Berger Paints is a leading multinational paint brand with presence in India, Nepal, Bangladesh, Poland and Russia. Berger Paints India Ltd. made a modest beginning in 1923 and grew to16 manufacturing units and a countrywide distribution network of 25,000+ dealers. Berger Paints launched their ecommerce portal to enable customers to access and order their curated products conveniently and get a fast delivery at their doorsteps.
Berger Paints has been well known for its vibrant portfolio of paints and colors. It also offers tailor-made customer services for every segment of its products. With their foray in the ecommerce domain they are offering a range of products and services to a wider customer base across India.
Berger Paints believes in being “Vocal For Local” and is committed to offering a wide range of budget-free products to their customers. With close to 100 years of offline selling experience they decided to go online and offer a memorable buying experience along with quick delivery to direct to the home of their customers. To make this happen they needed the following:
A multi-store ecommerce set up for different cities
Multi vendor functionality to manage distributors and other partners
A multilingual online store for customers from different regions in the country
Extensive customizations for various needs of the brand
Streamlined delivery solution and tracking
StoreHippo, has been offering complete enterprise ecommerce solutions to reputed domestic and global brands who foray into the online world. StoreHippo’s ability to offer inbuilt and easy to use solutions for custom and out of box ecommerce models made it the right ecommerce solution for the custom requirements of Berger Paints. StoreHippo SaaS-based ecommerce platform, offered an extensive set of features to build the desired online store for Berger Paints and help them reach new markets across the country .
StoreHippo offered a simple and intuitive dashboard that gave a complete overview of the multi-vendor and multi store set up of Berger Paints. Their teams and vendors could easily and efficiently manage their products, inventory, orders and shipping with StoreHippo’s user-friendly ecommerce solution.
Berger Paints chose StoreHippo to take their brand online as StoreHippo offered an enterprise-grade solution for all the ecommerce selling needs of the brand. StoreHippo‘s well-rounded and feature-rich platform offered the best fit solution for their diverse advanced requirements along with easily handling their common ecommerce requirements. With StoreHippo ecommerce platform they were able to achieve the following;
A multi-store ecommerce set up for different cities across India
Comprehensive multi vendor features to manage their distributors and painting solution partners
A multilingual website in English, Hindi, Malayalam and Kannada
Extensive customizations for theme, advance color swatch and painter management module
Automated delivery solution with live order tracking