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Ecommerce Insights - 9

How B2B mobile commerce is reshaping business growth for business-to-business brands

B2B mobile commerce is changing the users’ buying habits like never before. With 73% of business to busienss buyers being Millenials, the role of B2B mobile apps and mobile websites becomes even more crucial in the buying journey. Conditioned by their B2C experiences and mobile shopping experiences on popular marketplace apps, B2B buyers are expecting the same or better experiences from the B2B vendors and merchants. Two-thirds of B2B brands also believe that offering mobile apps to their customers not only helps in speeding up the sales process but also keeps their customers loyal. B2B mobile apps also help in collecting better insights into customer buying habits. By optimizing the B2B mobile apps channel for marketing brands can engage and interact with their customers better and influence their purchase decisions with personalized, conversion-oriented content. B2B mobile commerce also enables brands to create multiple touchpoints and be available on the channels preferred by their buyers.

B2B Mobile Commerce Buying Patterns and Trends

  • 40% of revenue in leading B2B organizations is driven by mobile channels 

  • 78% of brands think B2B mobile apps are the future, and 65% of B2B brands already have their B2B ecommerce mobile app 

  • 90% of buyers who get a superior B2B mobile commerce experience are likely to buy again from the same vendor

  • 70% of B2B search queries start on a smartphone 

  • 20% faster purchases through B2B mobile apps marketing channel

Source: Bugsnag, Boston Consulting Group

B2B Mobile Commerce Buying Trends

  • 80% of B2B buyers use mobile phones at various points of the buying process

  • 70% of B2B buyers increased their mobile usage over the past 2-3 years

  • 15% greater unique clicks on sites optimised for B2B mobile commerce

  • 50% of B2B ad spending will be done through mobile advertising 

  • 9% improvement in open rate of B2B mobile app push notifications when personalisation is used

Source: Digital Examiner