They say that the food industry never goes out of business. From what we know, it only gets better with regular innovation and use of new technologies. The food industry in India has significantly changed over the last few years, and one of the biggest steps towards that was shifting to ecommerce. Yes, you know what we are talking about - food delivery apps and online marketplaces. According to a survey by LocalCircles, 81% people in India order food online. It’s no surprise that hundreds of online food delivery marketplaces have been built in the last few years.
In this article, we are going to discuss the top 5 food delivery marketplaces in India:
Swiggy is a top food ordering app in India available on Android and iOS platforms. With over 50 million downloads on the Google Play Store, Swiggy functions in almost all cities in India. It is more than just a food delivery app. With ‘Swiggy Stores’ offering delivery of groceries from nearby stores and ‘Swiggy Genie’ offering pick up and drop services for n-number of items, Swiggy has become more than just a noun and has transitioned into a verb that means ‘order delivery’.
Interesting fact: In an analysis between January 2019 and October 2019, Swiggy reported to have over 2.3 lakh delivery partners, out of which more than 1000 were women!
We all know that Zomato is a big name in India. But did you know that Zomato conducts business in nearly 25 countries in the world? Started in 2008 as a restaurant search platform, Zomato is now a leading food delivery app with a presence in 556 Indian cities and towns. In September 2019, there were 270 thousand listings on this platform. It also provides dining out services that are powered by Zomato Gold, their unique discount program that offers 1+1 on many meals and drinks.
FreshMenu was started in Bengaluru in 2014 and now offers food services in Mumbai and Delhi NCR as well. It is not a traditional food delivery service but follows a unique model. FreshMenu is a group of 27 online kitchens with a menu that changes every day. It has a staff base of 550 people and 700 delivery partners. New cuisines are being added to the recipe book of FreshMenu every day. Reasonable prices and fresh food have contributed to a demand of 12,000 orders every day.
If you live in Delhi or other metro cities in India, you must have seen Behrouz (biryani), Oven Story (pizza), Mandarin Oak (Chinese), and Firangi Bake as restaurant chains on different food delivery apps. But did you know they all belong to Fasoos?
Faasos was launched in 2011 in Pune as a cloud kitchen. Today, it has 160+ kitchens that deliver food under their own brand names. Today, it is working on expanding its business to UAE, Indonesia, Thailand, and Vietnam.
5. Amazon Food
Seriously, is there anything that Amazon does not do? In May 2020, while the rest of the world was busy cutting down businesses owing to the COVID pandemic, Amazon stepped into the food delivery market in India with its multi vendor marketplace Amazon Food. Currently launched in parts of Bengaluru, it is aimed at serving customers who look for prepared meals on Amazon along with other items.
These food delivery platforms have revolutionized the food market in India. As online ordering of food has become a preferred choice for consumers, tremendous opportunities have opened up for food ecommerce in India. If you wish to step into this, all you have to do is choose an ecommerce platform that can help you build a multi vendor marketplace for online food business.
Build your Online Food Store with StoreHippo
StoreHippo is an ecommerce platform that offers turnkey solutions to help you build online websites from scratch. It is a flexible platform with inbuilt features to cover all your marketplace needs. Some of the unique features that make it a great choice for food ecommerce are:
1. It is a Multi Vendor Platform
What is a marketplace without its vendors? The truth is that a market is only as strong as its sellers make it. Which is why, when you build a multi vendor marketplace, it is important to ensure that all your vendors are managed well.
StoreHippo helps you build online marketplaces that come with a host of features to carry out ecommerce with ease. Such as seller self-registration to allow quick onboarding of different vendors, separate vendor dashboard for ease of operation, automatic commission set up, inventory management, etc. Moreover, the admin has complete control over the activity of the vendors.
2. It is Customizable and Flexible
Whether you are building a food delivery marketplace or dining out app, one of the most important features to check in your ecommerce platform is that it should be customizable. Every brand has a unique identity, and no one wants to compromise on that when they build an online marketplace. The right ecommerce platform would let its users customize the layout, fonts, colours, designs, theme, etc. as per their preferences.
Flexibility is another feature that is highly important for any ecommerce business. A flexible ecommerce platform would easily handle peak traffic without you having to buy additional server space. A flexible platform grows as your business grows.
3. It comes with Pre-Integrations
Online grocery and food delivery businesses have a lot of things to manage. From managing orders and making delivery arrangements to making online payments and keeping the customer updated about the status of delivery, they have to do it all.
To make things easy, StoreHippo supports different integrations so that you carry out your business easily. For payments, it is integrated with a number payment gateways supported all over the world. For promotion and communication, it supports integration with SMS and email service providers. For shipping, it has a shipping engine called Shipkaro that offers logistics service with automatic order sync.
4. It is designed for Mobile
If you are building a multi vendor marketplace, it is imperative that you choose a platform that develops sites for mobile. As a big majority of food orders are placed on mobile, it only makes sense to go for a mobile-friendly platform for your food marketplace. StoreHippo is an excellent choice for this as it develops progressive web apps that look, feel, and work like mobile apps.
The last reason why you should try StoreHippo is that you can try it for free! So, whether you’re starting a health and fitness website or a wholesome food delivery marketplace, we have the right solution for you. Want to check it out yourself? Schedule a demo right here.