Top 5 Glasses And Eye wear Multi Vendor Marketplaces in India

By | Jan 07, 2021 | 788 views |
  • Top 5 Glasses And Eye wear Multi Vendor Marketplaces in India

Want to know top glasses multi vendor marketplaces in India that have secured customer trust in minimum time? Do you want to discover the exact strategies of these eyewear marketplaces?

If your answer is yes, then I am sure you even want to know the latest technologies they used. Right?

Stay glued! Because I am going to reveal some effective growth strategies used by the 5 best glasses marketplaces to convert website visitors into regular customers.

5 Eyewear multi vendor marketplaces and their unique ways to convince and convert new audiences

1. Lenskart

This specs marketplace gets two lakh visitors in a month and delivers nearly 800-900 glasses every day to 100+ cities in India. Isn’t that great? Let’s explore more. 

One methodology that leveled up Lenskart’s annual revenue: Lenskart ran a nationwide digital ad campaign on social media and Google that drove tons of visitors to their website. 

Using the custom marketplace building solutions, they created attractive web design, and discount offers on their website that converted those visitors into returning customers. 

Other Growth Tactics used: 

  • Easy website navigation and product filtration that boosted purchases and ended the confusion during online shopping.
  • High-converting home page that kept their customers engaged for a long time. Elements used are- customer video testimonials, sliders, call to action buttons(Shop now, View range), clear product images, menu, etc.
  • Faster checkout option with a phone number or Facebook ID.
  • Multiple Payment options to stop cart abandonment caused due to the non-availability of preferred payment channels. 

2. GKB opticals

Another multi vendor marketplace selling high-quality glasses from 32 global brands to 50+ cities in India. 

One Most Powerful Strategy: Deploying captivating discounts and offers on their homepage and social media pages that draw customers to buy instantly (even when they don’t need it). 

Other Growth Tactics used: 

  • Simple and minimalist website design that loads faster, especially on mobile devices. Thus, ensuring the ultimate shopping experience with no frustration.
  • A prominent “Home Service” section for the customers looking for eye checkups, lens consultation, and real-time brand selection, at home.
  • Responsive Navigation menu with visual elements like images of glasses, call to action buttons and links to category pages (which are gender-based as well as price-based).

3. Specsmakers

It is a south Indian optical selling platform that gained a lot of conversions and promising customers from their eCommerce website. 

One Most Powerful technique to increase customers: They typically conducted a survey to find out the pain points of their customers. After watching the results of the survey, they ran a social media campaign showing the pain point through visuals. The campaign attracted thousands of buyers to their online marketplace and offline stores. 

Other Growth Tactics used: 

  • WhatsApp, call, and email icons in the website footer for instant customer support.
  • Conversion friendly Website that has fast loading speed, easy navigation, one-click sign in, faster checkouts, and is mobile-friendly.
  • Crazy discounts and combo offer to sell the latest eyewear collections. Such as Frame + Arc lenses @ Rs 999. 

4. Lensbazaar

This multi seller marketplace sells a wide range of eyeglasses, sunglasses, and contact lenses from 5+ brands. 

Growth Tactics used:

  • Social media integration makes sharing easy. This also increased their following on Facebook and Twitter. 
  • Lenses Comparison option to help customers in selecting the best.
  • Rich product pages with real customer ratings, reviews, description, quantity, number of shipping days, price, discounts, fast checkout button and add to cart button.
  • Personalized purchase assistant through which customers can buy the correct lens, by selecting their right and left eye power plus base curve. 

5. Titan Eyeplus

An eyewear marketplace that sells spectacles, contact lenses, sunglasses, accessories for every gender and age. It has over 20 glasses vendors that sell on a commission basis. 

One simple yet effective way to boost monthly sales: Great promotion on all the social media sites and their website. By offering budget-friendly deals like frame + lens at 890, new frames starting at Rs 545 they earned great attention and sales from online customers.

Other Growth Tactics used: 

  • Free shipping, cash on delivery, and mobile wallets integration for payment.
  • Informative homepages with a dedicated menu, product categorization, clear graphics, sliders, and easy to find pages through effective linking.
  • Easy website navigation and fast loading website that boosted the shopping experience and checkouts.
  • Virtual try-on for glasses, Digital Eye Strain, and online eye screening facility on the website

Get started with StoreHippo Marketplace Builder: Build Your Marketplace and Start Selling Online 

Now I guess you have an idea on how to grow your eyewear and glasses marketplace. Right? 

Now we will come to the actual part - setting a multi vendor marketplace. For this, you have to-

  • Select marketplace software and,
  • Create your website

List of 7 must-have features in the best marketplace builder that you should look at before buying

1. Multi-vendor Support

To allow vendors to sell freely on your platform, you need software that gives features like - vendor dashboard, admin dashboard, vendor performance, and inventory management, etc.

2. Mobile-friendly website and Apps

A website that is fast to load and easier to navigate on mobile, convert maximum buyers.  Storehippo marketplace builder helps you in creating mobile responsive stores with no extra coding. If you wish to create an app for both Android and iOS users ZERO additional cost 

3. Search Option

By enabling the search options above the website menu can eliminate frustration and save time. This directly helps customers to find exactly what they need and buy it immediately. 

4. Personalized notifications

It gently pushes your customers towards checkout by sending real-time alerts via email, SMS, or push notifications. To send personalized deals, StoreHippo gives you insight into customer behavior by their browsing history.  

5. Information Rich Product pages

Do you like the product pages of Lenskart or Lensbazaar? To enable such informative product pages, you need rich tools that allow you to add 360 view images, videos, descriptions, etc.

6. SEO and marketing tools

SEO tools will help in enhancing your search visibility in Google and other search engines.  

7. Allow Third-Party Integration

To create a conversion-oriented website, you need to integrate payment channels, social media channels, and logistics solutions. 

When you sign up for StoreHippo, you will receive all of the above-mentioned features plus bonus services. 

I know I know! You want a recipe to build your own marketplace. Don’t worry you can check it at StoreHippo.


Stop guessing and procrastinating about launching your multi vendor marketplace to sell eyewear. And start preparing a list of resources you will need, plus, a marketing plan to grow your store. 

StoreHippo promises to give you the best marketplace builder. My question is - Are you ready to build your online glasses store? If yes, then sign up to avail 14 days free trial of StoreHippo.

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