9th Floor, Spaze iTech Park, A1-Tower, Sector-49 Sohna Road, Gurgaon, Haryana 122018, CIN - U72200HR2015PTC054459 122001 Gurgaon IN
9th Floor, Spaze iTech Park, A1-Tower, Sector-49 Sohna Road, Gurgaon, Haryana 122018, CIN - U72200HR2015PTC054459 Gurgaon, IN
+918010117117" [email protected]


Newmi is a unique B2C multi vendor marketplace offering one-stop solution for all the needs of expectant and future mothers. Newmi is designed to offer an ecosystem to help women go through a wonderful maternity and birthing experience. Newmi focuses on the needs of expectant mothers by bringing together a complete package of maternity products along with medical consultations and diagnostics services on its online marketplace. 

Brand Newmi took the initiative to build a mother-focussed platform that offered quality product and services for all the pre-conception, pregnancy and post-natal requirements. By making all the medical consultation, financial planning, maternity and baby care products, maternity photoshoot and vacation planning available on one-single multi vendor website Newmi is making the maternity journey of would-be and new mothers across India a journey worth remembering.


The Requirements

Newmi, the first of its type B2C maternity marketplace, wanted to make the maternity experience easier, seamless and unfragmented by offering integrated products and services to modern parents-to-be. Brand Newmi wanted to build an ecosystem that improved pre and postnatal care, reduced stress and made the whole journey fun for expectant mothers. To make this happen they needed the following;

  • A B2C multi vendor marketplace website to onboard different product and service providers 

  • A multi store solution to showcase city-based products and services 

  • Mobile apps to create multi-channel buyer journeys 

  • Custom features for their unique business model

  • Custom design to display and book their different services

  • A scalable ecommerce solution for their diverse requirements

StoreHippo Powering Newmi - The One-of-its-type Maternity Online Marketplace

StoreHippo enterprise ecommerce platform has powered many disruptive hybrid business models. With its long experience of offering custom marketplace solutions for brands StoreHippo could easily fulfill the requirements of a product and services multi vendor marketplace from Newmi. With Storehippo MACH (Microservices, API-first, Cloud-native, Headless ) architecture, Newmi team had the creative control they needed to build their unique marketplace platform. 

Team Newmi could extensively tweak the StoreHippo B2C ecommerce platform at the frontend as well as the backend for their unique flows and adding custom forms. Also, the easy to use admin offered a smooth learning curve for vendors across a broad spectrum. Newmi team used 300+ inbuilt features, pre-integrated solutions for easy payments and 120+ API endpoints to integrate with custom solutions and service providers of their choice. With StoreHippo’s web and mobile solutions, Newmi could easily add multiple touchpoints to connect with, engage and convert their customers.

The Benefits

Newmi, the maternity B2C marketplace portal required a comprehensive solution to support its hybrid business model using both multi vendor and multi store features. While the vendors ranged from doctors to lab test providers, photographers, maternity products sellers etc. the admin and features needed to be extremely user friendly for different categories of users as well as the customers. StoreHippo’s headless architecture and expertise in launching hybrid online marketplaces made it possible to easily cater to all the requirements of Newmi.  With StoreHippo’s extensive enterprise ecommerce features along with its flexible ecommerce platform Pregerrz could effortlessly build its customized marketplace in record time.  

With StoreHippo ecommerce platform they were able to achieve the following;

  • A feature-rich B2C multi vendor marketplace website to onboard different vendors for products and services like doctors for medical consultation, diagnostics labs for tests, photographers for photoshoot, travel partners for vacation etc. 

  • A comprehensive multi store solution to showcase doctors, labs and other service providers based on the cities 

  • Android and iOS mobile apps to help customers place orders or book services on the go 

  • Custom features  like calendar slot booking feature for doctors’ appointment, unique forms, feature to book online or offline consultations 

  • Custom design for their homepage and other pages to display and book their different services

  • A scalable B2C ecommerce solution which can scale to any number of products, services, users or customers easily