Getting a diagnostic test done used to mean finding a nearby lab, checking availability, calling for an appointment, and travelling to the centre. Now diagnostics marketplaces let customers discover tests online, compare options, choose a convenient slot, and even get samples collected at home.

For businesses, this changing customer behaviour creates an opportunity to bring multiple labs and diagnostic service providers into the digital ecosystem. With the right model, businesses can make it easier for providers to reach more customers while giving users greater choice and convenience.

Platforms such as Curelo, Tata 1mg, PharmEasy, Practo and Healthians are already making diagnostic services more accessible through online bookings, home sample collection, digital reports and health packages. Their growing presence shows how technology is reshaping the way people manage routine diagnostic needs.

If you are planning to build a multi-vendor marketplace for diagnostic services, these platforms offer useful lessons on provider onboarding, test discovery, bookings, sample collection, and report management.

Let’s explore five leading diagnostics marketplaces in India, what they are doing well, and what businesses can learn from their models.

How Diagnostic Multi-Vendor Marketplaces Are Transforming Healthcare in India

The growing adoption of online diagnostic services is transforming how customers discover and book healthcare tests in India. Diagnostic multi vendor marketplaces can bring multiple labs and diagnostic providers onto one platform, giving customers greater choice, convenience, and easier access to diagnostic services across locations.

Here are some numbers that show how quickly online diagnostic marketplaces are growing in India:

• 70,000+ diagnostic tests are processed every day through PharmEasy
• 70 million customers have been served by PharmEasy to date
• 2 lakh lab tests are conducted monthly through Tata 1mg's diagnostics business
• 50+ cities are served by Tata 1mg's diagnostic labs network

Source : PharmEasy, Tata 1mg

These numbers point to a clear opportunity for businesses to make diagnostic services more accessible through specialised online marketplaces. With digital platforms already handling thousands of tests and serving customers across multiple cities, businesses can bring multiple diagnostic providers together and enable customers to discover, compare, and book tests in one place.

Several platforms are already leveraging this shift to make diagnostic services more accessible and convenient. Let’s look at five successful online diagnostic marketplaces that are shaping the online diagnostics landscape in India.

Top 5 Online Diagnostics Marketplaces in India for Growth Inspiration

From finding the right test to booking home sample collection, these diagnostic marketplaces are making it easier for customers to access healthcare services online.

Let’s take a closer look at what makes these platforms stand out:

1. Curelo

Curelo is a diagnostic aggregator that brings multiple trusted diagnostic labs together on one platform. Customers can compare labs based on prices, test parameters and turnaround time before choosing a lab and booking a test. It also offers home sample collection and digital reports, making the diagnostic booking process more convenient.

How Does Curelo Reach Online Customers and Make Booking Easier?

• Multi-lab comparison brings diagnostic tests from multiple trusted labs onto one platform, allowing customers to compare options based on price, test parameters and turnaround time.
• Easy test discovery and booking lets customers search for tests, choose a preferred lab, select a convenient appointment slot and complete the booking online.
• Mobile-first experience allows customers to browse tests, book diagnostic services and access health information through Curelo’s digital platform.
• Home sample collection lets customers schedule sample collection from their homes, making diagnostic testing more convenient.
• Digital reports allow customers to access their test results online instead of waiting for physical copies.
• AI-powered Smart Reports analyse health reports and provide trends, risk indicators and easy-to-understand health insights.
• Dr. Curelo AI health companion helps users understand their reports, ask health-related questions and get guidance around their health information.
• Additional health support such as diet consultation extends the digital experience beyond test booking and reporting.

2. Tata 1mg

Tata 1mg has made online diagnostic booking easier by bringing tests and health packages from multiple certified labs onto one platform. Customers can search for tests, select their preferred lab, compare prices and ratings, and schedule home sample collection.

How Does Tata 1mg Capture Online Customers?

• Multi-lab diagnostic marketplace brings tests and health packages from multiple labs onto one platform, making it easier for customers to search and compare diagnostic options.
• Easy test discovery and comparison allow customers to find individual tests and packages, compare prices and lab ratings, and select a suitable option.
• Mobile-first booking experience lets customers search for tests, book home sample collection and access diagnostic services through the Tata 1mg marketplace app.
• Home sample collection allows customers to choose a convenient time slot and have samples collected by trained phlebotomists at home.
• AI-powered health insights help customers understand their reports and health information through Tata 1mg’s AI-enabled health features.
• Digital and WhatsApp reports give customers convenient access to their diagnostic results without depending on physical copies.
• Live phlebotomist tracking helps customers track the sample collection professional during eligible home collection appointments.
• Doctor consultation extends the healthcare journey beyond diagnostics by giving customers access to medical guidance when they need help understanding their health concerns or reports.
• Integrated healthcare ecosystem connects diagnostics with medicines and doctor consultations, allowing customers to manage multiple healthcare needs through one digital platform.

3. PharmEasy Diagnostics

PharmEasy Diagnostics offers online access to a wide range of lab tests and health packages, along with home sample collection and digital reports. Its website and marketplace app make it possible for customers to browse tests, select a suitable option and schedule a collection slot from home.

How Does PharmEasy Attract Online Diagnostic Customers?

• Wide range of tests and health packages helps customers discover routine tests, preventive health checkups and packages for different health needs in one place.
• Discounts and offers across diagnostic tests and packages make it easier for customers to find affordable testing options and encourage online bookings.
• Easy online booking lets customers select tests, choose a convenient home collection date and time, provide the required details and complete their booking digitally.
• Mobile-first experience allows customers to search for diagnostic tests, book home sample collection and access their reports through the PharmEasy app.
• Home sample collection brings diagnostic testing to the customer’s doorstep, removing the need to visit a diagnostic centre for eligible tests.
• Swasth.AI helps customers understand their lab reports by analysing results and providing AI-powered health insights and personalised recommendations.
• Digital and WhatsApp reports make it convenient for customers to receive and access their test results online.
• Flexible payment options allow customers to pay online or, where available, pay during sample collection.
• Integrated healthcare ecosystem connects diagnostics with medicines and other healthcare services, giving customers a more connected digital healthcare experience.

4. Practo

Practo has expanded beyond doctor consultations to offer online diagnostic test booking through Practo Associate Labs. Customers can book individual tests and health checkup packages, arrange home sample collection and receive reports through the Practo app.

How Does Practo Make Online Test Booking Easier?

• Top booked tests displayed upfront help customers quickly discover commonly booked tests such as thyroid profiles, CBC, lipid profiles and vitamin tests.
• Easy test search and add-to-cart booking allows customers to select multiple diagnostic tests before proceeding with their booking.
• Mobile-first experience lets customers search for tests, book diagnostic services and access reports through the Practo marketplace app.
• Home sample collection allows eligible customers to have their samples collected at home by certified professionals at a scheduled time.
• Health checkup packages organised for groups such as men, women, senior citizens and corporate users make it easier to select a relevant set of tests.
• Digital reports allow customers to access their diagnostic results through their Practo account and receive reports by email.
• Online doctor consultation extends the healthcare journey beyond diagnostics, allowing customers to seek medical guidance when needed.
• Integrated healthcare ecosystem brings diagnostics, doctor consultations, medicines and health records together, giving customers access to multiple healthcare services through one digital platform.

5. Healthians

Healthians focuses on doorstep diagnostics, offering blood tests, preventive health checkups and full-body health packages that customers can book online. Its marketplace app also supports home sample collection, order tracking, digital reports and health-related features, making regular health testing easier to manage from home.

How Does Healthians Attract and Convert Online Customers?

• Doorstep-first diagnostics lets customers book blood tests, preventive checkups and full-body health packages online without needing to visit a diagnostic centre.
• Wide range of health packages helps customers find relevant testing options across areas such as preventive health, women's health, men's health, senior care and lifestyle-related concerns.
• Mobile-first booking experience allows customers to search for tests, schedule home sample collection and manage their diagnostic bookings through the Healthians app.
• Free home sample collection makes online testing more convenient by bringing trained phlebotomists to the customer's doorstep.
• Digital and WhatsApp reports allow customers to access their test results conveniently after sample collection.
• Smart Reports and AI-powered insights help customers understand their results through easier-to-read health reports, automated analysis and personalised health recommendations.
• Online health guidance gives customers access to wellness and health support beyond the diagnostic booking and reporting process.
• Flexible payment options support convenient online payment as well as payment options available during sample collection.
• Integrated digital healthcare experience connects test booking, home collection, reports and health guidance within the same customer journey.

The success of these online diagnostics marketplaces shows that growing an online store is not just about offering more tests. Customers also look for easy discovery, transparent choices, convenient booking, home sample collection and reliable digital experiences.

For enterprises planning to build a diagnostics multi vendor marketplace, these brands offer practical insights into bringing multiple providers together while keeping the customer journey simple. The right marketplace platform can make it easier to manage vendors, services, bookings, payments and fulfilment as the business grows.

With the right technology and a clear focus on customer needs, enterprises can build an online diagnostics marketplace that makes testing easier for customers while giving the business room to grow.

What Can Businesses Learn From These Diagnostics Marketplaces?

The success of these multi vendor marketplaces shows that building a successful online diagnostics business is not simply about putting a list of tests online. Customers want clarity before they book and convenience throughout the testing journey.

The strongest diagnostics marketplaces bring several important elements together:

• Multiple verified labs and diagnostic service providers
• Easy discovery of tests and health packages
• Transparent pricing, discounts and offers
• Simple test comparison and selection
• Convenient appointment scheduling
• Home sample collection
• Secure and flexible payment options
• Digital, app-based and WhatsApp reports
• AI-powered report analysis and health insights
• Mobile-first booking and service access
• Connected healthcare services such as doctor consultation
• Multiple customer touchpoints across website, app and other digital channels
• Customer support and timely communication
• Strong vendor, booking and order management
• Scalable infrastructure for managing providers, services and customer journeys

For enterprises looking to build a multi vendor marketplace for diagnostic services, these capabilities are the core elements that can help create a business that scales smoothly as customers, providers and bookings grow.

How to Build a Successful Diagnostics Multi Vendor Marketplace in India

Building a diagnostics multi vendor marketplace involves much more than giving labs a place to list their tests. The platform needs to support the entire journey, from provider onboarding and service listing to booking, home sample collection, payments and report delivery.

A scalable marketplace should make it easy for enterprises to onboard multiple pathlabs and diagnostic centres while giving each provider the tools to manage its services and bookings. At the same time, the marketplace owner needs centralised control over pricing, commissions, customers, serviceability and day-to-day operations.

The customer experience matters just as much. A well-designed marketplace app can let customers search and compare tests, book appointments, schedule home sample collection, track bookings and access digital reports from their smartphones. Features such as AI-powered report insights and online health guidance can add further value after the test is completed.

The technology behind the marketplace plays an equally important role. Enterprises need an AI-powered ecommerce platform that can handle multiple providers, locations, services and workflows while keeping operations manageable as the marketplace grows. Support for mobile, web and other digital touchpoints can also help businesses create a more connected experience for both customers and diagnostic providers.

How Does StoreHippo Help You Build a Feature-Rich Diagnostics Marketplace?

StoreHippo helps enterprises build scalable diagnostics marketplaces that bring multiple service providers, customers and business operations together on a single platform.

From vendor onboarding and catalogue management to payments, fulfilment, customer communication and analytics, its built-in capabilities help businesses manage the different moving parts of a diagnostics marketplace from one central platform.

Key StoreHippo Features to Build a Successful Diagnostics Multi Vendor Marketplace:’

1. Native Multi-Vendor Marketplace Solutions

StoreHippo comes with built-in vendor management capabilities that enable enterprises to onboard and manage multiple diagnostic labs and service providers from one central platform.

Each vendor can get its own dashboard to manage services, prices, availability and orders, while the marketplace owner retains central control over vendor activities, commissions and marketplace operations.

2. Complete Vendor Solutions

StoreHippo provides end-to-end vendor management tools that simplify provider onboarding and administration. Diagnostic labs can submit their details and apply to join the marketplace, while administrators can review, approve and manage vendor applications.

Businesses can also configure flexible commission rules for different vendors, helping them create revenue models that suit their diagnostics marketplace.

3. AI-Powered Commerce Capabilities

StoreHippo multi vendor marketplace provides built-in AI capabilities to help businesses manage and improve digital commerce experiences.

Its AI-native core offers AI-powered cataloguing to automatically generate product titles, descriptions, tags, categories and other product information directly from product images. Enterprises can also use the AI image editing tool Magic Edit to refine images, intelligent discovery and recommendations to help customers find relevant products based on their intent, context and behaviour, and assisted conversational buying journeys via custom AI to guide customers through product discovery and purchase decisions.

Enterprise brands can create custom agentic AI assistants for buyers, sellers, and internal teams to automate interactions and workflows, while a shared unified intelligence layer across catalogue, discovery, operations, and support brings these capabilities together.

For a diagnostics marketplace, these capabilities can help make test discovery more relevant while reducing repetitive manual work.

4. Mobile-First Omnichannel Solutions

Customers increasingly expect to book healthcare services from their smartphones. StoreHippo's built-in no-code mobile app builder enables businesses to launch Android and iOS apps and PWAs from a central admin dashboard.

StoreHippo multi vendor marketplace platform also supports multiple commerce touchpoints, including websites, WhatsApp, conversational commerce, AI commerce channels and more. This gives diagnostics businesses more ways to stay connected with customers throughout the booking journey.

5. Pre-Integrated Shipping and Payments

A diagnostics multi vendor marketplace needs to manage more than just online payments. Depending on the business model, it may also need to coordinate sample collection, fulfilment and service requests.

StoreHippo supports multiple payment gateways and pre-integrated logistics solutions, helping businesses manage orders and fulfilment from a central dashboard.

6. Unified Admin Dashboard

StoreHippo provides a unified dashboard for managing vendors, services, customers, orders, conversations and fulfilment across channels.

For a diagnostics marketplace, this gives the marketplace owner better visibility into bookings, providers, and operations without having to manage each function through separate systems.

7. Unified Conversational Dashboard

Customers may have questions about test preparation, booking slots, sample collection, or order status. StoreHippo enables businesses to manage conversations across WhatsApp, chat, email, SMS, etc from an AI-powered unified dashboard.

This helps businesses maintain conversation history, automate responses, and provide more consistent customer support.

8. Marketing and Promotion Tools

StoreHippo comes with built-in marketing capabilities such as SEO tools, discount engine, loyalty programmes, abandoned cart recovery, personalised promotions and push notifications.

Businesses with diagnostics marketplaces can use these tools to promote preventive health packages, seasonal checkups and relevant diagnostic services while encouraging repeat bookings.

9. Seamless Integrations

StoreHippo supports 150+ integrations, helping enterprises connect their multi vendor marketplace with essential business systems across payments, logistics, CRM, marketing, accounting and customer support. Businesses can integrate payment gateways, shipping and fulfilment providers, CRM and support tools, analytics and marketing solutions to create a connected commerce ecosystem. This gives enterprises the flexibility to adapt their technology stack as their provider network and operational requirements grow.

This gives businesses the flexibility to build a diagnostics ecosystem that can evolve as their provider network and operational requirements grow.

10. Headless and API-First Architecture

StoreHippo is built on MACH architecture, giving enterprises the flexibility to create custom digital experiences and connect their marketplace with existing enterprise systems.

This API-first approach can be particularly useful for diagnostics businesses that already have laboratory, healthcare, CRM, ERP or other backend systems and want to create a modern digital marketplace experience around them.

Conclusion

The growth of online diagnostics is creating a strong opportunity for enterprises to bring multiple laboratories and diagnostic providers together through digital marketplaces. Customers are already becoming comfortable with searching for tests online, comparing options, booking home sample collection and receiving reports digitally.

The success of Curelo, Tata 1mg, PharmEasy, Practo and Healthians shows that convenience, choice and a smooth customer journey can make a diagnostics platform stand out.

For businesses planning to enter this market, the next step is to build the right technology architecture. A scalable multi vendor marketplace can help manage multiple labs, services, bookings, payments and customer interactions from one place.

StoreHippo helps enterprises build and scale diagnostics marketplaces with built-in vendor management, AI-powered commerce capabilities, mobile-first experiences, unified operations and flexible integrations.

Want to build your own diagnostics marketplace and bring multiple pathlabs onto one digital platform?

Book a demo with StoreHippo today.

FAQs

1. How can enterprises make their diagnostics marketplace stand out from the competition?

Enterprises can make their diagnostics marketplace stand out by offering a wider choice of trusted providers, transparent pricing, convenient bookings and personalised experiences. Building strong provider partnerships, improving local service coverage and using relevant recommendations can further strengthen the customer experience. A seamless digital journey, backed by reliable operations and responsive support, can turn first-time users into repeat customers.

2. What features are essential for a successful multi vendor diagnostics marketplace?

A successful multi vendor diagnostics marketplace should include easy provider onboarding, service and pricing management, location-based availability, online booking, secure payments, appointment management and real-time order tracking. For customers, convenient search, comparison, home sample collection, digital reports and personalised recommendations can create a smoother experience while helping enterprises manage multiple providers efficiently.

3. What should enterprises evaluate before onboarding pathlabs to a diagnostics marketplace?

Before onboarding pathlabs, enterprises should evaluate their service coverage, test portfolio, pricing, operational capacity, turnaround times, location-wise availability and ability to handle online bookings. It is also important to assess provider credibility and consistency, so customers get a reliable experience across different labs on the diagnostics marketplace.

4. What role can AI play in the marketing strategy of a diagnostics marketplace?

AI can help diagnostics marketplaces personalise customer journeys by analysing search intent and behaviour to surface relevant tests, health packages and recommendations. It can also support conversational interactions, automate customer queries and improve service discovery, helping marketers engage customers more effectively while reducing repetitive manual work.

5. How can diagnostics marketplaces offer a more mobile-friendly customer experience?

Diagnostics marketplaces can offer a more mobile-friendly experience through a responsive website, dedicated marketplace app, simple test search, quick booking, location-based service discovery, easy appointment management and digital report access. Features such as saved details, personalised recommendations and convenient payment options can further reduce friction and make booking diagnostics services easier on smartphones.

6. How can a diagnostics marketplace improve customer retention after the first booking?

A diagnostics marketplace can improve customer retention by making repeat bookings effortless through personalised recommendations, timely test reminders, relevant health packages and easy access to previous reports. Reliable service, convenient home sample collection and responsive support also build trust, encouraging customers to return to the same platform whenever they need diagnostics services again.

7. How can enterprises manage service availability across multiple diagnostic providers and locations?

Enterprises can manage service availability by giving each diagnostic provider control over its services, slots and locations while maintaining central oversight through the multi vendor marketplace. Location-based serviceability, real-time availability updates and centralised booking management can help prevent scheduling issues and ensure customers see relevant diagnostics services in their area.

8. What metrics should enterprises track to measure the success of a diagnostics marketplace?

Enterprises should track metrics such as booking conversion rate, customer acquisition cost, repeat booking rate, customer retention, average order value, provider activation, cancellation rates and revenue per customer. Monitoring these metrics helps businesses understand marketplace performance, identify drop-off points and measure whether their diagnostics marketplace is generating sustainable growth.

Updated on: Sep 4, 2026

by Binny Joseph

Binny Joseph is a seasoned ecommerce and enterprise growth leader, serving as Senior Vice President of Sales & Alliances with deep experience helping global brands adopt modern commerce solutions. 

He shares practical insights and strategies to help businesses build an online marketplace and create a smooth experience for sellers and customers.