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Amar Radio
How Amar Radio Transformed from a Legacy Electronics Distributor into a Digital-First B2B Commerce Business with StoreHippo
Powering Amar Radio’s transition with a scalable B2B ecommerce platform that digitised complex pricing, RFQ workflows, and ERP-driven operations without disrupting existing business.
About Amar Radio
Taking a Legacy Electronics Distributor into the Digital-First Era
Founded in 1968, Amar Radio Corporation has spent decades building a strong reputation as an authorised distributor of electronic components and industrial products for some of India’s most demanding industries. With a vast catalogue spanning connectors, semiconductors, automation products, and interconnect solutions, Amar Radio has long been a trusted partner for OEMs, system integrators, and enterprise buyers across the country.
As procurement behaviour shifted and B2B buyers began expecting faster discovery, transparent pricing, and self-serve ordering, Amar Radio recognised the need to modernise its sales operations. Managing thousands of SKUs, complex pricing structures, and customer-specific requirements through largely manual or offline processes was no longer scalable.
This is where StoreHippo played a critical role. By enabling Amar Radio to centralise its catalogue, digitise order workflows, and offer a structured online buying experience without disrupting existing operations, StoreHippo helped the business extend its legacy into a future-ready ecommerce model.
This case study outlines how Amar Radio leveraged StoreHippo’s enterprise ecommerce capabilities to simplify product discovery, reduce operational effort, and build a digital storefront aligned with the expectations of modern B2B and B2C buyers - while continuing to scale with confidence.
Amar Radio’s Company Profile
Business Type: Distributor, Supplier, Manufacturer
Industry: Electronics & Industrial Components
Market Focus: B2B and B2C customers across India
Legacy: Operating since 1968 with extensive manufacturer partnerships and product lines.
Business Challenges
Amar Radio’s scale and product depth, built over decades, needed a new age digital transition to overcome limitations in traditional distribution and semi-digital workflows:
Limited Digital Discoverability
Product discovery and ordering were largely dependent on offline interactions and fragmented online listings. This slowed customer acquisition and made it difficult for buyers to explore the full breadth of Amar Radio’s catalogue independently.
Manual Pricing And Quotation Processes
Managing a large and technically complex SKU portfolio required manual handling of pricing, RFQs, and order entry. This increased operational effort and limited the ability to respond quickly to buyer enquiries.
Evolving B2B Buyer Expectations
Industrial and enterprise buyers increasingly expected a digital storefront with advanced search, price visibility, MOQ-based purchasing, and self-serve ordering capabilities that traditional setups could not support at scale.
To compete with modern ecommerce platforms while continuing to serve both wholesale and retail customers, Amar Radio needed a robust, flexible ecommerce foundation that could digitise complex B2B workflows without disrupting existing operations.
Solution: StoreHippo B2B Ecommerce Platform For Enterprises
Amar Radio partnered with StoreHippo to build a scalable, enterprise-ready ecommerce solution tailored to its specific operational and B2B requirements.
1. Custom Integrations with Existing Systems
StoreHippo enabled seamless integration with Amar Radio’s ERP environment by:
- Sharing secure API endpoints for real-time inventory synchronisation
- Enabling product add and update workflows integrated with Microsoft Business Central, ensuring data consistency across systems
This allowed Amar Radio to maintain a single central control for inventory and product information while extending operations digitally.
2. Purpose-Built B2B Ecommerce Development
StoreHippo delivered multiple custom developments aligned with Amar Radio’s buying and pricing logic:
- Complete B2B Ecommerce Solutions
End-to-end B2B ecommerce built to handle complex pricing, bulk orders, and enterprise workflows at scale. - RFQ Flow with Targeted Pricing
A customised RFQ process with dedicated fields for negotiated pricing and offer prices, enabling structured quotation workflows for enterprise buyers. - MOQ-Driven Category Pages
Custom category logic to enforce minimum order quantities, ensuring alignment with wholesale and bulk purchase requirements. - Custom Product Pages
Product layouts designed to support technical clarity, pricing variations, and B2B purchasing behaviour. - Custom Email & SMS Workflows
Transactional and communication flows tailored to Amar Radio’s order lifecycle and customer interactions.
3. Unified Ecommerce Platform
The StoreHippo implementation provided a consolidated ecommerce foundation with:
- Centralised Product Catalogue Management
Structured categorisation across product families such as passive components, power products, and connectors. - Flexible Pricing And Visibility Controls
Support for both standard retail pricing and B2B-specific price visibility based on customer type. - Mobile-Responsive Storefront
A fully responsive site optimised for both desktop and mobile usage, supporting modern B2B purchasing behaviour.
4. Scalable Architecture for Growth
The platform was designed to scale with Amar Radio’s business:
- API-Ready Framework
Prepared for future ERP, CRM, and logistics integrations as digital volumes grow. - Automation-Ready Ecosystem
Built to support future AI-driven analytics, recommendations, and operational automation without replatforming.
Results & Business Impact
Enhanced Digital Visibility
- Amar Radio’s complete product portfolio is now available through a structured, navigable online storefront, replacing static and fragmented listings.
Improved Buyer Experience
- 24×7 Self-Service Ordering: Buyers can browse, submit RFQs, and place orders independently, reducing dependency on manual sales support.
- B2B Price Transparency: Verified customers see tailored pricing, improving trust and conversion rates.
Operational Efficiency Gains
- Reduced Manual Intervention: Automated RFQ handling, order workflows, and system integrations reduced operational overhead.
- Future-Ready Scalability: The StoreHippo platform positions Amar Radio for omnichannel expansion, including marketplace and app-based ordering.
Key Takeaways
Amar Radio’s digital transformation with StoreHippo modernised its sales operations while preserving the complexity required for enterprise-grade B2B commerce. The implementation enabled:
- Ecommerce access for industrial and enterprise buyers
- Structured, self-serve purchasing for large and complex catalogues
- Scalable digital growth aligned with evolving buyer expectations
This case reflects StoreHippo’s strength in enabling enterprises with deep inventories and complex workflows to move from traditional distribution to a unified, future-ready ecommerce ecosystem.