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Ecommerce Insights - 5

Why Enterprise brands should consider Omnichannel Ecommerce

Buyers want to see their brands present on all the channels they visit throughout a typical day. Adding a “BUY” button across multiple channels and offering a seamlessly unified and personalized buying journey on all the channels not only engages the customers better but also helps with better conversions and retention. The omnichannel strategy also helps with targeted marketing across different channels which in turn maximizes the marketing ROI. With centralized control of their different sales channels, brands can optimize their inventory by pushing it through the best-performing channels. Going omnichannel also offers better insights into customers’ buying and browsing patterns thus helping brands strategize their growth.

How Omnichannel Ecommerce benefits brands

  • 50% of customers shop on 4+ touchpoints regularly and the majority of customers use 6 touchpoints for finalising their purchase

  • 90% of customers look for consistent omnichannel interactions 

  • 91% greater y-o-y customer retention rates for brands with omnichannel strategies 

  • 30% higher lifetime value of omnichannel shoppers vs single channel buyers

  • 9.5% y-o-y increase in annual revenue for brands having very strong omnichannel customer engagement

Source: Marketing Week, SDL, Google

Omnichannel Ecommerce trends

  • 80%+  enterprise brands were investing in omnichannel experience by 2020 as compared to 20%  a few years ago

  • 250% higher purchase frequency on omnichannel vs. single-channel brands

  • 13%  higher average order value per order on omnichannel vs. single channel

  • 87% of customers expect a seamless omnichannel experience from brands 

  • 73% of online buyers are omnichannel mobile shoppers

  • 80% higher rate of incremental store visits for brands having omnichannel strategies

Source: Google, Zendesk