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Ecommerce Insights - 16

Why enterprise brands should consider ecommerce personalization

We are living in the age of hyper-personalization where customers are looking for products and solutions customized for their unique requirements. Personalisation goes a long way in building brand loyalty and keeping customers engaged. Repeat engagements generate more data for brands which gives them better insights into customer likes and preferences, thus helping in creating growth strategies. Personalized home page offers influence 85% of online buyers to purchase from the brand. Buyers are happy to share their data if brands offer personalised content and recommendations based on them. Brands can even nudge buyers to buy more by implementing ecommerce personalization. 78% of customers are more likely to make repeat purchases from brands that personalize their offerings. According to a McKinsey report, digital native D2C brands that implement ecommerce personalizations can drive approximately 25% revenue through personalization. Implementing personalization effectively can work as a revenue accelerator for enterprise brands planning to hack their growth quickly.

Ecommerce Personalization Insights

  • 94% of businesses find ecommerce personalization to be critical to their present and future success 

  • 89% of online businesses have made personalization a priority and are investing in offering personalized experiences

  • 91% of buyers are more likely to purchase from brands that remember their preferences and offer relevant deals and recommendations

  • 74% of customers feel frustrated when website content is not personalized

  • 76% of online buyers expect personalized shopping experiences

Source: Forbes, Accenture

How Personalization Impacts Ecommerce Sales

  • 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences

  • 92% buyers tend to buy products recommended by personalised shopping carts

  • 66% of online buyers will leave their purchase midway if the content isn’t personalized 

  • 62% ecommerce websites report better conversions after implementing personalisation 

  • 60% of buyers want personalized offers in real-time while browsing an ecommerce website

Source: Forbes

Ecommerce personalization is creating personal interactions and buying experiences for the customers on your online marketplace. Such personalizations are based on customers’ locations, preferences, browsing behaviours, past purchases etc.
A personalized customer experience boosts customer loyalty and increases the revenue of ecommerce businesses. Customers are known to engage better and buy more from brands that offer personalized buying experiences across channels.
Yes, with the API based headless commerce architecture from StoreHippo, you can build extremely personalized customer journeys. You can implement agile solutions with the best-in-class software and create personalized customer touchpoints.
With the pricing override feature from StoreHippo, you can offer pricing personalization according to the needs of your individual customers or based on different customer segments and even geographical locations.
Yes, with StoreHippo you can offer a personalized shopping experience at multiple levels even in a multi vendor set-up.
Yes, with StoreHippo you can create multiple personalized landing pages for various audience segments based on their interests, locations, or product categories.
Yes, with StoreHippo’s built-in discount engine and other tools, you set up differential pricing and offer discounted prices based on the order quantity and customer locations.