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Ecommerce Insights - 3

How D2C ecommerce is unlocking new growth opportunities for brands

Selling D2C has disrupted the ecommerce space by introducing a business model which gives greater control to brands. D2C brands in India have been able to cross the INR 100 crore benchmark in 2 to 8 years whereas traditional brands took 20 years on average to reach such milestones. By removing the middlemen brands not only boost their profit margins but can also foster customer loyalty by passing the price benefits directly to their buyers. D2C brands have greater flexibility to experiment with new business models and strategic marketing across different channels. Brands can personalize their offering to connect better with their target audience. Also, with direct access to customer data, D2C brands can make data-driven decisions about their branding, marketing and product launches.

Future Of D2C Ecommerce

  • 3X to 6X growth in direct to consumer market from 2016 to 2019

  • 19.2% was the growth rate of direct-to-consumer global market in 2021 and this rate is forecasted to be outperformed in coming years

  • 64% of consumers worldwide will opt for D2C buying regularly in 2022

  • 40% of online buyers are expected to spend more than 40% of their budget towards D2C brands in the coming five years

  • $100 billion is the worth of the Indian D2C market in 2025

  • $175 billion is the expected digital D2C sales in the USA by 2023

Source: Statista, BusinessInsider, Inc42, Invesp

D2C Ecommerce Trends

  • 52% of online DTC brands experienced sales surges during COVID 19 whereas 80% of big retail stores had to face sales-dip or closure

  • 55% of buyers choose brand websites over multi brand retailers

  • 88% growth in D2C websites’ orders Vs 32% growth in online marketplaces order volume 

  • 50% of customers prefer to visit brand websites as they offer more comprehensive information

  • 58% buyers prefer buying from D2C website because of better prices

Source: Statista, Emarketer


You can build your tailor-made D2C marketplace with StoreHippo’s customizable D2C ecommerce solutions. StoreHippo enables you to experiment with agile business models, new markets, products, distribution channels and much more by digitizing your D2C business.

Yes, you can personalise your offerings for the target audience with StoreHippo. The API-based headless commerce architecture helps you build extremely personalized buyer journeys.

StoreHippo’s pure headless architecture enables D2C brands to seamlessly add multiple customer touchpoints to build an omnichannel approach. The advanced marketing solutions enable brands to quickly create new customer touchpoints using the same backend logic and APIs.

Yes, you can leverage m commerce for your D2C brand’s growth with StoreHippo. Built on mobile-first technology, D2C brands can quickly create Android or iOS apps right from the admin dashboard. The stores built by StoreHippo are PWA stores that look, feel and work like mobile apps even on entry-level devices.

Yes, StoreHippo supports multiple payment options on D2C marketplaces. It offers 60+ domestic and international payment gateways that enable frictionless payments on the marketplaces.

StoreHippo has advanced go-global features making the global transition smooth for D2C brands. Here are a few global features offered by StoreHippo:

  • Multilingual: You can translate your D2C website into the preferred language of your target audience including RTL languages like Arabic
  • Multi-currency: You can offer your global customers and branch out to new markets by offering the multiple currency payment options 
  • Global payment gateways: You can integrate multiple international payment gateways by setting up global payment gateways with StoreHippo

Yes, StoreHippo enables you to create multiple personalized D2C landing pages for various audience segments based on their interests, locations, or product categories.