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AssistSport
How AssistSport Scaled a Performance-Driven Sports Ecommerce Business with StoreHippo
Powering AssistSport’s digital commerce growth with a scalable, mobile-first, headless ecommerce platform built to handle catalogue depth, seasonal demand fluctuations, and rising order volumes.
About AssistSport
Building a Scalable Digital Commerce Channel for Sports and Recovery Products
AssistSport (AssistCo AS) is a specialised sports, training, and recovery products brand catering to athletes, fitness enthusiasts, physiotherapists, and professional sports users. With a broad catalogue covering performance gear, injury prevention, rehabilitation, and training accessories, AssistSport serves both everyday consumers and serious sports professionals through its digital storefront.
As demand for sports and wellness products increasingly moved online, AssistSport recognised the need for a structured, scalable ecommerce platform that could support catalogue depth, seasonal demand shifts, and growing order volumes without adding operational complexity.
This is where StoreHippo played a key role. By providing a stable, mobile-ready, flexible and scalable ecommerce foundation, StoreHippo enabled AssistSport to streamline online selling, improve buyer experience, and support consistent growth throughout the year.
This case study highlights how AssistSport leveraged StoreHippo’s ecommerce capabilities to handle demand fluctuations, scale order volumes, and build a future-ready digital commerce channel.
AssistSports's Company Profile
Business Type: Sports & Fitness Brand
Industry: Sports Equipment, Training & Recovery Products
Market Focus: B2C and Professional Buyers
Region: Norway
Growth Phase: Scaling digital-first commerce
Business Challenges
As AssistSport’s online business grew, several challenges emerged that required a more robust ecommerce foundation:
Managing a Large and Diverse Product Catalogue
With products spanning training, performance, and recovery categories, AssistSport needed better catalogue structure and navigation to help buyers quickly find relevant products and make confident purchase decisions.
Handling Seasonal Demand Fluctuations
Sports and fitness buying patterns are seasonal by nature. Managing mid-year slowdowns while being ready for sudden demand spikes required a platform that could remain stable and responsive at all times.
Scaling Order Volumes Without Operational Strain
Rising online orders meant backend workflows had to scale efficiently, without increasing manual effort or compromising fulfilment accuracy.
Meeting Mobile-First Buyer Expectations
A significant portion of customers expected fast, intuitive mobile shopping experiences, making performance, responsiveness, and checkout efficiency critical.
To support sustained growth and maintain operational stability, AssistSport needed a modern ecommerce platform built for scale, flexibility, and performance.
Solution: StoreHippo Feature-Rich Enterprise Ecommerce Platform
AssistSport partnered with StoreHippo to build a scalable ecommerce storefront aligned with its growth and operational needs.
1. Structured, Scalable Product Catalogue
StoreHippo enabled AssistSport to:
- Organise its extensive product range into clear, intuitive categories
- Improve product discoverability through structured navigation
- Maintain consistency across product listings without manual overhead
This helped buyers browse efficiently across performance, training, and recovery products.
2. Mobile-Optimised Ecommerce Experience
The StoreHippo storefront was designed to support modern shopping behaviour:
- Fully responsive design across devices
- Fast-loading category and product pages
- Streamlined cart and checkout experience
This ensured consistent performance across desktop and mobile, supporting higher engagement and conversions.
3. Centralised Order and Operations Management
With StoreHippo, AssistSport gained:
- Centralised control over orders and inventory
- Reduced manual intervention during order processing
- Better visibility into sales performance and demand trends
This allowed the team to focus on growth rather than operational bottlenecks.
4. Platform Built for Growth and Resilience
The ecommerce setup built on pure headless, MACH architecture was designed not just for steady growth, but for recovery and scale:
- Stable performance during high-volume periods
- Ability to handle sudden demand surges
- Flexibility to adapt merchandising and promotions across seasons
This proved essential in managing seasonal fluctuations while maintaining momentum.
Results & Business Impact
Strong and Consistent Order Growth in 2025
Throughout 2025, AssistSport demonstrated a resilient growth trajectory supported by its ecommerce foundation:
- 118% overall increase in order value, growing from NOK 3.26 million in January to NOK 7.13 million by October
- Steady performance through Q1, with order value peaking at NOK 6.51 million in March
- Strong rebound in Q3 after seasonal mid year dip, including an 89% month-on-month surge in August
- Highest order value recorded in September at NOK 7.37 million
This growth reflects the platform’s ability to support recovery, scale operations quickly, and maintain buyer confidence throughout the year.
Improved Buyer Experience
- Faster product discovery across categories
- Consistent shopping experience across desktop and mobile
- Reduced friction during repeat purchases
This contributed to sustained engagement and order growth.
Operational Stability at Scale
- Backend workflows remained stable during demand spikes
- Reduced operational strain despite higher order volumes
- Improved efficiency in managing day-to-day ecommerce operations
StoreHippo’s scalable architecture ensured growth did not introduce system complexity.
Key Takeaways
AssistSport’s journey demonstrates how a performance-driven sports brand can scale digital commerce with the right platform foundation. With StoreHippo, AssistSport achieved:
- A structured, scalable ecommerce storefront aligned with sports-commerce buying behaviour
- The ability to manage seasonal demand fluctuations without losing momentum
- Strong year-on-year order value growth supported by operational stability
- A future-ready digital channel prepared for continued expansion
This case reinforces StoreHippo enterprise ecommerce platform’s ability to support growing consumer brands with complex catalogues and fluctuating demand through a unified, enterprise-grade ecommerce ecosystem.