Top 5 Gym Equipment Multi Vendor Marketplaces in India

By | Feb 01, 2021 | 870 views |
  • Top 5 Gym Equipment Multi Vendor Marketplaces in India

The current generation of India is gym-savvy, owing to the increased awareness about health, wellness, and fitness in today’s time. Therefore, while the outbreak of COVID forced people to stay indoors, it could not stop them from bringing their gym to their homes. How so? Well, it started with them ordering gym equipment online and went further with them taking fitness classes online.

The fitness ecommerce industry saw a massive rise in the revenue post lockdown. Decathlon reported “Ecommerce has taken a massive lead in the last three months growing from a business share of 5% pre-COVID to 22-25% now.”(Source) Not just Decathlon, but the fitness ecommerce industry at large saw a huge increase in the sale of gym and fitness products and subscriptions to online classes. This has opened up new avenues for brands and businesses to venture into fitness ecommerce.

List of top 5 gym equipment multi vendor marketplaces in India

1. Decathlon Sports India

Decathlon is a popular name among the urban population for fitness related products. Did you know Decathlon is the largest sports goods retailer in the world? It has over 1500 stores in 57 countries. The group started selling in India in 2013 at its retail stores in different cities in India. Later, it started selling products online in categories such as outdoors sports products, water sports gear, gym equipment, sports-specific equipment, etc.

2. Viva Fitness

Viva Fitness is a leading seller of fitness equipment in over 100 countries across the world, including India. From treadmills and cross trainers to dumbbell racks and utility benches, Viva Fitness offers a variety of gym and fitness related gear and machines. Apart from sales, Viva Fitness also offers after sales services and equipment repairs, using genuine spare parts.

3. Cosco

An average Indian knows the name Cosco well. It is, after all, one of the most established sports goods brands in India making fitness and sports equipment more accessible to people since 1980. The multi vendor marketplace website of Cosco sells sports, health, and fitness products of international standards all over the country.

4. Nortus Fitness

Nortus Fitness is another top marketplace in India selling a range of cardio and strength training equipment. It has its own manufacturing unit that uses advanced technology to build excellent gym machines. Their online marketplace sells fitness equipment for bicep curl, shoulder press, leg extension, treadmills, bikes, and even steam and sauna products.

5. Fitness World

Fitness World is a market leader among gym equipment sellers in India, selling both commercial and home gym gear. From treadmills, cross trainers, bikes to gym stations, benches, water rower, all gym related products could be on its online marketplace. It has additionally built 9000+ commercial gyms across India in the last 25 years.

Are you planning to open up a gym equipment marketplace online? One of the easiest ways to do so is to opt for ecommerce solutions by StoreHippo, which is a leading ecommerce platform that has helped hundreds of brands build marketplace apps and websites from scratch.

Here are a few features that you can avail if you opt for StoreHippo as your ecommerce platform

1. Scalability and High Performance

Isn’t high-performance the first thing that comes to mind when you think of an ecommerce store? Well, with StoreHippo, you can rest assured of that. When you build a store on StoreHippo, you don’t have to worry about managing festive season rush or switching the ecommerce platform when the business needs change. Its scalable platform ensures that your marketplace expands to accommodate the growing business needs.

2. Customization

When opting for turnkey ecommerce solutions for your multi vendor marketplace, you don’t have to stick to the given templates. You should be able to set such a theme that reflects your brand identity and values. This is why you should choose an ecommerce platform such as StoreHippo that lets you customize the marketplace as per your choice, whether it is the colour, the fonts, or the discounts offered.

3. Mobile-Friendly

Let’s be honest, if it’s not mobile-friendly, it’s not good enough. With StoreHippo, build a mobile-friendly marketplace for your business. How so? Well, all the marketplace websites built on StoreHippo are progressive web apps or PWAs, which look, feel, and work like mobile apps when opened in a browser.

Additionally, build a marketplace app for free, right from the dashboard! Apps are more engaging and drive a great percentage of the overall sales. But do you need to pay extra for that? No. So, do you need to know how to code to build an app yourself? Absolutely not! On StoreHippo, apps can be built for free and with zero coding skills. Now, isn’t this cool?

4. Vendor-Friendly

Make the workplace a better place for your vendors. StoreHippo is the ideal marketplace platform, with vendor-friendly features such as:

  • Seller self registration:

This feature allows the vendors to register themselves quickly by entering details such as company name and address, bank details, etc. and start selling soon.

  • Vendor dashboard:

This is the most useful tool for a multi vendor marketplace as it allows different vendors to manage their operations independently. Moreover, here, they can get an overview of their whole business such as order summary, sales report, best selling product etc.

  • Seller pages:

This is an effective feature that provides your vendors with dedicated personal space to display their products and profile to the customers. On seller pages, they can list different categories of products they sell, highlight specific products, etc.

5. Integrated Shipping

Shipping is an integral part of any ecommerce sale and requires a significant amount of effort on part of the seller. However, for those who have created a multi vendor marketplace on StoreHippo, shipping has never been more easy.

Why so?

Well, StoreHippo is integrated with ShipKaro, its own logistics solution that offers easy shipping solutions to 200+ PIN codes in India. So, when you build a marketplace on StoreHippo, logistics is not something you have to worry about. 


Modern times have made India an aware country in regard to health and fitness, as more and more people have started giving importance to a healthy lifestyle, good food, and exercise routines. Along with that, easy access to data, increased availability of mobile phones and computers, and the outbreak of COVID have all come together to make ecommerce a comfortable space for consumers. In such a scenario, the gym equipment and fitness industry in India has evolved and has taken a steady step towards the future i.e. fitness ecommerce. 

If you are planning to step into the fitness ecommerce industry, this is the right time for you. While there are many successful gym supplies stores on the web, there is also space for many more. So, take inspiration from the leading gym products sellers and build your store without any further ado. Take a free trial of StoreHippo’s ecommerce solutions and start right away!

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