To Hippo or Not To Hippo - That’s Not Even a Question!

By | Sep 24, 2014 | 1797 views |
  • To Hippo or Not To Hippo - That’s Not Even a Question!

Let's cut straight to the chase here. We know the question you're eager to ask; what's so special about StoreHippo? There are about a gazillion e-commerce platforms out there, right? Right! It's also true that most of them use age-old technology, wherein the pages move dragging their arms as if they have all the time in the world. They actually miss out on a lot, because delay of one second in page loading time results in 10% less customer conversion!

Now, StoreHippo stands for what’s LEAN and MEAN. Literally, MEAN stands for MongoDB, Express.js,Angular.js, Node.js.

What in the world do these terms mean? Let the Hippo explain:

1. MongoDB

It means freedom from the shackles of rigid SQL databases. This makes it easy for you to add new features, and extend the platform.

2. Express.js

It is a minimal and flexible node.js web application framework, which provides strong elements for the construction of single and multi-page, and hybrid web applications.

3. Angular.js

It allows you to shift the control to the front-end. For the end users it means giving him more control and allowing customization at a level that is not possible on other platforms.

4. Node.js

It is, indisputably, the most scalable framework. What it means for your customers is simple: faster and consistent performance under heavy load. So the pages will load in a flash irrespective of how much memory you have filled it with.

So, in a nutshell-

State of the Art Technology
Decade Old Technology
Blazing Fast Performance- Just check out some of the stores hosted by us, and be impressed!
Performance Limited by Technology- Speed really does talk, right? You must remember being frustrated by some of these pages while trying to make a quick purchase?
Truly Mobile Ready- Our mobile first architecture allows us to make your store more ‘app’ening; i.e, we can create mobile apps from your store.
Pseudo Mobile Ready- They don’t go all the way. Only their look and feel is mobile ready and not really the performance.
Extensible Backend-  Allows us to add any customised functionality quickly, thereby enriching the user experience.
Rigid Fixed backend- Makes it a migraine-inducing task to make even the simplest changes to the backend.
Complete Customisation- We have moved the control from system to the user so that they can customise it in as many ways as they want. They can virtually design their own world out there!
Limited Control and Customisation possible- Thereby lessening the user experience.

There, we have presented our case; now it’s up to you to take the easy decision. After all, to Hippo or not to Hippo, that’s not even a question now! 
May the blessings of the Hippo be with you!

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