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Ecommerce Insights - 5

Why Enterprise brands should consider Omnichannel Ecommerce

Buyers want to see their brands present on all the channels they visit throughout a typical day. Adding a “BUY” button across multiple channels and offering a seamlessly unified and personalized buying journey on all the channels not only engages the customers better but also helps with better conversions and retention. The omnichannel strategy also helps with targeted marketing across different channels which in turn maximizes the marketing ROI. With centralized control of their different sales channels, brands can optimize their inventory by pushing it through the best-performing channels. Going omnichannel also offers better insights into customers’ buying and browsing patterns thus helping brands strategize their growth.

How Omnichannel Ecommerce benefits brands

  • 50% of customers shop on 4+ touchpoints regularly and the majority of customers use 6 touchpoints for finalising their purchase

  • 90% of customers look for consistent omnichannel interactions 

  • 91% greater y-o-y customer retention rates for brands with omnichannel strategies 

  • 30% higher lifetime value of omnichannel shoppers vs single channel buyers

  • 9.5% y-o-y increase in annual revenue for brands having very strong omnichannel customer engagement

Source: Marketing Week, SDL, Google

Omnichannel Ecommerce trends

  • 80%+  enterprise brands were investing in omnichannel experience by 2020 as compared to 20%  a few years ago

  • 250% higher purchase frequency on omnichannel vs. single-channel brands

  • 13%  higher average order value per order on omnichannel vs. single channel

  • 87% of customers expect a seamless omnichannel experience from brands 

  • 73% of online buyers are omnichannel mobile shoppers

  • 80% higher rate of incremental store visits for brands having omnichannel strategies

Source: Google, Zendesk

Selling across multiple channels is imperative today. Omnichannel ecommerce is the right fit for businesses of every scale and size, whether it is a B2B, D2C , B2C, or retail business model.
Customers prefer to connect with brands on multiple channels. With an omnichannel approach, businesses can connect with their customers on their most loved channels and increase their visibility and revenue. Omnichannel presence builds brand value and enables brands to stay ahead of the competition.
Yes, StoreHippo offers a comprehensive omnichannel ecommerce solution that helps businesses create a unified customer experience across multiple channels. Using the decoupled headless architecture you can easily and quickly add new customer touchpoints with the same backend logic and APIs used to build their website. You can also integrate your preferred marketing software and streamline all customer touchpoints through a common central dashboard.
Yes, StoreHippo comes with built-in reporting and analytics solutions to understand the performance of each customer touchpoint for an omnichannel brand. Brands can also integrate with their preferred analytics and reporting tools to get in-depth insights for data-driven strategies.
Yes, StoreHippo helps brands offer extremely personalized content, look and feel and deals to customers across channels. You can also send personalized notifications (email, SMS, mobile and web push) and integrate with various marketing tools to run your omnichannel marketing and messaging campaigns.
Yes, StoreHippo helps you add any number of customer touchpoints to build an omnichannel ecommerce presence for your business. The decoupled headless architecture and 300+ API endpoints by StoreHippo enable you to create new customer touchpoints using the same backend logic and APIs.