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Ecommerce Insights - 10

How Q-commerce is offering a fool-proof growth opportunity to enterprise brands

Quick commerce has made ecommerce faster and more convenient for buyers. With 15-30 minute deliveries buyers can now experience the instant gratification of offline buying with the convenience of online shopping and doorstep deliveries. High-speed deliveries have helped grocery and FMCG sellers achieve better customer retention rates and seen a boost in ticket size as well. Q commerce has also helped enterprise brands nail hyperlocal ecommerce by adopting the multi vendor marketplace model wherein they can onboard local shops as their vendors and leverage their vendor network to fulfil orders really fast without investing in building dark stores. Such a hyperlocal marketplace set-up can easily be scaled to new geo-locations without spending on the actual store or inventory set-up. Q-commerce is going to be massive in years to come and brands making an early transition to the model can become market leaders not only in tier I cities but also beyond them.

Quick Commerce Trends

  • 36% of online buyers are using quick commerce services for online purchases

  • $72.3 billion forecasted revenue of fast-mile food and grocery delivery market 

  • 52% of online shoppers said that delivery speed influenced their purchase decisions

  • 20%-25% faster growth of brands delivering grocery and essentials via Q commerce

  • 500% - Y-o-Y growth reported by popular quick commerce brands in India

Source: Statista

Quick Commerce in India

  • $0.3 billion was the worth of the Indian quick commerce market in 2021

  • $45 Billion is the total addressable quick commerce market size (TAM) in India

  • 50% is the average weekly buyer retention rate for fast-delivery brands in India

  • 18X+ expected growth of the Indian quick commerce market from 2021 to 2025 

  • 12-13%  is the forecasted penetration of q-commerce in the online consumable market by 2025

Source: Redseer