Why Your Enterprise Brand Should Create An Online Store

Global eCommerce is booming, with sales expected to hit $6.86 trillion in 2025 and $8 trillion by 2027, making up nearly one-fifth of global retail

The world is clearly shopping, selling, and scaling online.

For many brands, deciding to create an online store once felt like a bold digital move. But today, it’s only the starting point. To stay competitive, enterprises must go beyond presence — they need a tailored digital ecosystem that connects data, operations, and customer experiences in real time.

If your business has recently built an online store or plans to start an online store, the next step is not just to go live but to build a unified, omnichannel brand presence that connects every customer touchpoint.

Why Enterprise Brands Need An Omnichannel Strategy to Build Their Online Store 

 If you’re wondering why just having an online store no longer suffices, just look at what global research reveals: every major enterprise is already redesigning its playbook for strategic growth.

• 64% of the enterprises believe they need to build new digital sales channels
• 91% greater y-o-y customer retention rates for brands with omnichannel strategies 
• 80% higher rate of incremental store visits for brands having omnichannel strategies
• 30% higher lifetime value of omnichannel shoppers vs single-channel buyers
• 98% of CEOs expect to change their business model in the next 3 years
• 90% of the businesses tend to make changes to their business model to stay relevant

Source: Intelligence Node, LinkedIn, Forrester Research, MarketsandMarkets

Clearly, the path forward isn’t just to sell online, but to build intelligently, with strategy, scalability, and customer experience at the core. Here’s how your enterprise can create a tailored online store that turns digital presence into sustainable growth.

10 Steps To Create An Online Store Made Just For Your Enterprise

Building a successful enterprise online store goes beyond design and technology, it’s about creating a digital ecosystem that’s aligned with your brand goals, scalable, intelligent, and future-ready.

Here’s a practical roadmap to help your brand plan, create an online store, and grow with confidence.

1. Define Your Digital Vision and Business Model

Before you create an online store for your enterprise brand, it’s essential to define the foundation, your digital vision and business model. Every successful ecommerce strategy begins by identifying who you’re selling to, how you’ll scale, and which models align best with your long-term goals. 

Whether you plan to operate D2C, B2B, or B2B2C, the right structure for your long-term growth determines your platform’s architecture, catalogue strategy, and integrations. Leading enterprises now design flexible models that can pivot between multiple models without rebuilding from scratch. 

StoreHippo, as an enterprise ecommerce platform, empowers brands to experiment, launch, and evolve new digital business models effortlessly while keeping control of data and operations in one place.

2. Choose a Future-Ready Enterprise Ecommerce Platform

Once your business goals are clear, the next step to build an online store is choosing a platform that can grow with your enterprise brand. Scalability, flexibility, and integration ease matter far more than just design templates. 

Modern enterprises need a solution that can handle high traffic, complex product catalogues, and operations  across geographies without relying on countless plugins. This is where StoreHippo stands out as an enterprise ecommerce platform built on a headless, composable architecture and scalable architecture.

StoreHippo gives enterprise brands the flexibility to scale without limits and integrate seamlessly to create a digital ecosystem just right for their brand. It helps brands future-proof their business, unify data, and reduce operational silos, allowing enterprises to start an online store that performs consistently across all customer touchpoints, from website to mobile to marketplace.

3. Customise and Personalise for Your Brand

Every successful enterprise store begins by differentiating its brand’s identity from competitors, even if the industry and product offerings are same. This uniqueness should be unmistakable in every interaction.

To create an online store that truly reflects your enterprise vision, focus on deep customisation and meaningful personalisation at every step so your buyers not just buy products but buy an emotion associated with your brand. Enterprises can no longer settle for generic templates for design, flows and even checkout; they need branded experiences that mirror their tone, visual language, and customer expectations. 

With a flexible enterprise online store builder like StoreHippo, businesses can easily create a tailored brand store with themes, workflows, and integrations that work best for their branding. The best part is that the low-code StoreHippo enterprise platform enables brands to do this without touching code. 

Built-in theme designer, dynamic widgets, and drag-and-drop tools enable teams to build beautiful online storefronts that stay consistent across devices and digital touchpoints like web, mobile, or any other ecommerce enabled interface. 

StoreHippo enterprise ecommerce platform also supports personalised user journeys, real time notifications, and AI tools for product recommendations, and multilingual websites, helping brands deliver hyper-relevant experiences that engage customers deeply and strengthen brand loyalty in every interaction.

4. Give Your Brand the AI Edge

Artificial Intelligence is no longer just a competitive advantage, it has become the foundation of modern business growth. To build an online store that scales intelligently, enterprises need to leverage AI for ecommerce strategically so it unlocks automation, personalisation, and smarter decision-making across every layer of commerce. 

From streamlining catalogue creation to predicting customer intent, AI can be used to transform how your brand operates and engages. It empowers your enterprise brand to move from reactive to proactive, anticipating customer needs, refining operations in real time, and crafting experiences that feel intuitive and human.

StoreHippo’s AI ecosystem takes this further by offering built-in capabilities like AI-powered cataloguing that writes product descriptions and optimises images for better sales, gives smart product recommendations for upselling, and results in faster checkouts with semantic search. 

Enterprises can also build custom AI shopping assistants that not only work as an additional sales channel but also helps with conversational, multilingual voice and chat based shopping. You can see such a chatbot in action with Mystore Genie. 

Together, these AI tools help brands create an online store that learns, adapts, and sells better every day. StoreHippo enterprise ecommerce platform delivers the intelligence enterprises need to stay ahead in a fast-evolving digital market.

5. Go Omnichannel

Buyer journeys are no longer linear or even binary. An average buyer explores at least 4–6 touchpoints before finalising a purchase. Needless to say, your brand needs to connect with buyers wherever they are: browsing your social feed, reading reviews on your website, scrolling products while travelling on PWA webstores, or completing the purchase on mobile apps. And your brand also needs to ensure every interaction feels seamless, familiar, and connected.

 To create an online store that delivers this unified experience, enterprises must think beyond channels and focus on seamless, connected journeys. An omnichannel strategy ensures that your brand looks, feels, and functions consistently across every touchpoint.

StoreHippo simplifies this transformation with a built-in omnichannel support and mobile apps builder that enables your brand to create multi channel brand presence. Using the decoupled headless backend you can create new frontends with the same backend logic and APIS. You can manage diverse channels, be it your social page, which engages buyers first, or your website, where they explore your brand thoroughly, or nudge them for impulsive purchases on mobile apps.

StoreHippo enterprise ecommerce platform enables brands to offer a seamless omnichannel buyer journey that increases engagement, boosts retention, and maximises revenue by making every channel work together effortlessly

6. Build Your Mobile Apps

Mobile commerce is where your customers truly are. With more than 70% of online purchases now happening on smartphones, your brand needs to meet buyers right where they spend their time. 

To create an online store that truly connects with today’s buyers, enterprises must have a strong presence on the m-commerce channel. Building dedicated mobile apps ensures better engagement, stronger retention, and higher conversions by keeping your brand just a tap away.

With StoreHippo’s no-code mobile app builder, enterprises can build and launch Android and iOS apps in no time without writing a single line of code. Also all stores powered by StoreHippo are PWA making it easy for your brand to connect with buyers even on entry-level devices.

 The same backend code powers both web and mobile, ensuring real-time synchronisation of products, inventory, and orders. This helps brands start an online store that performs seamlessly across devices. As a feature-rich enterprise ecommerce platform, StoreHippo empowers you to go mobile-first, personalise buyer journeys, and grow your brand presence everywhere your customers are.

7. Integrate to Create Your Tailored Ecosystem

When your enterprise brand starts an online store, you don’t need to overhaul everything that already works. Instead, your enterprise ecommerce platform should be designed to integrate seamlessly with both your existing and new systems, evolving as your business needs change. The goal isn’t to replace what’s built but to connect it intelligently, creating a single, synchronized ecosystem that improves efficiency and visibility across all functions.

Smart and timely integrations are cornerstone to building an online store that scales smoothly. A connected and tailored ecosystem brings together your brand's payments, logistics, ERP, CRM, and marketing tools under one intelligent framework,  giving you clear visibility and control. Seamless integration also ensures that every process, from order management to accounting, works in sync.

StoreHippo simplifies this complexity with its API-first architecture and 120+ pre-integrated solutions, making it effortless to connect third-party systems or build custom workflows. Whether you need multiple payment options, want to streamline deliveries with multiple partners or add the best ERP, DMS, marketing and accounting softwares, StoreHippo’s enterprise ecommerce platform integrates it all, smoothly. By helping enterprises create an online store ecosystem that functions as one cohesive ecosystem, StoreHippo enables efficiency, agility, and growth.

8. Strategise Marketing with Data-Driven Insights

When you start an online store, it’s crucial to begin marketing well before launch. In today’s fast-moving ecommerce landscape, marketing isn’t about guesswork, it’s about precision, timing, and intelligence that turns brand awareness into measurable growth.

To create an online store that consistently drives conversions, enterprises need actionable insights that guide every campaign, offer, and customer interaction. Data-driven marketing helps brands understand what buyers want, when they want it, and how to reach them effectively across multiple channels.

StoreHippo enterprise ecommerce platform empowers enterprises to build an online store that markets smarter with built-in marketing tools and analytics, discount engine, blog engine, AI-powered product recommendations, automated Google feeds, loyalty programs, and personalised promotions. It also offers built-in abandoned cart follow up tool and enables seamless integrations with best-in-breed marketing tools.

These tools help brands simplify their marketing workflows, understand customer behavior better, and create more targeted campaigns. StoreHippo enables enterprises to make faster, smarter, data-driven marketing decisions that strengthen customer relationships and improve overall business performance.

9. Experiment with New Business Models

In a rapidly evolving ecommerce landscape, adaptability is what keeps enterprises ahead of the curve. With changing market dynamics, enterprises can no longer rely on fixed and single business models. Instead, brands must evolve with consumer behavior, technology, and channel preferences and create new, out of the box models that help them with disruptive growth . To create an online store that stays relevant, your brand needs a flexible foundation that supports quick pivots without the need to rebuild from scratch.

StoreHippo empowers enterprises to build an online store that easily adapts to new ecommerce models,  whether it’s D2C, B2B, B2B2C, hyperlocal, quick commerce marketplace, or service aggregator-based selling. Its modular, microservices-based architecture allows brands to launch new verticals, add vendors, or expand into quick commerce effortlessly. As a future-ready enterprise ecommerce platform, StoreHippo has built-in support for all models on a single platform with shared inventory, analytics, and workflows, enabling enterprises to innovate faster, diversify safely, and scale with confidence.

10. Measure, Optimise, and Scale Continuously

Building your store is just the first step,  lasting success depends on how well you learn, adapt, and grow. To create an online store that evolves with customer expectations and market dynamics, enterprises need real-time visibility into key performance metrics. Continuous optimisation enables brands to refine user journeys, optimise pricing, and enhance conversions using insights drawn from data, not assumptions.

StoreHippo helps enterprises build an online store that gets smarter with every sale. Its intuitive admin comes with detailed reports that tracks conversions, bestselling products/channnel mixes  and product and seller performance across geographies. As a future-ready enterprise ecommerce platform, StoreHippo empowers brands to iterate faster, personalise smarter, and scale effortlessly, keeping your digital business agile, profitable, and ahead of market changes.

Conclusion

By 2026, success isn’t defined by merely going digital, it’s about creating a connected, intelligent commerce ecosystem that grows with your enterprise. The brands leading the $8-trillion ecommerce wave are those that adapt fast, integrate deeply, and personalise fearlessly. With StoreHippo’s enterprise ecommerce platform, you dont just create an online store, you get everything needed to design, launch, and scale a tailored digital ecosystem, without juggling multiple plugins or complex integrations.

Whether you’re starting fresh or modernising and digitising an existing setup, the time to transform is now. Build your enterprise ecommerce store the smart way using future ready enterprise ecommerce solutions. Book a free demo with StoreHippo today.