Mystore

Mystore Seller App

Built on StoreHippo’s, the ONDC Network-compliant Mystore Seller App offers an end-to-end digital commerce solution for businesses of every size. Sellers can register, onboard, list products, manage orders, and track settlements all through an intuitive dashboard. Designed for simplicity, ease of use and scale, it enables small sellers and enterprises alike to digitise operations, gain real-time visibility, and sell effortlessly across the ONDC network.

MystoreNEXT for Enterprises

As more enterprises joined the ONDC network, the need for customised, scalable, and integration-ready digital solutions became evident. To meet these advanced requirements, Mystore launched MystoreNEXT, a premium, enterprise-focused extension of its platform. Built on StoreHippo’s headless, API-first architecture, MystoreNEXT ensures enterprise-grade scalability and reliability, supporting a nationwide ecosystem of dealers, distributors, and sellers managing millions of products and transactions in real time. With seamless integrations, branded apps, multi-store control, and scalable workflows. Designed for speed, flexibility, and control, it enables large brands to launch custom marketplaces, streamline complex operations, and expand effortlessly across digital channels, without rebuilding from scratch.

Mystore Buyer App

Creating a unified shopping experience across multiple seller apps on the ONDC Network was a key challenge. To make buying simpler and more connected, StoreHippo built the Mystore Buyer App, enabling shoppers to explore and purchase products not just from Mystore but also from other ONDC-linked marketplaces, all in one place. Buyers can add items from multiple sellers to a single cart, browsing everything from farm-fresh produce and artisan goods to branded products from authorised dealer networks. With its intuitive interface and curated collections, the app delivers a seamless, transparent shopping journey that connects India’s trusted brands and grassroots sellers on one platform.

AI Cataloguing And Image Enhancer

Managing and publishing accurate product data accurately and quickly was a major challenge for sellers joining the network. To address this, Mystore leveraged StoreHippo’s AI-powered cataloguing and image enhancement tools that simplify and automate product uploads. Sellers can simply add a product image to instantly generate optimised descriptions, HSN codes, and category matches, while the AI image enhancer polishes visuals to professional quality. From small sellers to large enterprises, Mystore’s AI tools make cataloguing effortless, accurate, and ready for faster sales.

AI-Powered Semantic Search And Recommendations

With millions of products listed across categories, helping buyers find the right match quickly was a key challenge. To solve this, Mystore used StoreHippo’s native AI-powered semantic search and recommendation engine that understands intent, context, and preferences. It delivers relevant, personalised results and unbiased upselling suggestions, ensuring faster discovery and higher conversions for every buyer.

AI Shopping Assistant Mystore Genie

For many first-time buyers new to online shopping, navigating products and completing purchases could feel overwhelming. To make ecommerce more accessible, StoreHippo built an AI-powered shopping assistant - Mystore Genie, that supports voice-based queries and multilingual interactions. Buyers can simply speak or type in their preferred language to search, compare, and place orders seamlessly. This intuitive, conversational experience makes online buying effortless, engaging, and inclusive for users across India’s diverse digital landscape.

AI-Powered Customer Support

As Mystore scaled to thousands of sellers and buyers, managing support across stakeholders became increasingly complex. To simplify this, StoreHippo implemented AI-powered customer support with a three-way ticketing system connecting admins, sellers, and buyers. The system uses automated AI responses to resolve common queries instantly while routing complex issues to the right teams. This ensures faster resolutions, transparent communication, and consistent service quality across the entire marketplace ecosystem.

Android and iOS Apps for Enterprise Brands

Building a strong mobile commerce presence is essential for enterprise brands looking to engage customers anytime, anywhere. To make this effortless, Mystore leveraged StoreHippo’s built in mobile apps builder and offered the capability to build branded Android and iOS apps that require zero coding effort and sync in real time with the storefront of brands. Any updates to products, pricing, or content are automatically reflected across all channels, ensuring consistency and speed. With these auto-updating, no-code apps, enterprises can launch and scale their m-commerce presence seamlessly while delivering a unified, high-performance shopping experience.

Omnichannel Selling

Having an omnichannel brand presence is the need of the hour, as modern buyers expect seamless access across every touchpoint. However, brands needed a way to manage it all without juggling multiple systems. With StoreHippo’s omnichannel capabilities Mystore solved this by enabling unified selling across web, mobile apps, ONDC network buyer apps and  WhatsApp. Further using the customisable, printable digital catalogues, Mystore gave sellers and brands more ways to share clickable catalogs through email and even offline channels. Backed by a single, centralised backend, every product, order, and inventory update stays perfectly in sync, helping brands deliver consistent experiences, expand their reach, and manage all channels effortlessly from one place.

ONDC Compliance

Owing to the vast scale of the open network and the multiple buyer and seller apps interacting within it, maintaining end-to-end compliance was critical. With StoreHippo’s deep expertise in managing large enterprise ecosystems and its ONDC-aligned architecture, Mystore ensured seamless compliance across buyer-seller flows, logistics, settlements, and operational protocols, enabling smooth, standardised, and transparent transactions across the entire network.

Enterprise-Grade Data Security And Privacy for All

With thousands of sellers and buyers transacting daily, data integrity and trust are paramount. Backed by StoreHippo’s PCI DSS and ISO-certified infrastructure, Mystore ensures compliance with the highest global security standards. Its cloud-native architecture provides built-in resilience, data encryption, and multi-level access controls, safeguarding every transaction and interaction. Together, these capabilities deliver end-to-end protection for businesses, partners, and customers across the ONDC ecosystem with enterprise-grade reliability.

Enterprise Tech For All

Managing complex enterprise operations while keeping the platform simple for first-time digital users was a major challenge. Mystore solved this by combining StoreHippo’s cutting-edge enterprise technology with an intuitive, easy to use interface tailored for every business model - B2B, B2C, B2B2C, Quick Commerce, and Hyperlocal - and every scale, from solopreneurs and marginalised sellers to large enterprises. For brands onboarding vast dealer and distributor networks, Mystore offers seamless management, real-time visibility, and scalability from a single dashboard. It delivers enterprise-grade power without complexity, helping every business go digital with ease and confidence.

Seamless Channel Migration

Many sellers already active on platforms like Amazon, Shopify, WooCommerce, or Magento wanted to explore the potential and reach of the open network but hesitated to join due to migration complexity and data loss concerns. To solve this, Mystore iused StoreHippo’s built-in channel migration tools that make transitioning effortless. Sellers can move or sync their entire catalog, inventory, and listings in just a few clicks, ensuring a smooth shift or coexistence across multiple platforms while expanding their presence on the ONDC network.

Fully Integrated Ecosystem

To help enterprises build their own custom digital ecosystems without relying on third-party plugins, Mystore offered a fully pre-integrated solution that connects every tool, channel, and partner seamlessly from day one. It comes with built-in logistics integrations for on-network, off-network, and hyperlocal deliveries, pre-connected payment gateways supporting all major digital modes, and inbuilt marketing tools like QR codes, digital catalogues, Google feeds, and SEO-optimised themes,  enabling businesses to scale efficiently without patchwork systems.

From Local Artisans to Enterprises – One Ecommerce Ecosystem Making Digital Commerce Seamless, Scalable And Smart

With StoreHippo powering the Mystore Seller and Buyer Apps for the ONDC Network, the brand quickly became a leading network participant, driving large-scale adoption and growth across India’s open digital commerce ecosystem. Mystore evolved into a unified, inclusive marketplace connecting small sellers, social enterprises, FPOs, government bodies, and enterprises through a seamless, ONDC Network-compliant infrastructure.

By automating cataloguing, integrating logistics and payments, and adding AI-powered tools for search, support, and personalization, StoreHippo enabled Mystore to simplify operations and deliver transparent, efficient experiences for every stakeholder, from grassroots sellers and SMEs to national enterprises.

Today, Mystore stands as a symbol of digital inclusion and scalable commerce, bridging millions of products, thousands of sellers, and multiple channels under one powerful ecosystem. With upcoming enhancements in AI-led automation, conversational shopping, and support for models like B2B, B2B2C, Quick Commerce and more, Mystore is shaping the next chapter of India’s ecommerce revolution and StoreHippo is proud to power its journey forward.