Jamun Tree
Jamun Tree is a women’s fashion brand retailing Indo-western Loungewear. The brand has been offering trendy fusion and ethnic wear for the modern women for over a decade through offline stores. By registering an online presence the brand makes it easier for women across the country to find classy yet affordable fashion wear from the comfort of their home.
Jamun Tree offers a wide range of contemporary fusion wear for women from every walk of life. With a mix of assorted accessories and dresses designed for every occasion Jamun Tree gives the modern women a thousand ways to express herself.
The Requirements
Jamun Tree wanted to reach out to more women across the country and offer them the best in contemporary clothing from the comfort of their home. They wanted a comprehensive ecommerce solution which enabled them to make their brand stand out and explore new markets beyond the NCR region.
To achieve this they needed the following;
- Migration from their existing platform Martjack
- Enhancing yet retaining the look and feel of the original website
- Listing of various physical store-locations along with a map on site
- Exponential scalability to add a variety of product ranges
- Merger of offline and online business to create a wider brand presence
An ecommerce solution by StoreHippo for Jamun Tree
StoreHippo, has been offering comprehensive ecommerce solution to diverse ecommerce businesses across industry verticals. With its extensive experience and expertise in handling replatforming it was a smooth and hassle-free migration process for StoreHippo team. Replicating the Jamun Tree store along with design enhancements was achieved without any problem.
The scalable and flexible StoreHippo platform allowed Jamun Tree to showcase its rich online product catalogue along with the offline store locations thus merging the offline and online business seamlessly. The aesthetic site design along with easy navigation and simplified checkout has helped Jamun Tree to get more online customers along with better footfall at offline stores.
The Benefits
Jamun Tree chose Storehippo ecommerce platform to get a well rounded ecommerce solution. Migration to StoreHippo allowed the brand to realize its goal of reaching new markets and connecting to a wider audience. StoreHippo ecommerce solution's inherent features and strong capabilities easily handled all the requirements of Jamun Tree. By powering their online store with StoreHippo they were able to achieve the following;
- Smooth migration from Martjack to StoreHippo ecommerce platform
- Easily customizable design-theme made it easy to replicate their site’s look and feel with improved navigation and aesthetic appeal
- Scalable and flexible ecommerce solution with feature rich admin to manage online business
- Seamless convergence of online and offline business with the portal listing location of offline outlets
- Improved brand visibility and improvement in footfalls
