Case Studies

StoreHippo presents some of the most interesting case studies of our clients who chose the best e-commerce platform for setting up a successful online business.Find out how our experienced team and future ready technology can help you realize your dream of setting up an online store. Read on to know more!



Industry: E-Commerce Custom Printing

Design by Humans (DBH) is a global internet-based e-commerce company specializing in screen printing and on-demand custom printing of phone cases, apparel and art prints. They have global community of over 15,000 passionate artists, who come together on their platform to create wearable art that tells a story using brilliant designs and detailed illustrations. The artists also help each other in all creative pursuits.

DBH has hosted design contests in collaboration with Warner Bros for The Dark Knight Rises, Blizzard Entertainment for Diablo III and Diablo III: Reaper of Souls and also partnered with Stone Blade Entertainment, Alliance, Evil Geniuses, SteelSeries and more in the past.

The Requirement:

  • Revamp their existing website completely to resolve various issues that were affecting performance.
  • Enable the site to handle the heavy traffic they were receiving.
  • Optimize the site properly to make best use of resources
  • Design improvements in site to enable easy roll out of simple enhancements
  • Develop a fast, cost-effective and scalable website.

Key Challenges:

  • Design an innovative solution for the creative company and its community of creative people from over 110 countries.
  • The site was initially created in ad hoc manner and did not adhere to coding standards.
  • Neither rigid framework nor any elaborate coding practices were followed during site development.
  • The unstructured coding made it difficult to introduce smallest changes to the website
  • Minimize downtime as the site had half a million users logged in and using it actively
  • Extensive planning to roll out changes with precision.

Solution and Benefits:

  • Manusis created a parallel system using a popular technology stack (LAMP) and a proven framework (Manu Framework) running on Amazon AWS stack.
  • Port data from the existing system (RoR/Postgres) to a new system (LAMP) without any significant downtime.
  • Improved site performance and speed significantly.
  • Sub-second performance was achieved for even the most complex pages.
  • Significant cost reduction as the entire application could run seamlessly from a couple of EC2 servers.


  • LAMP, Manu Framework, Amazon AWS stack

Client Review

" We are thankful to the Manusis team in India for creating a vibrant and fast-paced new site for Design by Humans that not only manages the heavy traffic seamlessly but also has made it cost competitive for us. "

DBH Management


Vishal Mahajan

StoreHippo experience is fantastic! Absolutely no issue, i have some bitter experiences with Zepo that is the reason I moved to StoreHippo and found clear-cut differences here. At StoreHippo you have huge infrastructure available. The developers are very active and they keep the committed timelines. However, I would appreciate if there is more call support than mail support. The admin panel is very user-friendly. All that one needs is there and true to the DIY concept, the help center is elaborate and helps you with any query about the features and functionalities. Am very very happy with the overall experience with StoreHippo. I thank my friend who recommended StoreHippo to me.

Vivek Goyal

The best part about StoreHippo apart from a highly flexible and feature-rich platform is the support they give.The support and technical team provided us elaborate demos. The listened to us and provided the solution /changes wherever we needed. We are happy with the final output of our store.

Bandadda Team

This is one of the best part. I never saw this much of support in Zepo. Also I have discussion with my other friends who are into similar activities but from other platforms. My website is doing best because our each and every query and modification request has been answered.

Rudra Narayan

Urging SMBs to come online in assistance with StoreHippo only, the Most Flexible Ecommerce Platform.You will get user-friendly Dashboard, Admin panel, Ease of Operation and the utmost level of assistance and care from StoreHippo Team, which really help you to grow your online world with ease and perfection.

StoreHippo listed amongst the "20 Most Promising SaaS Solution Providers in India" by CIOReview magazine.