Why adopting B2B E-commerce is the way to the future for enterprise wholesale brands

B2B ecommerce industry has taken over its B2C counterpart and evolving at a pace like never before. Brands planning to modernize their business have taken the ecommerce route and digitised their sales channels to the liking of their modern buyers. With 73% of B2B buyers being Millenials, who prefer online shopping over traditional offline businesses, major changes in the B2B sphere are inevitable. Surveys suggest that 64% of B2B companies are already planning to increase their investment in building their own B2B ecommerce platform to facilitate their buyers, sellers, distributors and other stakeholders. With tailor-made B2B E-commerce websites and integrations with the best-in-breed software and service providers, B2B brands can make their processes efficient, automated and streamlined and also close their sale-deals faster. Connecting with customers on their favourite touchpoints makes it easier for B2B ecommerce brands to keep their buyers loyal.