Top 5 Fashion Multi Vendor Marketplaces In India

By |Updated Date : Dec 01, 2022 | 5 Comments | 5664482 views | Oct 27, 2020
  • Top 5 Fashion Multi Vendor Marketplaces In India

Do you know? The expected ecommerce revenue for online fashion stores in India is expected to rise by 16.32% (2022-2027) resulting in a market volume of US$39.42bn in 2027.

This means the chances to grow are high for the industry. 

I know you're a bit sceptical about your online clothing marketplace growth. But hey, let’s get our doubts cleared! Let me guide you through the process.

And through data-driven evidence, I will reveal the revenue-building strategies used by the top 5 multi vendor marketplaces. These tactics have literally delivered subsequent profits to these fashion ecommerce websites.  

List of Top 5 Fashion Multi Vendor Marketplaces In India

Here is a list of 5 successful online apparel marketplaces in India and their proven success strategies.

1. Myntra

Myntra, an online clothing store founded in 2012 by IIT alumni and in 6-7 years, it gained the name of ‘biggest online fashion retail marketplace’.

5 Success Strategies of Myntra 

  • Third party Logistics integration to deliver to small cities 
  • Use of discounts and coupons to heavily promote sale
  • Use of personalized notification 
  • Attractive Website design with a proper balance of images and text
  • Partnered 100+ fashion brands

2. Limeroad

A multi vendor marketplace started as an online clothing store but later synthesized into selling both fashion and lifestyle products. 

4 Success Strategies used by Limeroad

  • Effective vendor management permitting 600+ vendors to sell.
  • Launched Mobile App and mobile friendly website for smartphone buyers.
  • Incredible user experience with informative product pages, fast loading pages, product categorization, clear images and more.
  • Multi-lingual support for both English and Hindi speaking users.

3. Nykaa

An online fashion marketplace that has simplified the online shopping of beauty and apparel products for both men and women. It sells over 1,30,000 products from 1300+ brands.

5 Success Strategies used by Nykaa

  • Order management system that allowed multi location order fulfillment 
  • Logistics integration to sell across 1000+ pin codes, faster.
  • Robust Inventory model where vendors can directly deliver to customers.
  • Launched their own beauty brand that bring huge profits (apart from commissions)
  • Offering personalized discounts, purchase points, coupons etc to each customer maximize their returning sales.

4. Koovs

A multi vendor marketplace selling fashion products for both men and women. It has around 70+ brands covering celebrity, international and local brands. 

5 Success Strategies used by Koovs

  • Heavy deals, vouchers and discounts ranging between 50-90%
  • Terrific shipping service with logistic integration on the website.
  • Integrated payment gateways including multiple banks and mobile wallets.
  • Partnered with national and international brands selling apparel and other fashion products
  • Mobile app for both Android and iOS users to give a fast shopping experience.
  • Conversion friendly products pages, with elements like item description, images, sizes, call to action buttons, price, discounts, delivery information, etc

5. Ajio

It is an online clothing and fashion marketplace which is a division of Reliance Retail. Their ecommerce website has 100 + premium brands offering affordable, quality fashion products to online buyers.

6 Success Strategies adopted by Ajio

  • Delivers to 15000+ pin codes all over India using third party logistic partners.

  • A 30 day return policy, discounts and loyalty points to win customer trust

  • Promotion on social media platforms like Facebook, YouTube, Twitter, Instagram.

  • Easy website navigation and product categorization made online shopping easy and resulted in more checkouts.

  • Effective use of Call to actions buttons on every page to push purchases. 

  • Upselling and Cross Selling functionality

How StoreHippo’s Marketplace Builder Can Help You In Achieving Growth

Undoubtedly, StoreHippo promises all the functionalities, used by above fashion marketplaces to enrich the user experience. 

Just like Myntra, you can also integrate multiple shipping solutions with StoreHippo inbuilt logistics solutions, to deliver globally. By using this, you can

  • Track and schedule delivery

  • Enable COD support on website

  • Deliver 27000+ pin codes

  • Keep track of vendor’s inventories, whether it is in-stock or not

Other features that you get in StoreHippo multi vendor marketplace software

  • Product Management: With this option, you can give authority to different fashion product sellers to independently handle their orders and shipping of listed products. Also, they can add and update inventory, product variants, product details, pricing, etc.

  • Dedicated Vendor Dashboard:  Vendor gets a snapshot of his business using the dashboard which provides order summary, sorting functionality, sales report, best selling products, revenue details and much more.

  • Manage Multiple Vendors: Manage vendor’s activities. Like their invoices, ledger, performance, personal details and inventories at one place.

  • Personalized Notifications: 75% of consumers prefer to receive personalized messages, offers, and product recommendations from brands. By tracking buyer’s shopping behavior on your online store, fashion marketplaces can throw highly personalized SMS, emails, and push notifications. Eventually, you will see an increase in conversion rate.

  • Shipping and Discounts: Set up vendor specific shipping charges and discounts to promote your bestselling vendors or products. Choose from multiple shipping partners to optimize shipping costs and maximise ROI

  • Permit Vendors to Manage Orders and Shipping: Your vendors can easily complete orders without bothering you. They will have easy access to order details like open, cancelled and completed orders on StoreHippo’s vendor dashboard. They can even generate and print invoices for every order.

Final Takeaways

The logic behind explaining these powerful strategies that skyrocketed their fashion marketplace growth is to give ideas and turn your growing process more easier. By using such techniques, you can eliminate the time consuming guesswork as your competitors have already done it for you. 

Here are 7 suggestions you can consider to build a successful marketplace.

  1. Make a mobile friendly fashion ecommerce website

  2. Add multiple payment gateways 

  3. Provide different payment modes to enhance shopping flexibility

  4. Website design should be attractive and device responsive

  5. Include social media icons in footers and product pages

  6. Make information rich product pages with 2-3 call-to-actions to push customers towards the checkout page

  7. Delight customers with coupons, free delivery, discounts, free vouchers, loyalty points, etc. If you also want to display discounts on your website, you can use the discount engine available in StoreHippo’s dashboard

Build your fashion store with easy to use multi vendor marketplace software. Get started with StoreHippo’s ecommerce software to reach new customers. And, the best part is - it offers a free trial for 14 days. Go grab this opportunity now! 


Yes, you can build a fashion multi vendor marketplace like Myntra seamlessly with StoreHippo. We offer powerful features and tools like enhanced end-to-end vendor management solutions, separate vendor and admin dashboards, adaptive payments etc to help you build, run and manage your fashion marketplace effortlessly. 

You can ensure a smooth product management process on your multi vendor platform by giving the vendors authority to independently manage their orders and shipping of their products. With the powerful and easy to use tools to manage their products and brands, vendors can also update inventory, add products, change pricing etc. 

No, with StoreHippo's multi vendor management system, you can seamlessly manage multiple vendors on your fashion multi vendor marketplace. StoreHippo offers end-to-end vendor management solutions, wherein vendors can add, edit, upgrade products by logging in. Business owners/admins have complete control over vendor activities and also get a detailed overview of vendor performance. 

With the headless architecture by StoreHippo, you can offer multi-level personalizations like building personalized landing pages, user-group-based pricing, multilingual content, user group-based payment and shipping solutions and more. 

You can streamline your order delivery process with the delivery management solutions from StoreHippo. You can seamlessly integrate your own fleet of delivery boys and manage them using the in-built delivery boy management software.

Yes, to reach your potential customers on the mobile phones, all you need to do is create Android or iOS mobile apps. Built on mobile-firtst technology, StoreHippo enables you to leverage m commerce to gain more customers. Also, the stores powered by StoreHippo are PWA stores that look, work, and feel like mobile apps. These PWA stores run seamlessly evne on entry level devices. 

StoreHippo helps businesses retrieve their lost customers with its powerful tool for recovering abandoned cart with follow up notifications. You can also personlize the mail notifications to convert the abandoned cart and its customers. 

Yes, with StoreHippo’s in-built mobile apps builder, you can build Andriod and iOS fashion marketplace apps at no additional costs without the need of any coding. 

Yes, StoreHippo comes with multiple go global features to help you grow into global markets and cater to global customers. With 60+ domestic and international payment gateways, multiple global currencies and multilingual features at your disposal, you can seamlessly expand yoru business into global markets. 

StoreHippo comes with built-in multi-layer protection to secure your business and customer’s data. You can also secure your online transactions with PCI DSS compliant payment gateway partners. The in-built one way encryption protects and stores all sensitive information like passwords, mitigatingting the possibility of data theft.

Leave A Comment


It's exciting to know that there are multi-vendor marketplaces in India dedicated to fashion. I'm curious to discover the top options mentioned in this blog. A good share indeed.

By: Saroja Varman
Jul 04, 2023   Reply

Replies :
Hi Saroja, thanks for appreciating our blog on Top 5 Fashion Multi Vendor Marketplaces In India. If you need our help setting up your store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Jul 04, 2023

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Your blog post was a captivating read. I found the storytelling approach you took to be engaging, and it helped me relate to the topic on a personal level.

By: Dev Raj
Jun 07, 2023   Reply

Replies :
Hi Dev, thanks for appreciating our blog on Top 5 Fashion Multi Vendor Marketplaces In India. If you need our help setting up your store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Jun 08, 2023

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Your blog is one of my favorites to read. I always learn something new and your writing style keeps me engaged from beginning to end

By: Kuldeep Yadav
Apr 18, 2023   Reply

Replies :
Hi Kuldeep, thanks for appreciating our blog on Top 5 Fashion Multi Vendor Marketplaces In India. If you need our help setting up your store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Apr 19, 2023

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Your blog is a great resource for anyone who wants to learn more about this topic. I will definitely be sharing it with my friends and colleagues.

By: Prem Pandey
Mar 23, 2023   Reply

Replies :
Hi Prem, thanks for appreciating our blog on Top 5 Fashion Multi Vendor Marketplaces In India. If you need our help setting up your store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Mar 23, 2023

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There's a lot to be learned from the top Indian fashion marketplaces. This blog does a great job in elaborating on the marketplaces and breaking down their strategies. Looking forward to reading more such articles.

By: Aditi Sharma
Dec 02, 2022   Reply

Replies :
Hi Aditi, thanks for appreciating our blog on Top 5 Fashion Multi Vendor Marketplaces In India. If you need our help setting up an online store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Dec 02, 2022

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