How To Setup An Online Store For Wholesale FMEG Business

By | Jun 02, 2021 | 2 Comments | 680 views |
  • How To Setup An Online Store For Wholesale FMEG Business

Planning to sell wholesale FMEG online? Imagine you could focus more on your efforts on product innovation and design, streamlining your operations, beautifying your brand instead of worrying about your customers and sales in your store.

Fast Moving Electrical Goods products represent the basic needs of its consumers. And the digital shift is pushing the manufacturers, distributors, wholesalers and retailers to invest in online stores. With the huge potential for growth in FMEG wholesale business, B2B online stores are poised to play an important role to sustain in the industry.

Considering the current growth rates of Business-to-Business sales, the global contribution of B2B sales is expected to reach 1.8 Trillion by 2023. No wonders, there will be a high rise in B2B ecommerce websites in the coming years. The electrical good wholesale business is no exception. A report by Business Standard (source)indicates that there is a 41% year-on-year growth in FMEG sales by 2021. Considering this tremendous growth of FMEG industry, now is the time to enter into the B2B market and make a mark in the industry. If you are still wondering how to create your online B2B store, let’s begin our step-by-step approach to set up the online store of your dreams.

How to create a B2B ecommerce FMEG portal that makes your enterprise even more successful?

1. Planning the website

Before you dive into the business, consider why you have taken your wholesale electrical goods business online. This phase lays the foundation for your business and helps you to decide your business goals. So, in this step, start defining tour custom workflows and specific business features and modules you need to run, automate, and grow your wholesale business.

2. Selection of right B2B platform

This is probably the toughest decision while setting up your online FMEG business. Ecommerce platforms remain the backbone of your business and have all the power to make your business successful.

And selection of B2B ecommerce solutions need to be well aligned with your long-term business goals. The platform should be able to handle the diverse needs of your business, irrespective of its scale and size. Just like StoreHippo offers a feature-rich platform that can handle the requirements of multiple business models. Some of the core features includes:

  • In-built multi-vendor solution to onboard and manage FMEG and electrical goods suppliers and distributors

  • Manage location-based sub-stores for electrical goods

  • Display different pricing and inventory based on FMEG sub-stores selling electrical appliances, cables, switches at different locations

  • Custom enquiry and quotations to gather B2B FMEG product order requirements

  •  Streamline hyperlocal ecommerce deliveries for FMEG products with the integrated delivery partners

3. Choose the website design and theme

Do you think that the look and feel of your online wholesale business is less important than a retail store? Well, this is not at all

the case in the current scenario of the online B2B market. The modern B2B buyers also seek a beautiful, engaging, and faster website. With the increasing expectations of B2B buyers, it becomes super important for FMEG online wholesale businesses to upscale their online stores. And it gets easier to revamp the look and feel of your store with inbuilt design tools of StoreHippo and create unique designs for different buyer groups.

4. Customizations

The wholesale businesses are unique in their own ways, and have varied business workflows. Eventually, these businesses have to deal with customers very differently. It becomes a major challenge for B2B ecommerce business owners to implement customizations in their online stores.

StoreHippo is one such B2B ecommerce platform that can manage the customizations without any coding and technical knowledge requirements. FMEG businesses need to deal with a broad range of electrical goods with different SKUs, manage the bulk order processing, multiple locations deliveries, and much more. StoreHippo allows you to customize your website themes, functionalities, and create out-of-the-box flows, add forms, minimum order value, manage pricing overrides, and other enterprise-grade features with simple DIY (Do-it-yourself) features. 

5. Business integrations

Website appearance can be the first impression but the online shopping experience is something that lasts for the user. For example, your FMEG store looks amazing but it does not have the right functionality to make online payments, and does not offer seamless logistics management. If your B2B store cannot align well with the third-party business applications, there is no chance it can survive in the industry. 

The B2B ecommerce solution is a one-stop solution that can help you integrate seamlessly with the third-party business applications. Like, StoreHippo offers a wide range of pre-integrated payment and logistics channels. Moreover, you can also add your choice of software for CRM, ERP, notification channels, live chat, mailing software, and alike.

6. Go live

Once you are done with setting up your business workflows, customizations and integrations, test everything on the website. And it is all set to go. With B2B ecommerce platforms like StoreHippo, you can launch a successful online FMEG site and further scale it to multi-vendor and multi-store business models. With its easy-to-use features, you can onboard suppliers and distributors of FMEG goods who have warehouses in different cities and states.

The ready-to-go B2B ecommerce solution like StoreHippo can serve the best for your online B2B electrical goods business. The comprehensive solution offers an integrated platform to create, setup, customize, and manage your website with its inbuilt rich features.

Why is StoreHippo the best platform to set up an online store for wholesale FMEG business?

With the never-ending demands of B2B buyers, it gets very important for electrical goods business owners to adopt a ready-to-go enterprise solution like StoreHippo. It can not only create your enterprise online store, power your online business, create your global presence, and help you grow successfully. The robust inbuilt tools and features are the need of the hour to take your business to new heights.

 The best part is that it does not only offer technology for your FMEG online business but also automate your business process, provide desired shopping experience, reach new customer segments and markets, and much more. Schedule a 14-day free trial to explore the amazing features for your FMEG online store.

Leave A Comment


FMEG products are mainly sold on multi vendor marketplaces as far as i have seen. But this article explains how one can set up their online store for electronic gadgets and products. Informative article with detailed explanation.

By: Gayatri Mittal
Jan 10, 2023   Reply

Replies :
Hi Gayatri, thanks for appreciating our blog on How To Setup An Online Store For Wholesale FMEG Business. If you need our help setting up an online store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Jan 10, 2023

Leave a Reply

Electrical goods industry is growing by the day. It is a good opportunity to set up a wholesale online store for electrical products. This article is very comprehensive and gives helpful tips to set up an online store to onboard vendors and sell electrical products.

By: Gayatri Mittal
Sep 15, 2022   Reply

Replies :
Hi Gayatri, thanks for appreciating our blog on How To Setup An Online Store For Wholesale FMEG Business. If you need our help setting up an online store, feel free to contact us. For more ecommerce related information, keep checking the StoreHippo blog! Team StoreHippo - Sep 15, 2022

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