B4,309-10 Spaze iTech Park, Sector 49, Sohna Road, 122001 Gurgaon IN
B4,309-10 Spaze iTech Park, Sector 49, Sohna Road, Gurgaon, IN
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Whites: Reinvent Beauty And Lifestyle

Whites is the Kingdom of Saudi Arabia’s leading beauty and lifestyle retailer. They have been serving customers since 2008 through their 185 stores in 22 cities across Saudi Arabia. With their online foray they have achieved a major milestone in their mission of constantly redefining the beauty and lifestyle shopping experience of their customers. Whites aims to make it easier for its users to order the quality products from their online portal and get it delivered at their doorsteps. 

Whites is transforming the local beauty and lifestyle shopping journey for its customers with a technologically advanced online shopping experience. Their online portal is making the top brands in beauty and lifestyle accessible to a larger number of buyers in Saudi Arabia.


The Requirements

Whites is committed to bringing the top brands of beauty and lifestyle products within the reach of its customers. They wanted to replicate their client-centric, interactive environment through their online portal.  To make this happen they needed the following;

  • A user-friendly and conversion oriented ecommerce portal

  • Build a multilingual site with Arabic as the default language

  • Support for right to left Arabic language structure in themes

  • Mobile apps for their brand

  • Extensive customizations throughout the portal

  • Payment in local currency

  • Scalable platform that can support their fast-growing business

StoreHippo Powering Whites- Because Being Beautiful Is Your Birthright

StoreHippo, has been building online stores with custom requirements and top-notch user interface. With its experience in handling such projects StoreHippo could easily roll out the online portal for Whites with desired changes in flow. The feature-rich and easily customizable StoreHippo ecommerce platform could easily meet all the requirements of Whites. 

The feature-rich admin dashboard made it easy for Whites’ teams to handle the online business and grow their presence across Saudi Arabia. They were able to improve their processes by easily integrating with third-party software.

The Benefits

Whites chose StoreHippo to start their online journey as it offered an end to end solution for their portal. StoreHippo‘s feature rich platform not only fulfilled their business needs but the advanced solutions also helped them in tweaking the portal easily for their custom requirements. With StoreHippo ecommerce platform they were able to achieve the following;

  • A well-rounded ecommerce solution that makes shopping a breeze on the portal

  • Multilingual site in Arabic and English
  • Support for right to left Arabic language structure in themes

  • Customization in themes, advanced swatch option, advanced search, custom checkout flow and custom discount engine

  • Engaging mobile apps for the brand to engage and convert customers on the go

  • Payment in local currency SAR

  • An engaging and scalable portal that can handle any number of products and traffic