Workato

Multi Vendor Marketplace For AI Solutions

Workato leveraged StoreHippo’s native multi-vendor marketplace capabilities to create a centralised platform for enterprise AI solutions. The marketplace brought together Workato’s own offerings and partner-built solutions into one structured ecosystem, enabling enterprises to explore and evaluate trusted options in a single place.

For partners, the platform provided a streamlined way to publish and manage their solutions, while directly reaching Workato’s enterprise customer base. This created a discovery channel that reduced evaluation time and simplified how enterprises engage with AI solutions.

Faster Go-To-Market

StoreHippo enabled Workato to launch its AI marketplace in just two weeks for Phase 1, significantly reducing time-to-market for a complex, custom-built platform. This rapid deployment allowed Workato to quickly operationalise its marketplace vision and begin onboarding solutions without long development cycles.

By leveraging pre-built marketplace capabilities and a flexible architecture, Workato could focus on structuring its ecosystem rather than building core functionality from scratch accelerating both launch and early adoption.

Structured Partner Onboarding And Distribution

Workato needed a structured way for partners to reach its enterprise customer base, looking for AI solutions. StoreHippo enabled a vendor-submission and listing framework that allows ISVs, technology providers, system integrators, and domain experts to publish, manage, and showcase their AI solutions within the marketplace.

Partners gained a dedicated interface to control their listings, while the B2B and B2B2C marketplace capabilities showcased solutions from both Workato and its ecosystem, creating a unified view for enterprise buyers. At the same time, Workato maintained visibility and oversight across all partner offerings, ensuring consistency, credibility, and a well-governed distribution ecosystem.

Global Marketplace

Workato needed a marketplace that could serve a global enterprise audience across geographies and data regions. StoreHippo enabled a fully digital platform accessible across key regions including the USA, Europe, Singapore, Japan, Australia, and Israel, ensuring a consistent experience for enterprise users worldwide.

Built with native multilingual capabilities, the marketplace was launched in English to establish a unified starting point, with the flexibility to introduce additional languages as Workato expands into new markets. This allows the platform to scale globally while maintaining a seamless and standardised experience across regions.

Structured Enterprise Discovery Experience

StoreHippo enabled Workato to bring structure and clarity to AI solution discovery through custom taxonomy, category management, and tailored listing formats. Diverse solution types like Genies, MCP servers, and accelerators were organised using distinct structures and attributes, making them easier to understand and compare.

Department-based browsing across Sales, HR, IT, Finance, and Operations, along with advanced search, filtering, and tagging, allowed enterprise users to quickly navigate and identify relevant solutions. This structured discovery framework reduced complexity and created a more intuitive, efficient way for enterprises to explore and evaluate AI solutions.

Pixel-Perfect Custom Design Execution

Workato came with a detailed Figma design that needed to be implemented exactly as planned. StoreHippo enabled a fully customised frontend theme, ensuring the marketplace matched the intended design, layout, and user flows.

This included department-based navigation, distinct layouts for different solution types, and tailored UI structures for Genies, MCP servers, and accelerators. The result was a clean, intuitive interface that aligns with Workato’s ecosystem and offers a seamless experience for enterprise users.

Advanced Catalogue And RFQ Capabilities

StoreHippo’s built-in catalogue and discovery modules enabled Workato to manage multi-category AI solution listings efficiently. Enterprises could search solutions using keyword-based discovery across names, tags, and descriptions, helping them quickly find relevant options.

In addition, RFQ capabilities allowed users to submit specific requirements and queries directly through the platform. This enabled Workato to capture intent, respond with tailored solutions, and bridge the gap between discovery and decision-making, making the marketplace more actionable for enterprise use.

Scalable Foundation For Continuous Evolution

Built on a flexible, headless architecture, the platform provides Workato with a strong foundation for continuous enhancements. Planned improvements like pagination and mobile experience optimisation can be implemented without disrupting the core system.

This ensures the marketplace can evolve with growing catalogue sizes, expanding user needs, and future feature additions, delivering long-term scalability, performance, and adaptability.

Centralised AI Discovery, Connected Ecosystem – Powering Workato’s Global B2B Marketplace

With StoreHippo powering its multi-vendor AI marketplace, Workato built a scalable platform to structure enterprise AI solution discovery. The marketplace brings together AI agents, accelerators, and partner-built solutions into one unified ecosystem, giving enterprises a clear and reliable way to explore what’s available.

By enabling structured partner onboarding, custom solution categorisation, and intuitive discovery journeys, StoreHippo helped Workato organise its growing ecosystem. Built-in catalogue management and RFQ capabilities further made the platform actionable, allowing enterprises to move from exploration to engagement in a structured way.

Looking ahead, Workato is enhancing the marketplace with mobile design optimisations and pagination to support large solution catalogues. These improvements will deliver faster load times, reduce scroll fatigue, and create a smoother browsing experience for enterprise users.

StoreHippo is proud to power Workato’s marketplace journey and looks forward to supporting its next phase of growth as it continues to scale a structured, global AI solutions ecosystem.