What are M Commerce Applications
M commerce applications are special software that make it possible to buy and sell goods and services digitally using handheld devices like mobile phones, tablets etc. Designed specially to facilitate buying on the small screen and smartphones, mobile commerce applications virtually create a version of the online store on the buyers’ devices.
Thanks to the ease of shopping from anywhere, anytime, m commerce applications have become the preferred online shopping channel for digital buyers. By 2021, 73% of ecommerce sales were being done through the mobile channel. Global online traffic on ecommerce sites is 2.47X higher on mobile as compared to desktops.
What are the benefits of M Commerce Applications for online brands
Data suggests that there has been a 92% increase in mobile commerce applications sessions from 2017 to 2021. With 70% customers willing to download the merchant/brand apps, businesses can no longer survive without investing in their mobile apps.
M commerce applications open up new growth opportunities for brands. Here are the advantages of mobile apps for ecommerce brands:
Widen reach by connecting with customers in tier II and beyond where smartphones are the only medium to connect with ecommerce businesses
Offer better experience to your buyers with convenient, fast and engaging mobile ecommerce software
Offers multi-channel buying experience to customers and adds an additional sales channel for your brand
Gather crucial data about user behaviour and browsing-buying patterns by tracking customers’ app usage patterns
Get better marketing ROI by sending real-time push notifications through your brand’s M commerce applications
Grow sales by offering personalized real time deals and offers
Faster checkouts as no time-lag in loading the site
Targetted and effective marketing at lesser cost
StoreHippo mobile commerce platform is designed on the mobile-first approach. From building mobile ready stores to PWA stores, StoreHippo comes packed with mobile solutions to leverage m commerce. The inbuilt ecommerce mobile app builder builds Android and iOS apps at no additional cost. Along with this StoreHippo also offers a variety of other m commerce applications like the marketplace app, vendors app, admin app and delivery boy app to facilitate complete business operations on the go.
Must have features in the best M Commerce Applications
Mobile commerce applications give the best results when they are designed in a conversion-oriented manner. Buyers love to browse on their ecommerce apps at odd hours and brands need to understand buyer behaviour and add features to their app that boost engagement and conversions.
Here are some must have features in mobile commerce applications:
Customizable themes that can be optimized for different devices
Clear product view with videos and photos to help customers understand the details of the products they are buying
Clear navigation to make it easy for buyers to browse
Advanced search to make search faster and granular
Support for multiple languages so buyers can choose their preferred language
Easy social sharing options across multiple digital channels like social media, WhatsApp etc.
Option for product reviews and ratings so customers can post their experiences and reviews of the product
Multiple payment options to facilitate frictionless checkouts
Ability to send real-time deals and notifications for faster checkouts
Auto upgrades so changes made to the main online store are reflected in the m commerce applications
StoreHippo offers cutting-edge mobile commerce software for ecommerce brands of every scale and size. The flexible and scalable mobile commerce platform comes with 300+ built-in features and 120+ integrations to enable enterprise brands to build their mobile-ready innovative eCommerce solutions. With a customizable design theme and multilingual support in apps, StoreHippo makes it easy for brands to build personalized buyer journeys for diverse audience segments.
StoreHippo also comes with built-in unified notifications (emails, SMS, push) which help in engaging customers in real-time on m commerce applications. Customer retargeting also becomes easy with StoreHippo’s abandoned cart follow-up module that uses drip emails to connect with customers and nudges them towards checkout.
With 60+ payment gateways, digital wallets, store wallets, loyalty credit options etc. StoreHippo makes it easy for customers to complete their transactions using their preferred options. With options for social sharing, adding reviews and ratings and 360-degree product view, StoreHippo helps customers make an informed decision which in turn boosts customer loyalty.
Why StoreHippo is the best solution to build your M Commerce Applications
StoreHippo m-commerce platform is built on MACH architecture which gives enterprise brands the agility, power and creative freedom to build out-of-box solutions. With headless commerce at the core, it becomes easy for brands to implement personalized buyer journeys across multiple touchpoints like online store, m commerce applications, PWA stores, social commerce channels and any other touchpoint in the buyers’ omnichannel journey.
Along with inbuilt mobile commerce applications, StoreHippo also enables online brands to turn their ecommerce stores into PWAs. Progressive web apps work like hybrid apps and make the rband discoverable and help them rank on SERPs. Also, PWAs are ideal for reaching markets with slow or poor internet connectivity.
StoreHippo m commerce applications have accelerated the digital transformation of D2C, B2C, B2B and B2B2C brands of every scale and size. With built-in support for a variety of business models like multi vendor marketplace, multi store managed by a central admin, hyperlocal commerce, D2C, quick commerce service aggregator and other custom and hybrid models StoreHippo offer mobile ecommerce software for diverse business use cases.
StoreHippo also comes with a gamut of marketing tools and integrates seamlessly with different analytics and marketing tools. This helps in strategic marketing using the m commerce applications. With StoreHippo powering their brand enterprise businesses can easily pivot to a new business model and leverage m commerce to reach new markets and customers. Ready to build your own m commerce applications with StoreHippo? Check the case study of other brands that have used our mobile ecommerce software to grow their reach. Explore our mobile commerce platform by starting your 14-day free trial now.