Traditionally, grocery has been more of a brick-and-mortar affair across the globe. However, with growing internet and smartphone penetration customers had been switching to buying online. And then came the pandemic which completely changed the buying behaviour for grocery and everyday cooking essentials. From 4.9 % in 2019, worldwide online grocery sales jumped to 6.5% in 2020. COVID-induced new safety norms conditioned a majority of households and individuals to shift completely to e grocery shopping. Even after the pandemic waves subsided the ease of shopping, good after-sales support and quick hyperlocal deliveries gravitated buyers towards shopping online. Enterprise brands look to diversify in new segments can easily create a variety of ecommerce set-ups to sell grocery online. From building niche vertical marketplace to sell grocery online to building quick commerce hyperlocal stores with a local vendor network, enterprise brands can make the most of this opportunity.
Source: Statista, Grand View Research
Source: Statista, Ibis World, Redseer