
Rajiv Kumar Aggarwal is an ecommerce veteran, seasoned technology leader and Founder of Hippo Innovations, with over 25 years of experience building enterprise-grade digital commerce solutions for global and Indian brands across B2B, D2C, and B2B2C models. He has helped brands create bespoke, hybrid, and out-of-the-box omnichannel commerce solutions and marketplaces that operate at scale in complex, fast-changing markets.
He writes to share experience-driven insights from building and scaling real-world ecommerce systems, helping enterprises cut through complexity, move faster, and stay ahead with enterprise platforms designed for resilience, flexibility, and long-term growth.
