Urvann is a India’s first hyperlocal marketplace for plants and gardening products. Built with a passion for greenery and love for plants Urvann ( Urban + Vann (forest)) aims to bring a little green forest in urban homes. The first of its type, Urvann’s hyperlocal marketplace is built to offer quick one-day deliveries of unwilted and healthy plants directly from nurseries to the doorsteps of the customers.
Urvann’s cutting-edge and beautifully designed plants marketplace connects the buyers directly with nurseries and manufacturers of gardening products to ensure that both parties benefit. While the sellers get a broader audience the buyers get budget-buys and healthy plants along with a variety of garden accessories from the comfort of their homes. Urvann is using future-ready technology to power an traditionally non-digital business vertical into a digital-native marketplace and create a niche for the brand.
Urvann, the unique plants marketplace, wanted to design and launch a novel idea which facilitated plant lovers in sourcing green babies from the comfort of their homes. By launching an online marketplace brand Urvann wanted to bring nursery owners and in direct contact of buyers and establish an ecosystem for fast and healthy plant delivery. To make this happen they needed the following;
A hyperlocal marketplace solution for their novel business idea
A multi store solution to set up multiple location based stores
Smooth migration from their existing platform
Customized view of order details, some other features and site theme
A comprehensive and scalable ecommerce solution to accommodate their growth
StoreHippo has been offering a variety of multi vendor ecommerce solutions to brands with unique requirements. Urvann needed a unique hyperlocal marketplace solution with the hybrid multi store set up. Along with this, they needed some brand-specific customizations to make their marketplace engaging, easy to use and conversion-oriented. StoreHippo’s cutting-edge ecommerce solutions built on MACH (Microservices, API-first, Cloud-native, Headless) architecture made it easy for Urvann to easily migrate from Shopify without any glitches and build a future-ready marketplace website to grow their brand.
StoreHippo's extensively customizable ecommerce platform could be easily tweaked at the ‘theme level as well at the backend to build Urvann’s hybrid marketplace combining different business models in one set up. With StoreHippo’s 300+ inbuilt features, detailed vendor management solutions, streamlined payment systems, separate dashboards for vendors, complete control and a catch all intuitive dashboard for the admin, Brand Urvann could easily manage, run and grow its business to solidify its market presence.
Urvann the plants' marketplace brand needed comprehensive vendor management solutions which could be tailored to the unique brand needs. The unique concept of Urvann marketplace website was to have quick deliveries as its USP. So they needed a solution that could easily manage their vendor partners as well as delivery partners from one single platform. StoreHippo’s decoupled headless architecture and the creative freedom it gives brands made it possible for Urvann to easily build their custom hyperlocal marketplace. The built-in features and variety of battle-tested solutions made it easy for Urvann to go to market in record time.
With StoreHippo ecommerce platform they were able to achieve the following;
A unique multi vendor hyperlocal marketplace to onboard and manage plant and garden products sellers as vendors alongwith detailed solutions for seller commissions, store credit etc.
A comprehensive multi store solution to offer diverse locations-based catalogue
Smooth migration from Shopify to StoreHippo
Multi level customizations like, theme customisations, images in order detail section, unique sorting by bestseller, reviews on product grids etc.
A scalable and extensible ecommerce solution designed to grow as the brand grows