The buzz around ONDC has intensified with the platform all set to start servicing locations in and around Bangalore. The Open Network For Digital Commerce is being compared to UPI, which made digital payments in India smooth and frictionless. Similarly, the open network is set to make online selling and buying easier than ever for all concerned parties, i.e, the sellers, buyers and other service providers. While the ONDC set-up will enable sellers to cater to buyers across India, for the buyers it will offer a huge catalogue from sellers across the country.
Buyers can easily purchase from any of the sellers registered on the network by using one of the ONDC buyers apps. Using the buyer apps, customers will no longer have to be limited by the sellers and products offered on big marketplaces, rather they will be able to access even the local grocery, apparel or utility shops that had no online presence earlier.
How will ONDC work?
The first-of-its-kind ecommerce set-up of the open digital network is designed to democratise online selling and buying by doing away with the monopolistic practices of the popular marketplaces. While the sellers can quickly register on the network using a seller app, buyers can conveniently discover all the sellers and their catalogues through an ONDC buyer app.
To understand the concept, let us take a real-life example. Suppose a buyer Ramya Sharma wants to buy wheat flour online. She searches for wheat flour on the ONDC network. As soon as she types “atta” and hits enter, her request is taken up and processed by the multi-domain network registry. After processing the request, Ramya will be shown a list of ONDC sellers who are delivering Atta or wheat flour in her geolocation. Ramya will be able to compare and choose among the sellers based on her budget, available atta quality and options and also choose her preferred delivery partner to receive the order. The open digital network opens up the market for buyers as well as sellers and gives them access to unlimited products, services and customers.
What is the ONDC Buyer App?
ONDC buyer app is the interface which enables buyers to connect with the sellers, their products and any other service providers ( logistics providers, payments providers etc.) on the open network. The interface can be in the form of a mobile app, mobile web/PWA, Web App or even a wearable device interface like WatchOS.
Using one of the buyer apps approved by ONDC, the customers can access and use the services of a variety of sellers, delivery partners and any other service providers offering products and services in the buyers’ geolocation. The buyer apps make it possible for customers across India to compare the products and prices of different sellers and make an informed decision that suits their budget and requirements.
The sellers accessible through ONDC buyer app can be new sellers registering online for the first time or sellers who are already selling on different marketplaces. Different players in the ecommerce space have come up with feature-rich seller apps to facilitate buying on the open network. The top 3 buyer apps to make seamless checkouts on ONDC are:
Mystore® Buyer App for ONDC
PhonePe app for Buyers
How does the ONDC Buyer App work?
To understand how the ONDC buyer app functions let us take a simple example. Suppose Ms. Ramya Sharma from the above example wants to buy basmati rice. So when she uses one of the buyer apps for ONDC and searches for basmati rice. Her request is sent to the multi-domain network registry which identifies all the sellers selling basmati rice and returns the results as below:
Suppose Ramya chooses the M.P. Store which delivers basmati rice for Rs 125/Kg. However, he will need a delivery service provider to deliver his order. Ramya can also search for the logistics providers in her location through the same ONDC seller app. For her search for delivery partners, Ramya gets the following results:
After comparing the charges of delivery partners, Ramya opts for Tez Delivery service as her home is 2.5 kilometres from M.P. Store. By paying Rs. 125 ( basmati rice) + Rs. 15 ( delivery cost), Ramya gets her order delivered to her doorstep for just Rs. 140. Buying through the open network helped Ramya to source her desired product quickly, easily and at a cheaper cost.
Once Ramya makes the payment, M.P.Store will receive the order alert and can process the order and align it to be shipped via Tez Delivery to the buyer’s address.
Top 3 Buyer Apps that make buying on the ONDC network easy
While shopping on the open digital network gives a huge variety of options to the customers, they need an advanced and feature-rich user interface that makes their journey seamless. For this, they need the best ONDC buyer apps that enhance their online shopping experience.
To help buyers have a great shopping experience on the open digital network, StoreHippo brings the list of 3 best ONDC seller apps. Here we go:
Mystore® is an ONDC focussed marketplace, launched by StoreHippo and it also offers feature-rich Mystore Buyer App along with the seller app. Unlike other apps that were developed as a value added service, the Mystore is designed to offer the most amazing buying experiences on the network. Customers using the Mystore Buyer App get support for multi seller carts, faceted search etc. The Mystore Buyer App combined with Mystore Seller App provides the buyers with seamless connectivity to different brands’ existing D2C supply chain.
Mystore app for buyers enables customers to discover and buy goods and services, make payments and gives buyers an option to manage their order, track status and return or cancel their orders. Buyers can also send their queries to their sellers via the Mystore app. Once the orders are delivered, buyers using the Mystore app can also rate the sellers or service providers using their app interface.
Mystore is designed to support every category of products and services sold via the open network and can be accessed by buyers across India.
PayTm Mall, the well-known online marketplace of Paytm E-commerce Private Limited (PEPL), has pivoted to ONDC and is offering a buyer app for customers looking forward to buying from the open digital network. The PayTM app enables buyers to search for products, make payments, track orders and follow up with buyers.
As of now the PayTM ONDC buyer app is available for customers in Bangalore, Delhi, Coimbatore, Shillong, Bhopal, Lucknow, Mumbai, Chennai, Meerut, Noida, Bijnor, Jaipur, Pune, Udupi, Chandausi, Chhindwara, Chittoor, Cuttack, Ernakulam, Faridabad, Gangtok, Kancheepuram, Kannur, Kanpur, Kaup, Kolkata, Mannar/ Alappuzha, Pollachi, Ramnathapuram, Theni, Thiruvallur and Thrissur. The customers from these places can search for Grocery, food & beverage and home & decor categories using the PayTM app.
PhonePe app for buyers
PhonePe buyer app for ONDC is a buyer-facing platform that enables buyers to find, choose and buy various products from different sellers. Alike other apps for ONDC, buyers using the PhonePe app can also pay through the app for their orders, track their orders and interact with the sellers of their orders.
The PhonePe app is currently available for buying grocery in Bengaluru and focuses on intra-city commerce.
ONDC is going to be a game-changer in the commerce sphere with its novel approach towards how buyers can access sellers pan-India and vice versa. While the sellers are gearing up to make the most of the opportunity it’s time for buyers to look out for better buying experiences and opportunities on the open network for digital commerce.
To get the most seamless and connected buying experience buyers should review their apps carefully and choose one that offers them easy search and checkout options. StoreHippo’s Mystore buyer app has been designed in-keeping with the ONDC requirements and along with the Mystore seller app offers smooth buying and selling experiences.
Ready to experience change with ONDC? Check out Mystore and get started right away.