Top 5 B2B Online Marketplaces in India

By | Sep 10, 2020 | 4 Comments | 68320 views |
  • Top 5 B2B Online Marketplaces in India

Did you know that India is one of the fastest-growing ecommerce markets in the world? What’s even more interesting is that contrary to popular belief, the stupendous growth of ecommerce is not driven solely by B2C ecommerce. Instead, with its large order size and sheer volume, B2B ecommerce has taken the lead in this growth. 

While the masses are busy shopping on popular multi-vendor portals like Amazon and Flipkart the traders, suppliers and distributors have found their own shopping hub on the Indian B2B online marketplaces

While these traditionally brick-and-mortar businesses are still thinking of ways to go online, popular Indian B2B multi vendor marketplaces have revolutionized the way wholesale business was done a few years ago. These portals are offering better opportunities for wholesalers, distributors and suppliers to earn and reach new clients and markets.

Without further ado, let’s check the top B2B multi seller marketplaces that are driving the growth of Indian wholesale ecommerce in 2020 and beyond:


Designed to make B2B ecommerce easier for small and medium businesses, Udaan brings together over 1,50,000 traders, wholesalers and retailers in India. Udaan’s B2B multi vendor marketplace directly connects buyers with manufacturers thus making the business processes faster and more efficient. Buyers and sellers can directly connect with each other and select buyers can also avail credit facility. 


Founded in 1996, IndiaMART is the leading B2B multi vendor marketplace in India. Designed for individual sellers, SMEs as well as high-volume enterprise businesses, IndiaMART has been connecting buyers and sellers from all over India. Indiamart has over 5.98 Cr buyers, 47 lakh+ suppliers along with 5 Cr+ products being listed on the platform.


Alibaba is the leading global b2b online portal which connects suppliers, exporters, importers and importers of India with global businesses. Alibaba allows Indian buyers to procure from global wholesalers and similarly Indian sellers can sell their products to anywhere across the globe. However, one major drawback of Alibaba is that you can only place bulk orders and there is no minimum purchase quantity. Alibaba has more than 230 million active buyers and millions of sellers on its B2B online marketplace.


Tradeindia is another Indian B2B multi seller portal for small businesses based in India as well as in global markets. It offers them a common platform to sell their products and services. It has a growing database of 5 million+ registered users and close to 4 million sellers and buyers. TradeIndia is reputed for offering best services to global as well as Indian businesses through its B2B multi vendor marketplace. 


As the name suggests this B2B multi-seller portal helps Indian manufacturers and sellers to sell their products in India or in foreign markets. It offers free sign up for sellers and buyers and offers a new business channel for businesses looking to expand their reach. Founded in 1997, it has come a long way in helping Indian businesses benefit by selling online.

Together these B2B online marketplaces have not only given a platform to the Indian buyers, sellers, manufacturers and retailers but have also played a crucial role in accelerating the growth of Indian ecommerce.

How StoreHippo Helps You Build Your Own B2B Online Marketplace

Ready to claim your share in the global B2B ecommerce boom? Want to take the next big step and go online with your own multi seller portal that can bring together millions of sellers and buyers? Wondering how to get started?

StoreHippo has you covered!

We bring the best and most comprehensive B2B ecommerce solutions to build a variety of business to business ecommerce portals including a marketplace. StoreHippo helps you build secure, scalable and easily customizable business to business websites. 

You can implement  features like minimum order quantity, request a quote, wholesale and retail pricing, location-based pricing etc.  Along with these you get a variety of inbuilt and customizable forms, customized invoicing, powerful tax engine to implement any type of taxation. StoreHippo B2B ecommerce solutions are GST compliant and resolve all your tax worries.  

Along with this you get 50+ payment gateways for managing the different levels of payments to your vendors, distributors and clients. You can also integrate with custom ERP to offer streamlined revenue management. On top of this, you can even white-label your business using StoreHippo’s B2B ecommerce solutions

Another unique advantage of StoreHippo is that our mobile ready solution not only takes care of launching your business online but also helps you tap m-commerce. With over 70% B2B searches beginning on a mobile device, you certainly don't want to miss this opportunity.

Steps To Build You B2B Online Marketplace With StoreHippo

So let’s get started with the simple process of building your multi vendor portal with StoreHippo B2B ecommerce solutions :

Step 1: Think through the business model and core business idea you want to implement

Step 2: Get your paperwork done, i.e; decide your business’s name and get it registered, complete all clearances, approvals or permits

Step 3: Choose a domain name for your business and buy the domain

Step 4: Choose the most suitable StoreHippo plan for your business and pay for the subscription

Step 5: Choose your desired theme and customize it as per your brand’s requirements

Step 6: Set up your vendor registration page, integrate with payment gateways and logistics providers

Step 7: Onboard sellers, distributors, suppliers and manufacturers on your B2B online marketplace and ask them to list their products and services

Step 8: Set up a team of support staff to help your merchants do business

Step 9: Create a marketing campaign on various social media channels and offline channels to inform businesses about your venture

Step 10:Test your site and go live!

That’s it! Yes, with StoreHippo B2B ecommerce solutions it is this simple and  quick to get started with your own B2B multi seller online store.


So, all set to start replicating the success of the top Indian B2B online marketplaces? 

Want to explore StoreHippo B2B ecommerce solutions further?  Take a tour of our amazing 300+ features and inbuilt tools that will not only help you build your marketplace but would also let you grow your business in domestic and international markets. So, what’s the wait for? Book your free demo right away!

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May 01, 2022   Reply

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Very Good

By: Rajesh Mehta
Feb 05, 2022   Reply

Replies :
Hi Rajesh, thanks for appreciating our blog on online B2B marketplaces in India. If you need our help setting up your store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Feb 05, 2022

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very helpful blog it is, in the third Paragraph you mentioned the statistical average of the search engine, and you also it amazing and an easy to read the blog for the readers by adding subtitles it really helped me a lot in the field of best b2b portal in India

By: Anand kumar
Jun 30, 2021   Reply

Replies :
"Hi, thank you for appreciating our blog on B2B Online Marketplaces. For more ecommerce related information, keep checking StoreHippo blog." StoreHippo Team - Jul 01, 2021

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Good post. There is a need to grow B2B business in India since it is untouched.

By: Krish Gajjar
Feb 05, 2021   Reply

Replies :
"Thank you Krish, we appreciate your insights. Keep looking out for more information on B2B online marketplaces related topics on our StoreHippo blog." Storeippo Team - Feb 08, 2021

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