Top 5 Saree and Lehenga Multi Vendor Marketplaces In India

By | Mar 01, 2021 | 970 views |
  • Top 5 Saree and Lehenga Multi Vendor Marketplaces In India

Are you planning to launch an online indian wear store? Do you want to increase your revenue by selling saree and lehenga online? Want to establish trust among online buyers to keep them coming to your store? Then, here is the goldmine of information, where you will discover the top 5 saree and lehenga multi vendor marketplace in India that are making millions by selling Indian ethnic wear.

We know they're an inspiration to you. And, to many young entrepreneurs who want to start an online business, but somehow they do not have the right direction or rather say, the right strategy in place.  

So to give you directions and strategy, here are 2 topics that we will cover - 

But before let's concentrate on the top 4 investments that made these marketplaces successful, and in the future, maybe yours too. They are- 

So now, let's reveal them. 

List of saree and lehenga multi vendor marketplaces in India

1. Myntra

Myntra enjoys 16 million online buyers every month that shop from 60+ product categories. However, the category that gains maximum sales is women Indian wear. 

3 strategies used by Myntra that every ecommerce owner should adopt

  • A mobile-friendly website that gave a boost in orders placed through mobiles. And 70% of the total orders come from mobile shoppers. 

  • Emphasis on personalized shopping experience through push notification for marketplace app users and email notifications for email subscribers.

  • Extremely attractive storefront (Homepage) enriched with clear images, and big fonts to display incredible offers. Buyers can easily navigate between product categories to make a purchase.

  • Online payment gateways integration to give secure, fast, and smooth payment experience. Cash on delivery or card on delivery is another flexible option for customers. 

2. Flipkart

Their very famous signature Flipkart Fashion receives huge attention from customers. It has a dedicated subcategory of saree and lehenga lovers under the ethnic wear. 

How Flipkart acquired 49 million shoppers on its online marketplace?

  • Killer marketing strategy that focused mainly on paid ads on Google and social media platforms. They also partnered with influencers and celebrities to increase sales on their multi vendor marketplace.

  • A uniform shopping experience on smartphones and tablets with a mobile-optimized website and marketplace app.

  • High converting category and product pages that hypnotize a buyer to click, checkout, and place an order, within a few minutes. 

  • Advance filter option on saree and lehenga category pages. It lets customers customize their results by choosing the price range, fabric type, occasion type, brand (4000+ brands), ratings, discounts, lehenga color, etc.

3. Amazon

Amazon is the largest marketplace, not only in India but in the world. The astonishing fact is - 1 lakh 10 thousand buyers in India search directly for ‘Amazon saree’ while shopping online per month.

Tactics that attracted 103 million monthly visitors on their website

  • Informative and convincing product pages of saree and lehengas. Pages include - fabric description, size, ratings, customer reviews, fabric color, brand name, the weight of saree material.

  • Effective use of upselling and crossing. Examples: recommendation to buy saree again (ordered in past), product suggestion based on browsing history, suggestion related to the current order. 

  • Easy website navigation that supports quick discovery of desired products. Amazon also has a search bar on the top of the website for fast shopping with no confusion. 

  • Strong online presence. Amazon’s website comes on the first page of Google when someone searches ‘saree online’ or ‘lehenga’. This is because of SEO (search engine optimization) and digital marketing. 

4. Ajio

An online fashion marketplace for both men and women. It has 150+ sellers under ethnic wear that sell sarees, suits, lehengas, kurta, etc.

What motivated 2.7 million buyers to shop from Ajio every month?

  • Their marketing strategy is influential and uses discounts, coupons, referral programs to sell saree, lehenga, and other ethnic wear. Also, they heavily promote their sale on social media, search engines, and through emails. 

  • Easy navigation that helps customers discover products and switch between categories easily. They have a search bar and menu bar that guide a customer in making purchases.

  • Flexible payment methods like cash on delivery, net banking, credit card, mobile wallet is given to customers, to lessen cart abandonment and push quick purchases. 

5. Nykaa Fashion

A fashion multi vendor marketplace that offers a range of products 300+ products under women wear. It has multiple categories like Indian wear, western wear, accessories, etc. 

  • Marketplace app to elevate the mobile shopping experience. Hence, enhance mobile sales and win the trust of smartphone buyers. 

  • Multi-currency support for international transactions and integration of international payment gateways for quick payments. 

  • Rich product pages that provide minute details about delivery, shipping time, manufacturers, brand, return policy, size, and products.

  • International shipping to 13 countries such as the US, UK, UAE, Australia, Hong Kong, South Africa, Afghanistan, South Africa, etc.

One simple step to launch your Online saree and lehenga marketplace with StoreHippo Software 

You know what you are just one step away from launching your own online venture. What is it? It's selecting the best marketplace software. 

The main task you need to do is look for 6 features before finalizing.  

  • Feature Rich Themes

A theme should be easy to use, attractive, device responsive(fits every device screen), and customizable. StoreHippo has 100+ editable themes that are primarily made for conversions and give phenomenal buying experience.

  • Marketplace App support

This is the era of mobile commerce. Along with an online store a successful marketplace business also needs an app. StoreHippo lets you create a mobile app right from the dashboard with no additional cost. Hence, you can ensure fast loading time on smartphones. 

  • Vendor Management

The marketplace software must give separate vendor dashboards to allow each seller the freedom to manage their order, delivery, and listing.  

  • Shipping Solutions

StoreHippo comes with a pre-integrated shipping solution i.e. ShipKaro delivers 26,000+ pin codes in India through selected shipping partners. 

  • Marketing Tools

To promote your store to millions, you need marketing tools integrated on your website. SEO support and social media integration in StoreHippo software help in enhancing online presence and customers. 

  • Supports Integration

It should support the integration of the website with social media, CRM, inventory software, accounting software, or any other third party tool. StoreHippo website builder lets you integrate third-party tools at a click. 

Final Takeaway

Would you still delay in opening your marketplace, when you have all the resources you can refer back and forth? 

We feel you don’t. And here is the course of action to begin your online saree business. 

Action 1: Research your audience and competitors. Steal the competitor’s marketing and website strategies. (research is already done for you in the above section)

Action 2: Choose a Marketplace builder that can simplify your job of creating an online saree and lehenga store. It should be easy to use, have rich features, and does not demand coding.

Action 3: Purchase a domain name (your online business name), e.g It should be catchy, easy to remember, and pronounce. 

Action 4: Sign up on a selected marketplace builder and start making your website. Select a theme, design homepage, activate the integrations, make product pages, upload content, etc. 

Everything cleared? Now it is the right time to start a multi vendor marketplace. Sign up for a 14 days free trial of StoreHippo marketplace software right away to begin your journey.

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