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Ecommerce Insights - 10

How Q-commerce is offering a fool-proof growth opportunity to enterprise brands

Quick commerce has made ecommerce faster and more convenient for buyers. With 15-30 minute deliveries buyers can now experience the instant gratification of offline buying with the convenience of online shopping and doorstep deliveries. High-speed deliveries have helped grocery and FMCG sellers achieve better customer retention rates and seen a boost in ticket size as well. Q commerce has also helped enterprise brands nail hyperlocal ecommerce by adopting the multi vendor marketplace model wherein they can onboard local shops as their vendors and leverage their vendor network to fulfil orders really fast without investing in building dark stores. Such a hyperlocal marketplace set-up can easily be scaled to new geo-locations without spending on the actual store or inventory set-up. Q-commerce is going to be massive in years to come and brands making an early transition to the model can become market leaders not only in tier I cities but also beyond them.

Quick Commerce Trends

  • 36% of online buyers are using quick commerce services for online purchases

  • $72.3 billion forecasted revenue of fast-mile food and grocery delivery market 

  • 52% of online shoppers said that delivery speed influenced their purchase decisions

  • 20%-25% faster growth of brands delivering grocery and essentials via Q commerce

  • 500% - Y-o-Y growth reported by popular quick commerce brands in India

Source: Statista

Quick Commerce in India

  • $0.3 billion was the worth of the Indian quick commerce market in 2021

  • $45 Billion is the total addressable quick commerce market size (TAM) in India

  • 50% is the average weekly buyer retention rate for fast-delivery brands in India

  • 18X+ expected growth of the Indian quick commerce market from 2021 to 2025 

  • 12-13%  is the forecasted penetration of q-commerce in the online consumable market by 2025

Source: Redseer

Quick commerce is ecommerce done faster in a simple layman’s language. The delivery happens within 10-30 minutes of placing an order and usually includes groceries, fruits, vegetables, FMCG products, medicines and sometimes food items like bakery products.
StoreHippo helps enterprise brands build hyperlocal stores by providing next-gen hyperlocal marketplace solutions. The inbuilt set of features and tools by StoreHippo makes it easy for brands to design and create the most unique quick commerce brand.
Yes, with the advanced solution provider like StoreHippo brands can offer multi-level personalizations. You can personalize the prices or deals on the hyperlocal marketplace along with offering personalized languages, landing pages, delivery solutions etc.
Yes, StoreHippo offers in-built solutions to add new customer touchpoints like mobile apps, online marketplace website, mobile store etc. to help brands go omnichannel seamlessly with their q-commerce brand.
Yes, with StoreHippo, you can add local delivery partners and you can also automate the entire logistics process. StoreHippo also offers built-in delivery boy management software to manage and track the fleet of delivery boys, thus streamlining quick delivery processes.
Yes, you can onboard multiple vendors using the online registration forms and also allot a unique dashboard to each vendor for easy management of the hyperlocal ecommerce marketplace.
Yes, you can do location-specific marketing by targeting customers at person-level or area-level with online or offline messaging based on their physical location for your Q-commerce brand. You can use digital ads for geo-targeting, location-tagging in social media or through location-triggered notifications.