How Kisan Shop Digitised Agri-Commerce To Build An Agriculture Products Multi Vendor Marketplace With StoreHippo

Challenge- Reimagining Agriculture Commerce With a Tailored B2C Agri Marketplace

To create a truly inclusive agriculture marketplace that served the needs of farmers across India, Kisan Shop needed more than a basic ecommerce storefront, it required a future-ready online marketplace ecosystem capable of connecting a vast vendor network to end customers across India.

Initially operating on Shopify, Kisan Shop soon encountered platform limitations that hindered its ability to scale operations, streamline vendor management, and support domain-specific workflows crucial for agriculture retail.

Here are the key challenges Kisan Shop was facing:

• Struggled to build a fully integrated agriculture marketplace with tools to manage end-to-end operations
• Lacked flexibility to support agriculture-specific workflows and inventory complexity
• Faced difficulty in building a mobile app to reach mobile-first buyers and boost engagement in rural markets
• Faced limitations in delivering personalised storefront experiences for diverse buyer segments
• Encountered inefficiencies in managing multiple sellers and streamlining payout processes
• Vendors lacked autonomy to manage their own product catalogs or schedule shipments, leading to operational bottlenecks and delays
• Dealt with fragmented integrations and difficulty connecting with their offline supply chain and preferred third-party providers 
• Needed multilingual support to effectively engage rural buyers in their native languages
• Outgrew Shopify’s capabilities due to restricted features, limited scalability, and lack of deep customisation, and needed a smooth migration to an advanced platform

Kisan Shop needed a robust, flexible, and easy-to-manage enterprise ecommerce platform to power its growing multi-vendor agriculture marketplace. The brand was looking for an all-in-one solution that could simplify complex agri-specific marketplace workflows, streamline seller operations, support multilingual buying journeys, make integrations seamless and offer scalability for growth, without relying on fragmented plugins or expensive custom work. Most importantly, they needed a future-ready platform that could handle end-to-end operations while giving them full control to create a composable and customised digital ecosystem.

Solutions

Agri Ecommerce at Scale- Kisan Shop’s Innovative Agri Marketplace Powered By StoreHippo

StoreHippo’s AI-powered ecommerce ecosystem offered end-to-end features right from native multi vendor marketplace solutions to logistics and payment integrations, multilingual support and deep customisations, enabling Kisan Shop to scale and grow without tech bottlenecks.

StoreHippo’s headless and composable architecture, plug-and-play solutions and dedicated Shopify Channel Migration feature easily addressed all of Kisan Shop’s needs. 

Here is what Kisan Shop was able to achieve with StoreHippo:

Multi Vendor Marketplace

Kisan Shop leveraged StoreHippo’s (formerly StoreHippo)  native multi vendor ecommerce solutions to build a custom agri-products marketplace with a vast vendor network, diverse product offerings and streamlined deliveries. StoreHippo’s made it easy for Kisan shop to onboard vendors, manage their activities and streamlines their payouts effortlessly. With a battle-tested and automated order flow process, vendors were able to handle their respective deliveries easily and on time. 

Mobile App

Kisan Shop needed a multichannel presence and mobile app to reach its rural audiences. StoreHippo comes with a built-in mobile apps builder which made the Android app for Kisan Shop without additional coding effort.

Dedicated Vendor Dashboard

With StoreHippo’s vendor dashboard, Kisan Shop gave its sellers dedicated login access to independently manage products, inventory, and order shipments. Vendors can now add or update catalogues, track inventory in real time, and schedule deliveries for their orders, streamlining operations, reducing admin load, and enabling faster, more efficient fulfilment.

Pricing Override And Advanced B2B Features

To enable direct B2C engagement and improve pricing control, StoreHippo implemented the “Price Overrides” feature for Kisan Shop. This empowered the marketplace admin to define custom product prices for products listed in the global catalogue, overriding seller-listed prices when needed. The functionality offered greater control over pricing, helped run promotions easily, and ensured customers always saw consistent prices across the site.

StoreHippo’s other advanced features like Linked Products and Audit Logs further enhanced the agri marketplace’s operations allowing smart product management and enabling full visibility into user activities for both sellers and admin teams. Features like OTP-based login, COD-specific charges, and partial COD payments streamlined transactions. Kisan Shop also plans to enhance order panel visibility for admins and vendors to track key fulfilment actions.

Multilingual Marketplace Website

To expand reach and improve accessibility, StoreHippo leveraged its built-in multilingual capabilities to build a multilingual marketplace for Kisan Shop. The multi vendor marketplace was launched in English, Hindi, and Tamil, allowing farmers across different regions to browse, shop, and engage with the marketplace in their preferred language. This enhancement enhanced the user experience, driving deeper regional penetration.

Seamless Integrations

To build its unique ecommerce ecosystem that supported its operations, transactions and supply chain Kisan Shop leveraged the composable and API-first architecture of Mystore to integrate its preferred payment gateways, logistics providers and order tracking solutions.

Extensive Customisations and Scalability

Kisan Shop needed an advanced ecommerce ecosystem that could support a multi-channel marketplace presence while offering the flexibility to align with their unique brand identity and industry-specific workflows. Their goal was to deliver a seamless user experience for buyers and ensure smooth, efficient operations for sellers across the platform.

StoreHippo’s MACH architecture and headless setup enabled Kisan Shop to implement deep customisations with ease. Real-time webhook integrations ensured live shipping status updates synced directly to the admin panel, giving full visibility to both admins and vendors. This boosted fulfilment efficiency and customer communication.

Hassle-Free Migration From Shopify

Prior to migrating to StoreHippo, Kisan Shop faced significant limitations on Shopify, ranging from restricted inventory management and lack of built-in seller payouts to limited flexibility for pricing control, custom workflows and key features like price overrides and audit logs, which were only available on expensive plans. As their business scaled, reliance on third-party apps became inefficient. 

StoreHippo offered a seamless migration with its Shopify Channel Migration tool and offered built-in advanced features and plug-and-play solution that significantly reduced their go to market time. Its MACH architecture and headless platform enabled faster customisations, better performance and inherent scalability, empowering Kisan Shop to future-proof its growing agriculture marketplace with a unified, flexible and cost-efficient ecommerce ecosystem.

Making Farming Smarter By Bringing Best Agri Products To Kisans Across 15000+ PIN Codes

With StoreHippo powering its multi-vendor B2C agriculture marketplace, Kisan Shop built a future-ready ecommerce ecosystem tailored to the unique needs of Indian agri input industry and the farming community.

With StoreHippo powering its digital journey, Kisan Shop seamlessly scaled to 18,000+ PIN codes while engaging users in three languages. By digitising agri supply chains and streamlining end-to-end operations, StoreHippo enabled wider reach, tighter vendor control, and a significantly enhanced buyer experience.

As Kisan Shop continues to expand its footprint across India, StoreHippo remains a proud technology partner in its mission to empower farmers, simplify agri-commerce, and drive inclusive rural growth.