Open Your Store to the
Agentic Commerce Ecosystem
Connect your catalogue, cart, checkout and order workflows through UCP and prepare your business for commerce driven by AI agents
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What is the Universal
Commerce Protocol (UCP)?
A Common Language for AI Agents and E-Commerce
The Universal Commerce Protocol (UCP) is an open standard that gives AI agents, apps, merchants and payment providers a common way to interact across the shopping journey, from discovery and checkout to post-purchase support.
Co-developed by Google and leading commerce players, UCP is designed to create a common foundation for agentic commerce across the ecosystem.
Discovery
AI agents discover your products, capabilities, and live inventory through machine-readable store profiles in real time.
Cart and checkout
Carts, promotions, taxes, and shipping are calculated in real time against your live store rules.
Secure Payments
Securely authorise payments with cryptographic verification and built-in proof of user consent.
Post-purchase
Order tracking, fulfilment updates, and returns flow directly back to the agent that placed the order.
How Does UCP Help Your Store Sell Through AI Agents?
Connect AI agents to your StoreHippo store through one standard UCP flow that takes shoppers from discovery to checkout and confirmed orders.
Ask
Shopper starts by asking an AI agent like Gemini, ChatGPT, or any AI agent to find and buy a product
Discover
StoreHippo shares your UCP profile, including products, capabilities, extensions, and supported payment methods
Transact
The agent uses your live pricing, offers, taxes, shipping and payment rules to complete checkout
Fulfil
The order moves into your existing fulfilment workflow, while order updates flow back to the AI agent
Take Your Brand to AI-Powered Commerce Channels
One connection to make your store accessible across AI agents where buyers discover, compare, and purchase products
Separate integration for every agent
Each new AI surface can mean another API, authentication flow and integration project.
Agents rely on disconnected feeds
Exported catalog data can fall out of sync with live pricing, inventory and promotions.
Checkout breaks the journey
Shoppers may be pushed out of the AI conversation to complete their purchase elsewhere.
Payments sit outside your commerce logic
Your preferred payment methods, market rules and checkout logic may not carry across.
The agent loses context after purchase
Tracking, order updates and returns often move into separate systems and journeys.
One standard connection
Connect once through UCP and make your commerce capabilities available across supported AI-agent surfaces.
Your store stays the source of truth
Agents interact with live store data, rules and commerce capabilities directly.
Checkout stays connected
Discovery, cart, checkout and order confirmation can happen within one agent-led flow.
Your payment rules stay in control
Use the payment options and transaction rules already configured for your store.
Post-purchase stays connected
Order status, shipment updates and supported post-purchase actions can flow back to the agent.
UCP Architecture - Built in Layers, So Your Commerce Can Keep Evolving
UCP separates transport, commerce capabilities, extensions, payments and identity. That means you can add new capabilities without rebuilding your core commerce flow.
Standard ways for AI agents to communicate with your StoreHippo store.
The essential commerce functions agents need to discover, buy and manage orders.
Add new commerce capabilities without changing your core checkout implementation.
Support modular payment flows based on cart, buyer and market requirements.
Enable secure, authorised agent access without exposing merchant credentials.
{
"merchant": "acme-india",
"platform": "storehippo",
"capabilities": ["catalog", "checkout", "orders"],
"extensions": [
"fulfillment_options",
"loyalty",
"subscriptions"
],
"payment_handlers": [
{ "id": "google_pay", "ap2": true },
{ "id": "razorpay", "region": "IN" }
],
"auth": { "type": "oauth2", "scopes": ["cart", "order"] }
}{
"cart_id": "ct_8f2a1e",
"status": "negotiated",
"items": [
{ "sku": "SH-RUN-042", "qty": 1, "price": "3499.00" }
],
"promotions": ["FESTIVE10"],
"shipping": { "method": "express", "eta": "2026-09-17" },
"payment_handler": "google_pay",
"totals": {
"subtotal": "3499.00",
"discount": "349.90",
"shipping": "0.00",
"total": "3149.10"
}
}{
"order_id": "ord_51c9d3",
"status": "confirmed",
"placed_via": "agent",
"items": [
{ "sku": "SH-RUN-042", "qty": 1 }
],
"fulfillment": {
"carrier": "Delhivery",
"tracking": "DL29817364",
"eta": "2026-09-19"
},
"total": "3149.10",
"currency": "INR"
}What UCP Enables Across Business Models
See how UCP opens new AI-led discovery, buying, and service journeys across different commerce models.
Turn AI Discovery Into Direct Brand Sales
Turn AI-led product discovery into direct brand sales while keeping pricing, promotions, customer data, and checkout under your control
Bring Contract Pricing Into AI-Led Buying
Let AI agents transact against the same buyer-specific pricing, credit terms, MOQ rules, and approvals your B2B customers already use.
One AI Commerce Connection Across Your Seller Network
Give AI agents one way to transact across your marketplace while seller routing, fulfilment, commissions, and settlements work behind the scenes.
Make Every Store Location Visible to AI Agents
Let AI agents access live inventory across stores and offer the best fulfilment option based on the shopper’s location and availability.
Keep Every AI Transaction Market-Ready
Let AI agents transact with the right currency, payment options, compliance rules, and delivery promises for every market.
Frequently Asked Questions
Be Ready When Your Shoppers Start Buying Through AI Agents
Book a demo to see how StoreHippo UCP works with your catalog, checkout rules and commerce workflows.