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Gunz
How Gunz Migration from WooCommerce To StoreHippo Transformed The High-Growth Ecommerce Brand
Powering Gunz’s platform migration with a scalable, performance-driven ecommerce foundation integrated with Xero and HubSpot to support rapid growth and seamless customer engagement.
About Gunz Dental
Gunz: Modernising a High-Growth Outdoor & Fitness Ecommerce Business with a Scalable Digital Commerce Platform
Gunz is an Australian ecommerce brand specialising in outdoor gear, fitness equipment, and lifestyle products, serving customers across Australia and New Zealand. With a broad and growing product catalogue catering to outdoor enthusiasts and active consumers, Gunz initially operated on a WooCommerce-based storefront.
As order volumes increased and regional operations expanded, the limitations of the legacy platform became more pronounced - particularly around performance under load, frontend flexibility, system integrations, and multi-currency commerce. These constraints began to impact customer experience and operational efficiency, limiting the brand’s ability to scale at pace.
To support rapid growth and regional expansion, Gunz migrated to a StoreHippo-powered ecommerce platform. The new implementation focused on delivering a high-performance, flexible architecture with seamless integration into core business systems, modernised frontend experiences, and built-in support for multi-geography and multi-currency operations.
This case study explores how Gunz leveraged StoreHippo’s enterprise ecommerce capabilities to modernise its technology stack, unify operations across regions, and build a future-ready digital commerce foundation capable of supporting sustained, high-velocity growth.
Gunz Dental’s Company Profile
Business Type: Retail & Ecommerce
Industry: Outdoor, Fitness & Lifestyle Products
Market Focus: B2C customers across Australia and regional expansion
Legacy: Migrated from WooCommerce to StoreHippo for performance, scalability, and integrations
Business Challenges
Performance and Scalability Constraints
Operating on a legacy WooCommerce setup, Gunz began facing performance bottlenecks as order volumes increased. Slower page loads and reduced responsiveness started impacting conversion rates and overall customer experience.
Fragmented Customer Engagement
The existing platform lacked seamless integration with key marketing and engagement tools. This restricted Gunz’s ability to deliver contextual customer interactions, automate conversations, and capture leads efficiently across the buyer journey.
Limited Frontend Flexibility
To compete effectively in a crowded retail market, Gunz required greater control over frontend experiences, especially category discovery and navigation. The legacy setup made it difficult to implement custom browsing experiences without compromising performance or maintainability.
Multi-Geography Expansion Requirements
With operations spanning Australia and New Zealand, Gunz needed a platform capable of supporting multiple geographies while maintaining consistent performance and operational control.
Country-Specific Payment And Currency Support
Serving customers across regions required seamless handling of AUD and NZD, along with region-appropriate payment workflows, capabilities that were cumbersome to manage on the existing platform.
To support rapid growth, regional expansion, and rising order volumes, Gunz needed a modern, scalable ecommerce foundation that could unify performance, customer engagement, and multi-country commerce under a single platform.
Solution: StoreHippo Flexible Enterprise Ecommerce Platform
Gunz migrated to StoreHippo with a focus on performance, architectural flexibility, multi-region readiness, and deep system integrations that directly support business operations and growth.
1. Migration from WooCommerce
The StoreHippo implementation replaced Gunz’s legacy WooCommerce storefront with a more scalable, flexible, and enterprise-ready ecommerce platform. This migration enabled:
- Improved site performance and reliability at higher order volumes
- Faster page load speeds and smoother user experience
- Simplified backend workflows for inventory, orders, and catalogue management
Gunz could migrate from WooCommerce to StoreHippo easily using the built-in channel migration tool of StoreHippo. This replatforming provided Gunz with a stable foundation capable of supporting rapid growth without performance bottlenecks.
2. Custom Integrations for Business Efficiency
StoreHippo enabled seamless integration with core business systems critical to Gunz’s operations and customer engagement strategy:
Xero Integration
Accounting data flows automatically between Gunz’s ecommerce backend and Xero, streamlining invoicing, reconciliation, and financial reporting while reducing manual effort.
HubSpot Chatbot Integration
The integrated HubSpot chatbot enables real-time customer engagement, automated support interactions, and lead capture, improving response times, engagement quality, and conversion efficiency.
StoreHippo’s API-based seamless integrations and centralised operations, improved visibility, and reduced dependency on manual processes across finance and customer support.
3. Purpose-Built Development and Frontend Enhancements
To support differentiated user experiences and future-ready frontend performance, StoreHippo delivered targeted custom development:
Angular → Vue.js Frontend Migration
The shift from Angular to Vue.js improved frontend responsiveness, performance, and long-term maintainability, while enabling richer, more interactive user experiences.
Custom “All Category” Page
A tailored “All Categories” browsing experience was developed to improve product discovery and navigation, allowing customers to explore a wide product range more intuitively and efficiently.
These enhancements strengthened both customer journey quality and internal merchandising flexibility.
4. Multi-Geography & Multi-Currency Ecommerce
To support Gunz’s presence across Australia and New Zealand, StoreHippo enabled:
- Multi-geography storefront management from a single backend
- Region-specific currency support for AUD and NZD
- Seamless handling of country-specific pricing and payment workflows
StoreHippo’s native go-global features, along with multistore capabilities made it easy for Gunzdental team to build a robust localised presence in Australia and New Zealand. They could offer their buyers a consistent buying experience across regions while maintaining centralised operational control.
5. Unified Ecommerce Foundation
The StoreHippo platform provided Gunz with a consolidated foundation for digital commerce, including:
- Centralised product catalogue and order management
- Mobile-responsive storefront performance
- Scalable, API-ready architecture prepared for future expansion and integrations
This unified foundation supports both customer-facing experiences and backend operational efficiency, enabling Gunz to scale confidently across markets.
Results And Business Impact
Exceptional Order Growth
After the platform migration and improvements, Gunz achieved a CAGR of 651.08% per year, reflecting substantial acceleration in order volumes and ecommerce performance.
This extraordinary growth underscores the combined impact of a performance-oriented platform, integrated systems, and a more engaging customer experience.
Enhanced Operational Efficiency
- Integrated Financials: Real-time data flow between ecommerce and Xero reduced manual accounting effort.
- Customer Engagement Automation: The HubSpot chatbot enhanced support capacity and automated lead capture.
- Frontend Performance Gains: The Vue.js transition and custom category page delivered faster, more intuitive browsing and improved conversion metrics.
Key Takeaways
Gunz’s migration to a StoreHippo-powered ecommerce platform delivered a modern, scalable, and future-ready ecommerce foundation built for rapid growth and regional expansion. The implementation enabled:
- Exceptional order growth (651.08% CAGR) supported by improved site performance, stability, and scalability
- Streamlined financial operations through seamless Xero integration, reducing manual reconciliation and improving reporting accuracy
- Stronger customer engagement and lead capture via integrated HubSpot chatbot workflows
- A flexible, high-performance frontend experience powered by Vue.js and custom category navigation
- Multi-geography and multi-currency commerce readiness, supporting operations across Australia and New Zealand with AUD and NZD payment flows
This case highlights StoreHippo’s ability to help fast-growing ecommerce brands migrate from legacy platforms to a unified, enterprise-grade commerce ecosystem designed for scale, performance, and long-term growth.