-powered online marketplaces step in, transforming how platforms attract buyers, engage sellers, and accelerate growth at scale.

How AI-Powered Multivendor Marketplaces Accelerate Growth

AI has revolutionised how ecommerce marketplaces operate. What was once a nice-to-have add-on has now become an essential growth driver for B2B and B2C marketplaces. By embedding AI across every stage of the buyer’s journey, AI-powered online marketplaces can generate better leads, boost engagement, and increase conversions.

Still skeptical? The data speaks for itself.

• 4X increase in conversion rates with AI-powered chat
• 67% increase in sales through custom retail chatbots
• 10% to 15% e-commerce customer retention  achieved through AI
• 47% faster ecommerce purchases when assisted by AI ( reduces friction and choice paralysis)
• 10%-30% of retailers' ecommerce revenue comes from suggestive selling through agentic AI engines

Source: McKinsey Global Survey, Barilliance survey, Capital One Shopping, Rep AI

Clearly, AI is no longer optional, it’s the engine that powers growth and strengthens connections with your buyers.

By adding AI into your B2C or B2B marketplace, your brand can deliver smarter product discovery, automate complex operations seamlessly, and create highly personalised experiences that drive loyalty, boost engagement, and maximise conversions.

With AI driving smarter discovery, seamless operations, and personalised experiences, multi-vendor marketplaces are now more powerful than ever. To fully leverage these capabilities and build a scalable B2B or B2C marketplace, choosing the right AI-powered platform like StoreHippo becomes crucial.

Why Choose StoreHippo AI Powered Ecommerce Solutions to Build Your B2B or B2C Ecommerce Marketplace

StoreHippo offers a turnkey,mobile-ready, scalable and customisable multi-seller ecommerce solution to build B2C as well as B2B multi vendor portals. The fully hosted and managed platform comes with 300+ inbuilt features that take care of your end to end business requirements. It gives you customisable themes to build the most engaging and customer friendly portal.

Designed to make it easy for the business owners as well as the vendors to run the everyday business, StoreHippo offers an intuitive admin panel that amalgamates your business at one place. From managing your vendors to their products, commissions and payouts, you have it all in one place. You can also see the complete order history, best-selling products, shipping and payment details etc.

StoreHippo takes your marketplace to the next level with AI-driven capabilities that improve product discovery, personalised recommendations, catalogue optimisation, and guided checkout experiences, all designed to boost engagement, conversions, and operational efficiency. Additionally, custom agentic AI assistants can be built to support buyers, sellers, and internal teams with operational queries, onboarding, and daily workflows, ensuring smooth and intelligent marketplace operations.

Alongside AI, you get a comprehensive set of B2B ecommerce solutions like minimum order quantity, request a quote, custom forms, customised invoice, wholesale and retail pricing, location-based pricing, white labelling etc. to take care of the B2B requirements. Integrations with custom ERP and other software is also easy. You can also set up your multi-store portal or explore global markets with a multilingual, multicurrency online marketplace.

StoreHippo also offers 60+ payment gateways, integrated logistics solutions and inbuilt marketing tools. Built on the mobile-first principle StoreHippo helps you in tapping the m-ecommerce market with PWA stores that work like apps when opened in a browser. You can also build your Android and iOS apps right from your dashboard at no additional cost.

In nutshell, StoreHippo has everything you need to build, run and grow your B2B+B2C multi vendor marketplace.

Conclusion

Inspired by the success of the top 10 Indian multi vendor marketplaces?

Ready to build your own marketplace website? Have a custom or complex model in mind? With StoreHippo’s AI-powered online marketplace, has all the features and customisations to take care of your unique business requirements, whether B2B, B2C, or hybrid.  Leverage AI-driven tools, automation, and personalisation to enhance engagement, boost conversions, and build long-term buyer loyalty.

Want to know more about StoreHippo multi vendor features and how they can give wings to your idea? 

Explore the 300+ inbuilt features of StoreHippo along with the ecommerce marketplace solutions. Book your free demo today.

FAQs

1. What makes StoreHippo a better choice for building a multi vendor marketplace compared to other platforms?

StoreHippo is built specifically for modern multi vendor marketplace needs with end to end solutions for building, managing and growing a marketplace website. With 300+ native enterprise-grade features, end-to-end vendor onboarding, management and payout solutions, built in design and marketing tools and integrated logistics and payment solutions, StoreHippo is the best marketplace builder for enterprises. 

Unlike other platforms that rely on third-party plugins, StoreHippo offers a turnkey solution with native vendor management, commission handling, payout and vendor dashboards, all under one admin panel. It's pure headless, MACH architecture ensures unmatched flexibility and performance even as your marketplace grows.

2. Can I build a fully customizable ecommerce marketplace using StoreHippo’s platform?

StoreHippo stands out from other marketplace builders as it offers end-to-end customisation across marketplace storefront, admin panel, vendor interfaces, and checkout workflows using its headless and API-first architecture. 

With 300+ open APIs, dynamic forms, customisable themes, seamless API-based integrations, composable architecture and support for custom workflows both at the frontend and the backend, enterprises can build niche ecommerce marketplaces tailored to unique brand experiences without vendor doing workarounds or patchy, cumbersome integrations with multiple apps and extensions.

3. Is StoreHippo suitable for launching both B2B and B2C multi vendor marketplace models?

StoreHippo is designed to support B2C+D2C+B2B+B2B2C and many other hybrid and hyperlocal models from a single platform. StoreHippo offers a host of built in B2B features like MOQ, request for quote, custom pricing, pricing overrides, multi currency support, buyer-specific catalogues, and wholesale-distributor network management solutions. For B2C, it delivers engaging storefronts, PWA, mobile apps, and seamless checkout. 

The platform also comes with multi-store solution to create different sub-stores managed by common central admin for B2B and B2C buyer groups. With a powerful tax engine, GST support in invoicing, discount engine, a gamut of marketing tools, reporting and analytics and much more to help manage and grow both B2b and B2c businesses. The platform’s flexibility enables hybrid marketplaces with precision control over pricing, workflows, and customer segmentation.

4. How scalable is StoreHippo for enterprise-grade B2B ecommerce solutions and expansion into new markets?

Scalability in B2B ecommerce marketplaces requires more than just server capacity; it needs robust tech architecture, multilingual/multi-currency support, flexibility to add/remove new software and services and adapt to changing business models, and multi-location operations. Not every platform is built to handle such complex enterprise-grade growth.

StoreHippo is built on cloud-native, microservices-based architecture, ensuring limitless scalability for high-volume B2B multi vendor marketplace operations. Enterprises can easily expand to new geographies with multilingual, multi-currency storefronts, set up region-wise vendor networks, and launch location-based multi-store marketplaces, all managed from a single dashboard. This makes StoreHippo a future-ready platform for both national and global expansion.

5. Can I integrate my ERP and logistics software with StoreHippo to automate my multi vendor marketplace operations?

With seamless API-based integration capabilities, StoreHippo allows you to connect your existing ERP, WMS, CRM, logistics, and payment systems seamlessly to your ecommerce marketplace. You can add or remove any software or services of your choice in a hassle free manner to your marketplace website powered by StoreHippo.

The platform supports webhooks, 300+ APIs, and pre-built connectors to streamline data flow across multiple touchpoints, enabling real-time inventory sync, auto order updates, invoice generation, and delivery coordination, making your operations lean, fast, and automated.

6. Can StoreHippo help me leverage AI in my multi vendor marketplace?

Absolutely. StoreHippo is an AI-powered ecommerce platform that enables marketplaces to intelligently understand buyer behaviour, predict demand, and optimise every step of the purchasing journey while improving efficiency and engagement.

You can use AI-driven tools for suggestive selling, guided checkout, catalogue optimisation, and even deploy custom agentic AI assistants to support buyers, sellers, and internal teams in operational queries, onboarding, and daily workflows. This ensures smarter, faster, and more engaging marketplace operations.

7. How quickly can I launch my B2B or B2C marketplace on StoreHippo?

With StoreHippo’s turnkey multi vendor marketplace solution, you can launch a fully functional B2B or B2C marketplace in a matter of weeks. The platform comes with 300+ inbuilt features, pre-integrated logistics, payment gateways, and mobile-ready storefronts, making setup fast and hassle-free.

8. Can I manage both B2B and B2C operations from a single StoreHippo account?

Yes. StoreHippo allows you to run B2B, B2C, D2C, hybrid, and hyperlocal marketplace models from one platform. You get full control over vendor onboarding, catalogues, pricing, custom forms, buyer-specific experiences, and multi-store management, all managed through a single intuitive admin panel.

9. Is StoreHippo suitable for scaling my marketplace nationally or globally?

Definitely. Built on cloud-native, microservices-based architecture, StoreHippo ensures enterprise-grade scalability. You can easily expand to new regions with multilingual, multi-currency storefronts, manage location-based pricing and vendor networks, and handle high-volume transactions without compromising performance.

1O. Does StoreHippo support integration with ERP, CRM, and logistics software?

Yes. StoreHippo offers seamless API-based integrations with ERP, CRM,, logistics, and payment systems. With 300+ APIs, pre-built connectors, and webhook support, you can automate inventory sync, order updates, invoice generation, and delivery coordination, making your marketplace operations lean, efficient, and fully automated.