Fab Couture

Fab Couture is a multi-vendor online marketplace that brings exclusive and authentic fabric from various parts of India on a single portal. The marketplace is built with the aim to bring handpicked fabrics from India’s rich cultural heritage within the reach of fashion lovers and connoisseurs. Fab Couture specializes in designing custom fabric based exclusively on the specific requirements of its customers.

Fab Couture promotes India’s rich heritage by sourcing fabrics from the skilful weavers and embroiders across the country. The fabrics and designs showcased at Fab Couture not only carry forward the rich cultural legacy of our artisans but they are also adapted to suit the fashion sensibilities of the modern era. The online marketplace caters to wholesale as well as retail buyers and delivers a rich collection of fabrics at the doorsteps of its customers.

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The Requirements

Fab Couture was conceived with the novel idea of bringing India’s rich cultural heritage and diverse fabric styles within the reach of buyers across the country. To make this happen it was necessary to connect the suppliers of fabric from various parts of India with buyers across the country. To source and sell a wide range of their fabrics they needed the following;

  • Easy migration from their existing ecommerce platform Magento

  • A multi-vendor marketplace set up and management

  • Customizations for product quantity required for the fabric industry

  • High-performance site with good product display and multi-tier product hierarchy

  • A flexible and scalable portal that can grow with the business 


StoreHippo Powering Native Special-A multi-store delivering Native Specialities Globally

StoreHippo, has powered a variety of multi-vendor set ups for its clients. With a comprehensive multi-vendor functionality and its rich experience StoreHippo ecommerce platform could easily handle the diverse requirements of Fab Couture.  It created their unique marketplace and helped them take their business to new markets. 

The well rounded ecommerce platform StoreHippo made it possible for Fab Couture to start a marketplace that brought fabrics suppliers and buyers on a single platform. The rich multi-vendor feature set allowed the owners to manage the complex marketplace environment without any complexity.


The Benefits

Fab Couture chose StoreHippo to build their multi-vendor marketplace for selling a variety of traditional fabrics adapted to the tastes of the modern fashion lovers. StoreHippo‘s well rounded and feature rich ecommerce platform could fulfil all the requirements of Fab Couture seamlessly. With StoreHippo ecommerce platform they were able to achieve the following:

  • Effortless migration from Magento to StoreHippo ecommerce platform

  • Comprehensive multi-vendor marketplace set up and easy management with a host of features and functionalities

  • Customization for measurement of fabric in decimal pointers

  • Fast loading site with multi-tier product listings for quick search

  • Flexible and scalable platform that accommodated their growth