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G6 Hospitality
How PRISM’s (OYO Earlier) G6 Marketplace Transformed Hospitality Procurement Into a Scalable B2B Ecosystem
Centralised wholesale procurement marketplace connecting franchise owners with verified hospitality products suppliers
About G6
Procurement in the B2B model, especially in hospitality, forms the backbone of daily operations. However, for large franchise networks, it’s rarely simple. Multiple vendors, inconsistent pricing, and scattered systems make everyday sourcing a complex, fragmented process.
G6 Hospitality, an extension of PRISM (OYO earlier) Group in the USA and Canada, faced this across its G6 network. Franchise owners (hotel chains) lacked visibility, control, and a reliable way to procure essentials seamlessly.
Instead of optimising their existing hospitality procurement infrastructure, G6 chose to rebuild it, ground up. The goal was clear: create a unified marketplace ecosystem where suppliers, pricing, and ordering work as one.
With StoreHippo, G6 built a bespoke, scalable B2B marketplace designed for franchise-driven operations, bringing structure, control, and efficiency to hospitality procurement at scale.
Explore how StoreHippo helped G6 transform fragmented procurement into a unified, automated B2B ecosystem.
G6’s Company Profile
Industry: Hospitality Procurement
Locations: USA and Canada
Use Case: B2B Multi Vendor Marketplace
Challenge - Bringing Structure And Visibility To A Fragmented Hospitality Procurement B2B Ecosystem
While procurement is central to hospitality operations, it has traditionally remained fragmented and offline-driven. As G6 Hospitality expanded its franchise network, ensuring access to quality hospitality products through verified vendors, along with standardised and transparent pricing on a unified system, became increasingly complex. What worked in isolated setups could not scale across a large, distributed franchise ecosystem.
G6 needed more than just a digital ecosystem to bring end users (hotel chains) and vendors on the same platform. The goal was to bring structure, visibility, and control to procurement while ensuring franchise owners could seamlessly source from trusted suppliers within a unified B2B marketplace ecosystem.
Building such a custom wholesale ecosystem came with its own set of challenges:
- Fragmented Vendor Ecosystem - Franchise owners (hotel chains) were sourcing hospitality supplies independently from fragmented offline vendors, leading to limited standardisation and control.
- Limited Visibility and Pricing Inconsistency - Absence of a centralised system or procurement marketplace to track suppliers, pricing, and orders led to inconsistent pricing and reduced cost control across franchise procurement.
- Offline-First Operations - Procurement processes were largely manual, limiting efficiency, scalability, and real-time coordination.
- Complex Vendor Onboarding Requirements - G6 needed a structured way to onboard and manage verified suppliers within a controlled B2B marketplace environment.
- Integration With Large External Vendor Systems - Bringing in large vendors like Amazon and specialised suppliers like Taylor required deep API integrations to ensure seamless product sync and order flow.
- Disconnected Internal and External systems - Integrating the marketplace with G6’s in-house Grow platform for seamless access added another layer of complexity.
G6 needed a robust, flexible, and scalable enterprise ecommerce platform to move beyond fragmented procurement processes and build a unified, future-ready B2B marketplace for its franchise network.
Solutions
Unified Vendor And Procurement Ecosystem - StoreHippo’s Custom Enterprise B2B Marketplace Solution For G6 Hospitality
With StoreHippo’s built in enterprise solutions, multi vendor marketplace capabilities and B2B features, G6 Hospitality transformed its procurement operations by unifying suppliers, pricing, and ordering into a single B2B platform.
Powered by an AI-powered core and a flexible, pure headless architecture, StoreHippo enabled seamless integration with large vendors, structured supplier onboarding, and controlled procurement workflows for franchise owners. This created a streamlined procurement ecosystem that enhanced visibility, standardisation, and operational efficiency across the network.
Here is what G6 achieved with StoreHippo:
Custom B2B Multi Vendor Marketplace For Procurement
G6 Hospitality leveraged StoreHippo’s native B2B and multi-vendor marketplace capabilities to bring its fragmented vendor ecosystem onto a single, unified procurement platform. The marketplace model offered seamless solutions to enable verified suppliers to onboard seamlessly and serve franchise owners within a structured and controlled environment.
For vendors, the platform provided a streamlined way to manage catalogues, pricing, and orders, while directly engaging with their buyers, i.e. hotel chains.
Transparent Centralised Control
With StoreHippo’s built-in tools for complete business oversight, G6 enabled its admin teams to manage and monitor the entire procurement ecosystem from a single platform. From tracking supplier activity and order flows to managing pricing and approvals, every aspect of procurement was brought under centralised control.
A unified master catalogue consolidated all vendor listings into one system, giving G6 a complete view of its product portfolio. This improved transparency, simplified catalogue management, and ensured consistency and accuracy across suppliers.
Advanced B2B Workflows And Controls
StoreHippo’s native B2B capabilities enabled G6 to implement structured procurement workflows tailored to franchise operations. Features like multi-role access, order approvals, and edit order ensured every transaction followed defined rules while retaining flexibility.
Role-based dashboards and custom reports gave stakeholders clear visibility and control, while tailored workflows reduced manual effort and standardised processes. Together, these capabilities created a governed, scalable, and efficient procurement system for the entire franchise network.
Extensive Customisations
G6 required a procurement platform tailored to its franchise-led workflows, and StoreHippo’s decoupled headless architecture gave it the flexibility and control to enable deep customisations across the platform. From frontend theme customisation to a structured vendor onboarding form, every element was designed to align with G6’s operational requirements and supplier ecosystem.
The platform was further enhanced with multipass integration with G6’s in-house Grow application, enabling seamless access for franchise owners. With a single click, users could move into the marketplace without separate logins, creating a unified and frictionless experience across systems.
These customisations ensured the B2B marketplace was not just functional but fully aligned to G6’s procurement workflows, delivering a seamless, connected, and enterprise-ready solution.
Seamless Integrations
To support its procurement workflows, G6 needed seamless integration with large external vendor systems. Using StoreHippo’s API-first, headless architecture, the platform enabled deep integrations with Amazon and specialised suppliers like Taylor and Staples.
The Amazon vendor integration leveraged 12+ APIs to sync products, automate order routing from the marketplace to Amazon, and provide real-time status updates, ensuring a smooth, end-to-end procurement flow. Similarly, the Taylor punchout integration enabled direct access to specialised product catalogues within the marketplace, maintaining continuity in vendor-specific workflows.
These integrations allowed G6 to onboard key suppliers without disrupting operations, creating a connected, scalable procurement ecosystem where external vendor systems work seamlessly within a unified platform.
Migration
G6 migrated from the Proactis platform to StoreHippo to overcome limitations in flexibility and scalability. StoreHippo ensured a hassle-free migration with no downtime, enabling a smooth transition without disrupting ongoing procurement operations.
Post migration, G6 experienced improved system agility, easier integration of external vendors, and better visibility across procurement workflows, creating a more scalable and efficient foundation for its B2B marketplace ecosystem.
Centralised Procurement, Connected Ecosystem - Driving Efficiency Across G6 Marketplace
With StoreHippo powering its B2B multi-vendor procurement marketplace, G6 Hospitality gained a future-ready solution to manage its complex franchise procurement ecosystem at scale. The G6 Marketplace unified suppliers, pricing, and ordering onto a single platform, bringing transparency, central control, and seamless operations for franchise owners and vendors.
By digitising vendor onboarding, centralising the master catalogue, and enabling structured B2B workflows with role-based controls, StoreHippo helped G6 streamline procurement and bring consistency across its network. Deep integrations with Amazon and Taylor further automated product sync, vendor access, and order flows, while seamless multipass integration with G6’s in-house Grow platform created a connected experience by allowing franchise users to access the marketplace directly from their existing system.
Looking ahead, G6 plans to further strengthen the marketplace with new vendor integrations and chat-based custom workflows, making procurement more connected and scalable for its growing network.
StoreHippo is proud to power G6’s procurement transformation and looks forward to supporting the next phase of innovation in its journey towards building a scalable, future-ready B2B marketplace ecosystem.
"With the G6 Marketplace, we built a unified B2B ecosystem to simplify procurement at scale. StoreHippo played a key role in bringing this to life, not just as a technology provider, but as a partner in rethinking how hospitality procurement infrastructure should work from the ground up."
Ritesh Agarwal
OYO Founder & CEO