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Ecommerce Insights - 17

How building a multilingual website for ecommerce can be a game changer for brands

In the era of hyper-personalization, localizing content and building a multilingual website for ecommerce can take a brand places. Online buyers trust businesses that offer content in the preferred language of their buyers. Having a multilingual website also helps enterprise brands benefit from using multiple language content to rank better on SERPs and implement strategic marketing for business growth. The world’s fastest-growing ecommerce markets like Singapore, Indonesia, Philippines, India etc. have a multilingual demographic and hence having ecommerce stores in multiple languages is essential to winning customer goodwill. Enterprise brands planning for presence beyond borders can benefit a lot by offering multilingual content on their website. Having multi-language content establishes your enterprise brand as customer-centric and gives you an edge over the competition. Having a multi language website is a great way to win over customers without compromising on profit margins or investing a lot in marketing

Multilingual Website for Ecommerce Insights

  • 68% of ecommerce buyers prefer to engage with businesses in their native language

  • 75% of international buyers prefer to buy from online stores in their native language

  • 77% of global internet users can be targeted by a multilingual website having the 10 most popular languages 

  • 64% of customers are willing to pay more for products or services offered in their native language

  • 22%-30% higher sales lead on average for ecommerce brands offering multilingual content to their buyers

Source: Statista, Designingit

Multilingual Internet Users in India

  • 13x growth in Indic-language internet users in India from 2011-2021

  • 32% CAGR for e-commerce user base growth in local Indian languages

  • 60%-70% online orders in India come from Tier II-III cities with preference for Indic language content

  • 46% of smartphone users from rural circles in India are the potential first time ecommerce users preferring Indic-language content

  • 44% of Indian language users complain that they are unable to understand product descriptions or reviews when in English

  • 38% internet users in India prefer to browse internet in Hindi

Source: Statista, Sanrachna Foundation, Bain & Co, Economic Times

A multilingual ecommerce website is a website that has two or more different languages for aal of its pages or uses multiple languages for a few of the pages. A multilingual website is especially beneficial in helping businesses reach global markets where customers speak and communicate in different languages.
Yes, StoreHippo offers a comprehensive multilingual ecommerce platform which comes with built-in multilingual functionality. With StoreHippo, enterprise brands can translate their website into 100+ different languages in just a few clicks.
Yes, you can offer automatic translation to your customers in any language. The auto-translation feature from StoreHippo lets you choose from 100+ languages for your multilingual website.
Yes, with StoreHippo you have complete control over the segments you want to translate and over the parts you want in the original language. StoreHippo enables you to choose between automatic and manual modes of translations or selectively override automatic translations on your multi language website.
Yes, you can have unique URLs for each landing page on your multilingual website. Unique URLs also give you the benefit of SEO and SERP rankings. For example, FAQ for English for French and so on.
You can make your mobile application multilingual effortlessly with StoreHippo. StoreHippo offers multilingual support for both Android and iOS apps.
You can either select the language at the very beginning of building your online or you can add any language at a later stage right from your admin panel for automatic translations. You can also edit content manually, by choosing the manual mode.