9th Floor, Spaze iTech Park, A1-Tower, Sector-49 Sohna Road, Gurgaon, Haryana 122018, CIN - U72200HR2015PTC054459 122001 Gurgaon IN
9th Floor, Spaze iTech Park, A1-Tower, Sector-49 Sohna Road, Gurgaon, Haryana 122018, CIN - U72200HR2015PTC054459 Gurgaon, IN
+918010117117" [email protected]

Surya Masale

Surya Masale, South India’s pioneer brand for packaged spices has launched its multi-channel digital presence for both B2C and B2B buyers. With its tailored multi-store ecommerce set-up, Surya Masale aims to widen its reach and customer base through offline, online and mobile sales channels. With a rich catalogue of spices, blended spices, sweets, condiments and snacks, Surya Masale aims to help its customers find the best spices for drool-worthy meals.

By building a strong multi-channel presence, Surya Masale- the premium brand for Indian spices and condiments, strengthens its resolve to offer quality spices with standardised colour and pungency to the unit as well as wholesale buyers. The multi-channel B2B+ B2C ecommerce presence of Surya Masale is taking forward its promise of bringing a huge range of Indian spices and food products to the doorsteps of its connoisseurs.


The Requirements

Surya Masale was conceptualised almost 40 years ago to disrupt the FMCG sector with first-of-its kind packaged spices that were free from impurities and adulterations. With a strong offline presence, the brand now wanted to go digital so as to reach new buyers and also make it easy for existing buyers to buy their favourite spices and condiments from the comfort of their homes. 

To make this possible, Surya Masale needed a feature-rich, future-ready enterprise ecommerce solution that could handle the unique requirements of the brand: 

  • Different storefronts to cater to retail (B2C) and wholesale (B2B) clients 
  • A multi-channel solution to streamline their phygital (physical/offline+ digital) sales processes
  • Mobile apps to grow the brand’s reach
  • Custom functionalities for unique business needs
  • Easy to build and manage ecommerce solutions

StoreHippo Powering Surya Masale - A Hybrid (B2B+ B2C) Multi Store Ecommerce Network Spicing up the lives of millions in India

StoreHippo has been building hybrid enterprise ecommerce solutions for brands across industries and business models. With its 300+ built-in enterprise-grade features and battle-tested solutions for B2B and B2C brands, it was easy for StoreHippo to fulfil all the requirements of Surya Masale. Built on MACH (Microservices, Api-first, Cloud-native, Headless) architecture and mobile-first principle, StoreHippo could easily create and converge multiple sales channels for Surya Masale and help them streamline their online and offline product management, inventory, invoicing and more.  

With StoreHippo’s native multi store ecommerce solutions brand Surya Masale were capable to build their B2B and B2C sales channels using one single platform. Managing both wholesale and retail channels was easy thanks to the common central admin. Team Surya also got the creative freedom to implement desired marketing features by tweaking the flexible ecommerce platform StoreHippo. The DIY solutions from StoreHippo made it possible for Surya Masale to create their desired multi store ecommerce set-up for taking their wholesale and retail business to new heights.

The Benefits

Surya Masale was looking for a comprehensive enterprise ecommerce solution to handle their hybrid business model catering to both B2C and B2B customers. StoreHippo’s. StoreHippo’s built-in multi-store ecommerce solution combined with the platform’s inherent flexibility enabled Surya Masale to create their own tailored multi-store set up with central control of retail and wholesale stores. StoreHippo platform’s headless architecture enabled Surya Masale to implement customizations needed to hack growth for the brand and build a multi-channel digital presence easily. 

With the StoreHippo flexible enterprise ecommerce platform, they were able to achieve the following;

  • Build a multi store ecommerce set up with different sub-stores for B2C and B2B customers
  • Manage both the stores with a common central admin 
  • Build their Android app easily using the built-in mobile apps builder
  • Comprehensive solutions to manage and streamline sales from offline stores (easy to use features for creating orders, managing inventory and records, generating invoices etc.) as well as digital channels like ecommerce store and mobile app
  • Implement customizations for BOGO feature on their store 
  • Used the low-code platform with greater creative control and DIY (Do-It-Yourself) solutions to build their tailor-made ecommerce website easily