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Ecommerce Insights - 6

Why adopting D2C in India is the right choice for enterprise brands

D2C India is hot. With 800+ D2C brands in India by 2021, generating around $ 2 billion in combined revenue, the direct-to-consumer model has arrived with a bang. D2C has redefined the rules of the retail game and given new opportunities to digital native and phygital brands to unlock new growth opportunities. While D2C companies in India have unicorns like Licious, Mamaearth and Good Glam Group, the direct-to-consumer model also has many mid-size players that are all set to disrupt new industry verticals. Enterprise brands planning for growth beyond the tier II and III cities can leverage the D2C model to penetrate the largely untapped markets with huge demand. With 700 million internet users and 140 million online buyers base pan-India, D2C is here to stay. Brands that start early on their D2C journey can accelerate their growth and rapidly create a niche in the flourishing D2C landscape in India.

D2C Companies In India: Market Opportunities

  • 10X expected growth of domestic FMCG, home and consumer accessories D2C brands by 2025

  • $43.2 Billion is the forecasted worth of fashion D2C India brands

  • $30.6 Billion will be the market size of consumer electronics and appliances direct-to-consumer brands in India

  • $20.8 Billion will be the worth of FMCG D2C India brands

  • $5.4 Billion is the expected value of home decor D2C brands


Source: Statista, Fortune India

D2C in India Growth Trends


Source: Statista, CII and Praxis Global Alliance